Summary
Overview
Work History
Education
Skills
Timeline
Generic

Olga Lishchenko

Marketing Creative Producer
Saint Petersburg

Summary

Creative Producer with 5+ years of experience in mobile marketing and user acquisition. Skilled in leading cross-functional creative teams, producing high-performing video ads (2D, 3D, UGC), and aligning creative strategy with business goals. Strong analytical mindset with hands-on experience in A/B testing, market research, and performance metrics.

Overview

7
7
years of professional experience
2
2
Languages

Work History

Marketing Creative Producer

Panoramik Games
02.2021 - 04.2025
  • Leading end-to-end creative production for performance marketing campaigns across Meta, Google Ads, Unity Ads, etc.
  • Managing a cross-functional team of up to 20 creatives: artists, motion designers, junior producers, and 3D generalists
  • Overseeing in-house 2D/3D video production and with external contractors
  • Creating and developing concepts aligned with UA goals, running brainstorming sessions, and prioritizing ideas for production
  • Producing UGC-style ads from ideation and scripting to filming and integration into the creative strategy
  • Improving cross-team communication between Creative, UA, and automation teams
  • Designing and running A/B/C ASO tests, analyzing performance
  • Conducting competitive market analysis via AppTweak, AppGrowing, App Annie, and Meta Ads Library
  • Handling team hiring, onboarding, mentoring, and performance feedback

UA Manager

Panoramik Games
12.2019 - 02.2021
  • Managed and optimized UA campaigns across Meta (Facebook/Instagram), Google Ads, and Unity Ads
  • Conducted performance analysis and full-funnel optimization based on ROAS, CPI, retention, and LTV metrics
  • Collaborated with creative and analytics teams to generate and test ad hypotheses through regular brainstorms and A/B testing
  • Oversaw daily ad spend of up to €10,000 per channel during peak performance periods
  • Contributed to scaling Unity Ads to the highest-performing channel in terms of spend and ROAS during the project lifecycle

Junior Marketing Projects Manager

OOO Ginza Project
03.2018 - 08.2018

Education

Master - International Marketing

Université D'Angers
Angers, France
06-2019

Master - Management

Saint Petersburg State University of Economics
Saint Petersburg, Russia
06-2019

Bachelor - International Relations

Saint Petersburg State University of Economics
Saint Petersburg, Russia
06-2017

Erasmus - Business Administration And Management

ESC Troyes
Troyes, France
06-2016

Skills

Creative & Strategic Skills

Timeline

Marketing Creative Producer

Panoramik Games
02.2021 - 04.2025

UA Manager

Panoramik Games
12.2019 - 02.2021

Junior Marketing Projects Manager

OOO Ginza Project
03.2018 - 08.2018

Master - International Marketing

Université D'Angers

Master - Management

Saint Petersburg State University of Economics

Bachelor - International Relations

Saint Petersburg State University of Economics

Erasmus - Business Administration And Management

ESC Troyes
Olga LishchenkoMarketing Creative Producer