OMAR EL DALY
Regional Sales Manager
Cairo
Summary
Resourceful Sales Manager with expertise in business development, financial reporting and performance analysis. Exceptional communicator with first-rate problem-solving and negotiation skills. Recognized for delivering record-breaking revenue and profit gains within highly competitive markets.
Overview
16
16
years of professional experience
Work History
Regional Sales Manager
Haleon
04.2024 - Current
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, customer analysis, and new product developments.
- Managed team of 7 regional sales representatives and consistently achieved high sales targets.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Finalized sales contracts with high-value customers.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Compiled and analyzed data through Power BI dashboards to determine approaches to improve sales and performance.
Business Intelligence Lead North Africa
HALEON
9 2019 - Current
- Build annual local sales forecast for North Africa
- Assign monthly targets to the regional teams based on the organizational priorities, stock availability, and strategic objectives
- Analyze sales per region/channel to identify sales opportunities and build a detailed forecast by SKU/Region/Channel
- Design trade activations and bonus schemes to enhance performance, and calculate the ROI
- Design annual trade plan for the top customers, track their performance, calculate their KPI's achievement to help in annual negotiations
- Design distribution targets per SKU
- Built customer data base from the market data
- Built an integrated local sales automated power BI dashboard
- Built an integrated modern trade and top pharmacies consumption power BI dashboard
- Lead weekly sales forum to track and address sales opportunities throughout the month
- Represent sales function in the pre demand review meeting cross functionally every month to analyze performance by SKU, and agree on 24 month forecast
- Plan gross to net budget and sales cost in the financial 3x1 plan submission
- Implement systems to track trade spend, and monthly reconcile the accruals/actuals with the finance
- Audit management and management monitoring on commercial activities.
Customer Service Section Head
Glaxo SmithKline Consumer HealthCare
11.2015 - 08.2019
- Responsible solely for invoicing, order processing to 10 distributors, 60 branches, to entire Egypt's volumes (110M units/year)
- Ensure order delivery in 48 hours
- Calculate monthly shipment plan for each distributor by SKU to replenish their stock level on the contractual SOP days
- Manage market returns
- Report customer service performance standards (OTIF) weekly & monthly
- Report daily primary shipment progress vs orders
- Quality & Audit champion.
Customer Service
Expeditors
11.2013 - 10.2015
Sales Executive
RICOH
12.2012 - 11.2013
Maritime Third Officer
Arab Maritime Bridge
03.2012 - 09.2012
Cadet
Maersk
08.2008 - 08.2009
Education
High School -
Gamal Abdel Nasser Language School
Cairo, EgyptCertificate Of Competence For 2nd Mate -
Arab Academy for Science and Tech. And Maritime Transport
Alexandria, EgyptSkills
Excellent in Microsoft Excel, Access and Power Bi
Business Analysis
Critical Thinking
Problem Solving
Data Modeling
Risk Assessment
Sales Leadership
Business development and planning
Strategic Planning
Negotiation and Persuasion
Project Management
Performance Evaluations
Timeline
Regional Sales Manager
Haleon
04.2024 - Current
Customer Service Section Head
Glaxo SmithKline Consumer HealthCare
11.2015 - 08.2019
Customer Service
Expeditors
11.2013 - 10.2015
Sales Executive
RICOH
12.2012 - 11.2013
Maritime Third Officer
Arab Maritime Bridge
03.2012 - 09.2012
Cadet
Maersk
08.2008 - 08.2009
Business Intelligence Lead North Africa
HALEON
9 2019 - Current
High School -
Gamal Abdel Nasser Language School
Certificate Of Competence For 2nd Mate -
Arab Academy for Science and Tech. And Maritime Transport
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