Mounia Mokrani
Paris
Summary
Results-driven Key Account Manager with 4+ years of experience in scaling multi-market partnerships across EU5. Expertise in translating strategic goals into actionable plans, driving adoption, and increasing seller revenue. Skilled in leading cross-functional initiatives and addressing complex challenges to deliver impactful solutions.
Overview
5
5
years of professional experience
Work History
Senior Key Account Manager — PanEU Strategic Accounts
Amazon Marketplace
Paris
06.2022 - Current
- Managed a portfolio of 60 top PanEU Sellers representing 80% of pipeline GMS potential ($69.7MM FBA GMS TTM) — owning full account lifecycle from onboarding to retention across Adoption and Optimization programs
- Drove seller retention for 84 accounts ($7.2MM recovered) through Ads optimization driving incremental spend, listing improvements, and ASIN issue resolution; engineered a referral mechanism to proactively prevent marketplace attrition
- Built and tracked Joint Business Plans for top-tier Paid and Free HASP Sellers (80+ accounts) to align on growth targets and milestones, while driving program adoption and representing the team in T2T executive Seller meetings
- Generated and analyzed weekly and monthly reports to review business actuals vs. forecasts, identifying performance gaps and informing account-level action plans across the portfolio
- Cross-functional Projects
- Non-Sort Marketing: Led personalized fee-savings campaigns across 26K Sellers (40.3% open / 1.15% CTR — +443/+65 bps vs. benchmark); launched an EU5 FBA Fee Comparison Dashboard and led Voice-of-Seller analysis feeding directly into OP1 planning
- FBA HASP Marketing: Defined and owned the 2026 HASP marketing strategy end-to-end — roadmap, mechanisms, and multi-channel calendar targeting 420K Sellers; built external assets in partnership with PMs, presented in Leadership doc reviews, and escalated blockers for alignment
- FR3P AI Scout: Certified AI Scout driving AI-workshop adoption across France Marketplace teams; built and shipped internal AI tools (reporting automation, flash summaries, email summarizer) adopted by the wider team to scale daily-task efficiency
- Glamazon FR Board: Built the 2025–2026 LGBTQIA+ inclusion roadmap and budget request; organized 8+ DEI events including a cross-company Pride Comedy Show ($8.2K budget, 90 attendees, 4.7/5 satisfaction) and an LGBTQ+ Cross-Company gathering at Amazon (65+ participants, 30+ companies)
Account Manager (KAM) — EU Growth & Expansion
Amazon Marketplace
Paris
06.2022 - 10.2024
- Drove EU expansion for 150+ Amazon Sellers (including Tier 1 accounts) by proactively pitching and engaging them to scale via FBA Pan-EU — managing the full commercial relationship across adoption, optimization, and retention
- Cross-functional Projects
- FBA Non-Sort VOS: Led EU-wide Voice-of-Seller research to identify adoption blockers for NS Sellers; findings directly drove a -13% YoY reduction in FBA Non-Sort domestic fees per unit across EU5
- Pan-EU Marketing Framework: Designed and launched automated, segmented email campaigns reaching 1K FBA Sellers, generating 5MM iGMS through Pan-EU adoption
- Pan-EU Lead-Gen: Conducted comprehensive EU5 analysis across adoption, optimization, and retention lead pools to increase Account Manager pipeline efficiency and sharpen targeting
- Glamazon FR Board: Built and delivered the 2024 LGBTQIA+ inclusion roadmap; established a cross-company ERG network with 30+ companies (Meta, Google, LinkedIn, Deezer)
Account & Supplier Relations Manager
McDonald's France Services
Guyancourt
06.2021 - 12.2021
- Managed strategic supplier portfolio generating €70M revenue: sourced suppliers, negotiated contracts, tracked KPIs, and implemented corrective action plans across multiple categories
- Achieved 2%+ purchase price optimization in dessert category through structured negotiation and coordination with R&D, marketing, and procurement on new product development
Education
MSc - Value Chains & Agrologistics
Mediterranean Agronomic Institute of Montpellier
Engineering Degree - Business Management
Higher National Agronomic School of Algiers
Skills
- Strategic Account Management
- Account Planning & JBPs
- Revenue Growth Strategy
- Growth Project Leadership
- Multi-market EU Execution
- Cross-functional Collaboration
- Stakeholder management
- Data-driven Decision Making
- Scalable Process Design
- AI development
Hobbies and Interests
- Volunteering (Croix-Rouge)
- Piano & Guitar
- Rock Climbing
- AI & Tech
- Travel
Personal Information
Title: Strategic Key Account Manager
Languages
French, Arabic
First Language
English
Advanced
C1
Portuguese
Beginner
A1
Timeline
Senior Key Account Manager — PanEU Strategic Accounts
Amazon Marketplace
06.2022 - Current
Account Manager (KAM) — EU Growth & Expansion
Amazon Marketplace
06.2022 - 10.2024
Account & Supplier Relations Manager
McDonald's France Services
06.2021 - 12.2021
MSc - Value Chains & Agrologistics
Mediterranean Agronomic Institute of Montpellier
Engineering Degree - Business Management
Higher National Agronomic School of Algiers