Nicole Harrison
Summary
As a seasoned CRM Strategy Manager with a passion for enhancing customer experiences, I specialize in developing and executing innovative CRM strategies that drive business growth and foster long-term relationships with customers. With a blend of strategic vision and hands-on experience, I am dedicated to leveraging technology and data insights to optimize engagement, increase operational efficiency, and enhance profitability.
Overview
8
8
years of professional experience
Work History
CRM Strategy Manager & Product Owner
PwC Sweden
09.2024 - Current
- Develop and implement strategic CRM plans to enhance customer engagement and satisfaction, aligning with organizational goals.
- Conduct comprehensive data analysis and market research to optimize CRM strategies and decision-making.
- Foster cross-functional collaboration, integrating CRM seamlessly into business processes for enhanced efficiency.
- Oversee CRM software selection, customization, and integration, ensuring alignment with business needs and technological optimization.
- Provide training and guidance to stakeholders, promoting CRM best practices and proficient system usage for improved performance.
- Demonstrated leadership by fostering cross-functional collaboration, ensuring CRM integration into core business processes.
CRM Specialist
PwC Sweden
08.2019 - 09.2024
- Implemented and managed CRM strategies to enhance customer engagement and drive business growth.
- Utilized customer data analysis to optimize segmentation, targeting, and personalization for effective marketing campaigns.
- Provided training to users & stakeholders, ensuring proficient usage of CRM tools and enabling data-driven decision-making.
- Conducted CRM tool selection, customization, and integration, aligning with organizational needs and goals.
- Collaborated with cross-functional teams to integrate CRM into business processes, enhancing workflow efficiency and productivity.
- Generated and analyzed CRM performance reports, offering actionable insights for continuous improvement.
CRM Administrator
PwC Sweden (Consultant at Wise Group)
08.2018 - 08.2019
- Administered and maintained the CRM system, overseeing configurations, customizations, and user access.
- Ensured data accuracy and completeness within the CRM, conducting regular audits and maintenance.
- Provided training and support to users, enabling proficient usage of CRM features for enhanced productivity.
- Collaborated with cross-functional teams for seamless CRM integration, streamlining workflows and processes.
- Generated reports and conducted system audits to optimize performance and ensure compliance with data privacy regulations.
Orderadministrator
Coromatic AB
04.2017 - 06.2018
- Responsible for processing and managing customer orders accurately.
- Enhanced order processing efficiency, verified product availability, pricing, and coordinated with various departments.
- Assumed additional responsibilities for customer communication, addressing inquiries, and resolving concerns regarding orders.
- Managed mail and package handling, optimizing processes for efficient order management and distribution.
- Collaborated with vendors and suppliers to confirm product availability and delivery timelines, ensuring smooth order processing.
Education
PwC Internal/External Courses
Skills
- CRM strategy development & implementation
- Stakeholder relationship management
- Project management
- Change management
- Performance analysis & optimization
- Cross-functional collaboration
- Creative thinking
- Leadership
- Business process improvement
- Customer retention strategies
- Campaign management
- Salesforce expertise
- Reporting and analytics
Languages
Swedish - Native
English - Native
Systems And Programs
- Salesforce, Excellent
- Salesforce Analytics Studio, Excellent
- Salesforce Marketing Cloud, Intermediate
- Alteryx, Intermediate
Timeline
CRM Strategy Manager & Product Owner
PwC Sweden
09.2024 - Current
CRM Specialist
PwC Sweden
08.2019 - 09.2024
CRM Administrator
PwC Sweden (Consultant at Wise Group)
08.2018 - 08.2019
Orderadministrator
Coromatic AB
04.2017 - 06.2018
PwC Internal/External Courses
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