Nathan Heraief

Helping client to deploy & scale Marketing Measurment Program

• Design & deploy a state-of-the-art MMM solution to help marketers to better budget decisions
• Rollout over top 10 markets, scale for thousands of models and hundreds of users
• Tailored capabilities to reach high level of industrialization and volumes (Hierarchical Bayesian models, industrialized approach end-to-end, fully cloud based over GCP)

• Solve complex problems using AI, either to increase productivity and performance of EDF employees (predictive maintenance, NLP applied to media, ...), or to help our customers manage their electricity consumption (clustering, time series analysis).
• Developed roadmaps for different EDF business units to address their emerging AI needs. (ex: AI&Mobility)

Publication of paper at MLCS 2020 conference