Oumaima Regragui
Brand Manager
Paris
Summary
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Regional Key Account Director - Alternance
Bosch Powertools France
09.2023 - 02.2025
- Supported Key Account Managers in developing and maintaining strong client relationships by coordinating communications, handling inquiries, and ensuring the timely delivery of products and services.
- Assisted in preparing sales reports, presentations, and contract renewals, contributing to the successful execution of account strategies, and achieving a 6% growth in key account sales.
- Managed complex projects involving multiple stakeholders within both the organization and client companies, delivering successful outcomes on time and within budget.
Regional Brand and Communication Manager
Bosch Powertools Africa
01.2019 - 08.2023
- Developed and implemented a five-year strategy that aligned brand initiatives with business objectives, resulting in a 7% increase in market share, and enhanced brand positioning in key markets.
- Developed and executed targeted marketing campaigns, resulting in a 27% increase in lead generation.
- Implemented SEO strategies that improved website traffic by 32%, enhancing online visibility.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
Account Manager
J. WALTER THOMPSON
01.2018 - 01.2019
- Managed key accounts including Renault, Dacia, Philips, and Bosch PT, overseeing content production for offline and online campaigns, resulting in a 21% increase in revenue.
- Led the coordination of shooting and video production, while planning and monitoring digital campaigns using performance dashboards to optimize client results and achieve business goals.
Education
Advanced Masters - Digital Strategy
GRENOBLE ECOLE DE MANAGEMENT
06-2025
Bachelor of Business Administration - Exchange Year
ESSEC BUSINESS SCHOOL
Bachelor of Business Administration - Marketing
AL AKHAWAYN UNIVERSITY
01.2014 - 01/2018
Skills
Brand Positioning & Development
- Strategic Marketing Planning
Agile and Scrum Master
- Creative Problem Solving
- Flexibility and Adaptability
- Relationship management
Interests
World Traveler, Formula 1, Ballroom Dancing, Interior Design
Timeline
Regional Key Account Director - Alternance
Bosch Powertools France
09.2023 - 02.2025
Regional Brand and Communication Manager
Bosch Powertools Africa
01.2019 - 08.2023
Account Manager
J. WALTER THOMPSON
01.2018 - 01.2019
Bachelor of Business Administration - Marketing
AL AKHAWAYN UNIVERSITY
01.2014 - 01/2018
Advanced Masters - Digital Strategy
GRENOBLE ECOLE DE MANAGEMENT
Bachelor of Business Administration - Exchange Year
ESSEC BUSINESS SCHOOL
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