OLIVIA VITELLIUS

• Definition and execution of the global B2B Tech marketing strategy (Cloud, AI, Security).
• Design and deployment of Go-To-Market plans for Microsoft-based offers and solutions.
• Leadership of multi-channel lead generation (inbound, outbound, ABM, social, events).
• Structuring of marketing automation and CRM (Dynamics 365 / Touchdown).
• Full brand repositioning, visual identity and market positioning transformation.
• Ownership of the digital strategy & corporate website (UX, content, conversion).
• Design and delivery of client, partner and business events & webinars.
• Development of the partner marketing and co-marketing strategy with software vendors.
• Management of the marketing team and cross-functional alignment with Sales & CS.
• Budget ownership, KPI tracking and marketing performance optimization.

• Development of an internal communications plan to inform and mobilize employees around marketing projects.
• Coordination of internal teams involved in the creation of marketing content.
• Creation and management of an editorial calendar for blog, social media and newsletter content.
• Performance evaluation of marketing and communication actions using key performance indicators (KPIs) to adjust strategies according to results obtained.
• Organize promotional events to boost brand visibility.
• Coordinate promotional activities with the various distribution channels.
• Manage marketing and communications budgets.
• Develop and implement marketing strategies to increase brand awareness.
• Go-to-Market relationship with Microsoft, coordination of commercial and Microsoft relationships, management of co-marketing budget to generate leads on specific topics.
• Created marketing campaigns for all Devoteam's European countries and rolled them out on schedule.

Support and enhancement of the partnership :

• Implement the strategy set: contribution to the definition of the partner co-marketing plan internally and with the partner
• Increase EPSILON's notoriety: Negotiate and support the implementation of co-marketing campaigns (events, speeches, videos, digital campaign, etc.)
• Ensure the measurement, monitoring of these marketing campaigns and promote them internally and with the partner
• Propose and deploy specific offers for each strategic partnership (sales presentations, leaflets, infographics, etc.)
• Creation of attractive communication/positioning strategies
• Presentation of complex information
  

Cross-functional management :

• Guarantor of the management of the various partner spaces
• Documentation of the key processes of each partner (partner programs, co-marketing, branding, training, user club), sharing of elements and ensuring their control with internal teams
• Monitoring of the main key figures (certifications, training, etc.) for each partner
• Work closely with several functions and teams to promote alignment and cross-functional marketing animation of partnerships

• Lead Generation
• Outbound Marketing Campaign (emailing) = 20 campaigns
  Inbound Marketing Campaign (website, social networks, SEA)
  content marketing
• Creation and dissemination of customer cases on the website
• Coordination on the production of press articles, on the creation of videos
• Physical and digital events
• Identify with the branch managers the priority themes related to our offers
• Organize each of our events: definition of resources (budgetary, material, human, etc.), choice of speakers, preparation of communication tools, distribution of roles for each actor, launch of communication, management of registrations
• Maximize the progress of each of our events
• Ensure that the information collected is centralized in our
  CRM and enhance its information

• Help organizations manage technological change and digital transformation.
• Help the organization anticipate resistance and implement strategies to foster the adoption of new technologies and processes.
• Plan and implement training and skills development programs to ensure employees are able to effectively use new technologies.
• Collaborate with project management and technical teams to ensure that technology changes are seamlessly integrated into business processes and that risks are identified and managed appropriately.
• Ensure regular communication with stakeholders to ensure successful transition and long-term adoption of technology changes.
  
  

• Response to customer requests by phone, email or chat, providing personalized advice tailored to their requests.
• Telephone prospecting with targeted prospects per day, with the aim of developing the customer portfolio.
• Physical reception of customers, conduct of discovery interviews to identify their needs, design of suitable proposals.

• Particular attention paid to the planning of tasks and establishment of schedules.
• Contribution to the resolution of problems by providing appropriate solutions and by formulating proposals for improvement.
• Quick adaptation to different interlocutors and different situations.
• Use of the Office pack for daily tasks and the production of the requested documents.