Olena Zagrobska

• Led technical SEO and organic discovery strategy for a large-scale marketplace platform.
• Partnered with engineering to resolve crawl, indexation, and site architecture issues.
• Implemented crawl-budget optimisation using robots rules, sitemap governance, and parameter management.
• Reduced low-value indexed pages and improved index quality across large URL inventories.
• Built operational SEO workflows including technical backlogs, index monitoring, and crawl diagnostics.
• Designed and implemented programmatic SEO frameworks to scale landing pages using structured SEO datasets (locations, services, industries, client segments), enabling automated page generation with optimised metadata and content templates.
• Analysed SERP visibility gaps and supported content and authority strategies to improve organic discoverability.

webopedia.com

Leadership & People Management

• Lead SEO strategy focused on sustainable revenue growth and long-term business impact.
• Manage and mentor a team of 5 specialists, fostering collaboration across content, technical, and product functions.
• Define and track roadmaps and KPIs, aligning team performance with company objectives.
• Provide training, coaching, and feedback to strengthen technical expertise, analytical skills, and cross-functional communication.
• Ensure smooth coordination with developers, editors, and stakeholders to deliver SEO projects on time and at scale.

SEO Strategy & Execution

• Conduct comprehensive SEO performance audits, identifying growth opportunities and technical risks.
• Oversee sitewide optimization: architecture, internal linking, metadata, and structured data.
• Recommend improvements to website navigation and content strategy to enhance UX and search visibility.
• Deliver clear, data-driven SEO reporting, turning analytics into actionable business insights.

Innovation & AI Integration

• Designed and deployed programmatic SEO frameworks to scale content creation across Webopedia.
• Implemented the OpenAI API within Screaming Frog to analyze large volumes of URLs and classify content for topic relevance and schema validation.
• Created bulk content analysis workflows in OpenAI + Google Sheets Apps Script to accelerate keyword research and metadata improvements.
• Applied GPT prompts to automate category assignment, check metadata accuracy, validate structured data, and support editorial/technical SEO decisions.
• Integrated AI in audits, reporting, taxonomy optimization, and QA checks to reduce manual workload and improve reporting accuracy.
• Designed Generative Engine Optimization (GEO) workflows, monitoring visibility in Google SGE, ChatGPT, Gemini, and Perplexity.
• Built semantic- and entity-driven content structures to increase exposure in AI-driven search results.
• Experimented with advanced schema markup and entity optimization to align with conversational AI outputs.
• Conducted prompt-based QA of brand mentions and generative search accuracy, providing actionable feedback to content and development teams.

the-sleeper.com

I helped the Ukrainian brand of premium clothing increase their SEO traffic value and improve and maintain their main keywords on the US and EU markets handling:

• SEO strategy
• SEO channel traffic and conversion analytics
• SEO recommendations for e-commerce managers
• SEO audits of all aspects: technical, content, and off-page
• PPC agency performance management
• Participation in the GA4 migration
• Tasks for developers
• Participation in moving from WordPress to Shopify
• WP and Shopify SEO settings
• Internal and external content outlines
• Implementing the solution for E-E-A-T improvements together with the SMM department
• Keyword research
• Flow for regular outreach and crowd link building

Leadership & People Management

• Directed and mentored a team of up to 20 professionals, including SEO specialists, developers, content managers, designers, and outreach coordinators.
• Established clear KPIs and performance tracking systems, ensuring accountability and measurable growth across all SEO initiatives.
• Optimized internal processes and workflows, fostering efficiency, collaboration, and high-quality project delivery.
• Provided strategic coaching and training to elevate technical and analytical skills across the team.

SEO Strategy & Execution

• Developed and executed SEO strategies for 3 major projects, driving measurable improvements in visibility, conversions, and lead generation.
• Analyzed cross-channel marketing dynamics to identify synergies between SEO, PPC, and content marketing.
• Led initiatives that boosted CTR and conversion rates across multiple campaigns.
• Managed end-to-end SEO processes: on-page optimization, semantic analysis, content audits, sitewide technical SEO, PR-driven promotion, editorial workflows, and multi-tier link-building strategies.

Innovation & AI-Driven Growth

• Designed and launched a network of informational websites powered by AI-generated content to strengthen authority and organic reach.
• Scaled the project to 12K+ monthly organic traffic within 9 months, using content automation and structured editorial flows.
• Oversaw infrastructure, editorial pipelines, and performance monitoring, ensuring consistent growth.

Collaboration & Advanced Projects

• Worked closely with developers and designers to optimize Single Page Applications (SPA) for search visibility.
• Participated in A/B testing initiatives, using data insights to refine SEO and CRO strategies.
• Delivered ongoing performance reports and insights to leadership, aligning SEO impact with business objectives.

• Here me and my team created network of more with 300 sitesaffiliate sites for Asian geo. In 7 months, this brought 50K monthly traffic.
• I've been a team leader for an 8-person team (developers, content managers, link builders, and junior and middle SEO specialists).
• The full process of management, from site creation to regular content ordering and updating.
• Team gathering
• Team education
• Team leading
• Project and product management
• Web site development
• PBN requirements, road map, and workflow implementation
• PBN analytics (Piwik implementation and setting)
• Technical audits and tasks for developers and copywriters
• Link building management
• Niches keyword research (English, Thai, and Indonesian languages)
• Management of the PBN-link placement

• Company Overview: gambling provider
• Digital marketing strategy: developing and implementing
• Budget planning
• Product and Project Management
• Team management
• CRO
• Facebook PPC
• PBN creation: full cycle
• Semantics collection and semantic core creation
• Keyword tracking and keeping all external and internal semantics up to date
• Technical audits and tasks for developers
• Content management
• Link-building strategy and tactic implementation
• Outreach support
• Reporting