Nizar FKIH
Commercial Director
Plaimpied
Profil professionnel
Commercial Director with 20+ years of experience in B2B and B2C environments (FMCG, Aeronautics, Tech), recognized for consistently delivering strong commercial results and building trusted relationships with C-level executives and strategic stakeholders.
Valued for a clear strategic vision, decisive leadership, and outstanding interpersonal abilities.
Vue d'ensemble
21
21
years of professional experience
5
5
years of post-secondary education
Expérience
Commercial and Industrialization Director
Avignon Ceramic ( European leader)
Bruere allichamps
10.2021 - Actuel
- Doubled company turnover in three years by strengthening customer trust and implementing a clear and shared strategic vision.
- Led a cross-functional team of 15+ following the merger of the Commercial and Industrialization departments, significantly improving project management efficiency.
- Negotiated and secured multi-million-euro contracts with key accounts across Europe, contributing to sustained revenue growth.
- Represented the company globally by actively participating in major international events and trade shows in the aeronautics sector, enhancing brand visibility and industry presence.
Sales Director (Commercial & Marketing)
Cérealis
Tunis
09.2014 - 08.2019
- Implementation of the commercial strategy & the distribution structure
- Ensure a controlled transition from wholesaler network to direct distribution
- Training sales force on sales techniques & direct distribution methods
- Launch of loyalty programs
- Review product range & adapt to new market needs (e. g. packaging)
- Marketing & advertisement campaigns
- Digitalising the sales circuit
- Taking on the distribution of Red Bull in Tunisia for two years
- Increase market share from 50% to 65%, consolidating the company’s position as a market leader
- Double the annual turnover in less than 5 years
- Bring the company back to profitability within one year
- Stock gained almost 100% in value
- Directly and indirectly managing more than 150 people
CEO
Busines intelligence software solutions (BISS)
Tunis
06.2012 - 07.2014
- Developpement of mobile technology for sales
- Developpement of mobile technology for warehouse management
Sales & Logistics Director
Vitalait
Tunis
05.2006 - 03.2012
- Board member & management committee member
- Prepare the company for the launch of fresh dairy products
- Commercial preparation: quickly increase numeric distribution (goal: from 5% to 45%), adapt commercial structure to the requirements of the new activity
- Put in place & supervise marketing campaigns
- Digitalise sales: implement a system of hand-held terminals, digitalising the entire sales circuit, allowing to obtain real-time information, which improves reactivity
- Increase numeric distribution from 15% to 50%, exceeding the initial goal of 45%
- Annual turnover more than doubled within less than 5 years
- Increase market share from 5% by EOY 2007 to 25% by EOY 2014, resulting in being classified as a strategic company for alimentary security of the country
- Directly and indirectly managing more than 250 people
Internal auditor and management control
Vitalait
Mahdia
06.2002 - 04.2006
Financial and accounting manager
Vitalait
Mahdia
01.1999 - 05.2002
Formation
Master 2 - Finance
Ecole Supérieure de Commerce
Tunis 01.1993 - 06.1998
Compétences
MS office package
Sage
SAP
QAD
Informations complémentaires
- Littérature
- Passion pour le sport
Langues
Français
Langue maternelle
Anglais
Courant
Arabe
Langue maternelle
Chronologie
Commercial and Industrialization Director
Avignon Ceramic ( European leader)
10.2021 - Actuel
Sales Director (Commercial & Marketing)
Cérealis
09.2014 - 08.2019
CEO
Busines intelligence software solutions (BISS)
06.2012 - 07.2014
Sales & Logistics Director
Vitalait
05.2006 - 03.2012
Internal auditor and management control
Vitalait
06.2002 - 04.2006
Financial and accounting manager
Vitalait
01.1999 - 05.2002
Master 2 - Finance
Ecole Supérieure de Commerce
01.1993 - 06.1998
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