Nickie Conde

• Provide strategic leadership to team of remote Sales Managers ensuring fleet growth objectives achieved
• Implementation of robust sales processes to mitigate risk especially in relation to Broker own tactical stock campaigns
• Developed governance and oversight programme to meet regulatory requirements, including enhanced reporting and management via Sales Managers
• Utilised senior level relationships with Broker partners to maximise commerical opportunity and growth
• Engaged business wide stakeholders to develop new products and services to drive increased profitability for the channel such as Salary Sacrifice

Highlights:

Embedded Consumer Duty programme with Broker partners including remuneration scheme promoting good customer outcomes

Enhanced Broker tactical sales campaign process to deliver 8000 units in 2024. Introduction of new stock management system, proven to increase sales in 2025

Restructuring of sales team to balance of portfolios which enabled greater team productivity and growth across Broker partners

• Responsible for driving growth and ensuring compliant delivery of a range of funding products via selected broker partners
• Management and development of regional and internal sales teams to deliver channel objectives through strong performance
• Identifying and delivering incremental business opportunities through expansion of product and services portfolio
• Ensure balanced profitability of the channel via business blend, quality and improved efficiency
• Expansion of fully compliant funding product line up
• Increased tactical volume activity generating approximately 800 incremental units (120% of target)

• Responsible for channel of indirect business Introducers incorporating Specialist Funding customers and Fleet Management companies
• Overseeing the provision of funding solutions to Lease companies, rental companies and body-shops and driving margin growth to ensure ROI targets met
• Collaboration with fleet service providers to maximise leasing opportunities with large corporate fleet customers including funding products and ancillary service provision across UK and International markets
• Coach and develop external and internal sales teams to improve channel performance
• Specialist funding margin 116% of target and highest level achieved in channel to date
• Increased engagement with Intermediaries increasing corporate order bank to achieve 131% of target 2021

• Scope and deliver the Alphabet Partner proposition which was new to market in 2014, including development of award winning quotation system
• Post launch responsibility for the recruitment of broker partners
• Ongoing management of territory to achieve unit delivery and ancillary service objectives to ensure channel success and longevity
• Integral to development of brand new channel with a 40,000+ unit portfolio on leaving the business in 2022, supporting growth of sales team from 5 to 12 people

• Developed and implemented referral schemes from large blue chip businesses including The AA, Tesla and Santander
• Responsible for scoping initial concept, training of Introducers, lead management systems, delivery of MI to monitor and review quality and success
• Management of ongoing business relationships and the recruitment and training of a dedicated sales teams

• Built long-lasting Broker relationships through excellent customer service and consistent followups
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business
• Consistently met or exceeded sales targets through development of relationships with key stakeholders in each business