Muyao Lin

Marketing event material support:

Major online and offline brand and marketing social events (including but not limited to Taobao detail page design, header image design, public account tweets, Weibo/Xiaohongshu/Douyin platform related visual design, celebrity feedback, etc.)

Brand category:

major celebrity events:light outdoor new product launch, brand pop-up store opening materials, order meeting graphic material design, celebrity shooting material support, based on brand communication needs, support for the shooting of key products and spokespersons each quarter, including spokesperson feedback, shooting concept scripts, clothing screening, etc.)

Offline materials:

celebrity peripherals (pillows/NFC tapes/pendants/postcards, etc.), new store opening fences, celebrity blockbuster light boxes inside and outside the store, offline store material updates and iterations, visual support for the group (such as: corporate series posters, corporate shoes box creative packaging, corporate shoes culture museum display material updates, etc.)

During the work, mainly used AI, PS, Blender and other software combined with hand-painting.
Mainly responsible for: Cheetah operation design and Orion IP, festival, and social media publicity direction design.
Responsible for projects: 2K main KV design, Cheetah IP image material library, Orion IP image design, Orion product operation design, New Year/Valentine's Day/ Lantern Festival and other festival planning and poster promotion.

Mainly responsible for graphic design, visual design and illustration work.
Responsible for banner long pictures, video editing, holiday posters, and participating in peripheral product design and concept exploration.