Olga Lishchenko
Marketing Creative Producer
Saint Petersburg
Summary
Creative Producer with 5+ years of experience in mobile marketing and user acquisition. Skilled in leading cross-functional creative teams, producing high-performing video ads (2D, 3D, UGC), and aligning creative strategy with business goals. Strong analytical mindset with hands-on experience in A/B testing, market research, and performance metrics.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Marketing Creative Producer
Panoramik Games
02.2021 - 04.2025
- Leading end-to-end creative production for performance marketing campaigns across Meta, Google Ads, Unity Ads, etc.
- Managing a cross-functional team of up to 20 creatives: artists, motion designers, junior producers, and 3D generalists
- Overseeing in-house 2D/3D video production and with external contractors
- Creating and developing concepts aligned with UA goals, running brainstorming sessions, and prioritizing ideas for production
- Producing UGC-style ads from ideation and scripting to filming and integration into the creative strategy
- Improving cross-team communication between Creative, UA, and automation teams
- Designing and running A/B/C ASO tests, analyzing performance
- Conducting competitive market analysis via AppTweak, AppGrowing, App Annie, and Meta Ads Library
- Handling team hiring, onboarding, mentoring, and performance feedback
UA Manager
Panoramik Games
12.2019 - 02.2021
- Managed and optimized UA campaigns across Meta (Facebook/Instagram), Google Ads, and Unity Ads
- Conducted performance analysis and full-funnel optimization based on ROAS, CPI, retention, and LTV metrics
- Collaborated with creative and analytics teams to generate and test ad hypotheses through regular brainstorms and A/B testing
- Oversaw daily ad spend of up to €10,000 per channel during peak performance periods
- Contributed to scaling Unity Ads to the highest-performing channel in terms of spend and ROAS during the project lifecycle
Junior Marketing Projects Manager
OOO Ginza Project
03.2018 - 08.2018
Education
Master - International Marketing
Université D'Angers
Angers, France06-2019
Master - Management
Saint Petersburg State University of Economics
Saint Petersburg, Russia06-2019
Bachelor - International Relations
Saint Petersburg State University of Economics
Saint Petersburg, Russia06-2017
Erasmus - Business Administration And Management
ESC Troyes
Troyes, France06-2016
Skills
Creative & Strategic Skills
Creative Strategy & Concept Development
UGC Production
Performance-Driven Creative Production
A/B/C Testing
Brainstorm Facilitation
ASO (App Store Optimization)
Marketing & Analytics
User Acquisition (Meta, Google Ads, Unity Ads, etc)
Campaign Optimization
Data-Driven Decision Making
Market & Competitor Research
Mobile Marketing Analytics
Tools & Platforms
Facebook Ads Manager, Google Ads, Unity Ads
AppTweak / AppGrowing / App Annie
Qlik
Slack / Youtrack
Miro / Figma / Framer
Team & Workflow
People management
Cross-Functional Communication (UA, Analytics, Automation)
Internal Process Optimization
Hiring & Onboarding
Timeline
Marketing Creative Producer
Panoramik Games
02.2021 - 04.2025
UA Manager
Panoramik Games
12.2019 - 02.2021
Junior Marketing Projects Manager
OOO Ginza Project
03.2018 - 08.2018
Master - International Marketing
Université D'Angers
Master - Management
Saint Petersburg State University of Economics
Bachelor - International Relations
Saint Petersburg State University of Economics
Erasmus - Business Administration And Management
ESC Troyes