Miki Uchiyama
Paris
Summary
A highly motivated and accomplished marketing and communications professional with extensive experience in managing brand image, promoting products, planning events, and building connections with clients. Skilled in digital marketing, PR, and community management, with a track record of successfully executing marketing plans and local strategies for both domestic and international brands. Excellent communication skills and a proactive approach to problem-solving.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Brand Manager
De Castelli Japan
Tokyo
10.2021 - 11.2023
- Conducted market research to identify target customer segments, preferences, and trends.
- Developed and implemented successful marketing strategies for a new brand.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
Global Marketing Communications Manager
OneO / PR01.
Tokyo
03.2019 - 02.2022
- Implemented a comprehensive global marketing communications strategy for brands from overseas in the Japanese marekt..
- Organized international events such as press conferences, trade shows, webinars., to promote the brand globally.
- Directed creative development projects from conception through completion in various media formats including print, digital, video, audio and social networks.
- Analyzed market trends and competitive landscape to identify opportunities for improvement or new initiatives.
- Identified target audiences and developed content strategies tailored for each market segment.
Freelance Project Manager
Healingworks Inc.
Osaka
08.2017 - 02.2019
- Managed the development of project plans and timelines to ensure successful completion and launch for D.S. & Durga in the Japanese market
- Organized trade shows and exhibitions to promote brand awareness.
COO
Edge Blue Pacific Inc.
Los Angeles
09.2017 - 08.2018
- Developed and implemented strategic plans to achieve organizational objectives for imported japanese fashion brands.
- Assisted in budgeting process by evaluating costs and allocating resources appropriately.
- Managed day-to-day operations of organization including staff management, scheduling, customer service.
Marketing Coordinator
Edge Blue Inc.
Tokyo
02.2017 - 08.2018
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Monitored market trends to identify opportunities for product development or improvement.
- Organized events such as conferences, trade shows, seminars, and webinars.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
Assistant Store Manager
SnowPeak NY
NYC
12.2015 - 11.2016
- Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
- Supervised a team of employees and provided ongoing training of Japanese manufactory to ensure high levels of customer satisfaction.
- Created promotional campaigns to increase brand awareness and attract new customers.
- Established criteria for selection of vendors and managed relationships with them.
Restaurant Manager
Bohemian NYC
NYC
06.2013 - 11.2015
- Developed strategies for improved operational efficiency and customer satisfaction.
- Managed day-to-day operations of restaurant, including scheduling, budgeting, and inventory control.
- Oversaw the recruitment, hiring, onboarding, training, scheduling and evaluation of employees.
- Collaborated with local businesses to create mutually beneficial partnerships.
Education
High School Diploma -
Tokyo Metropolitan Higashi Kurume Sogo High School
Tokyo, Japan03-2011
Skills
- Branding
- Marketing
- Project Management
- Cross-Cultural Communication
- Event Planning
- Consulting
Certification
- TOEIC 890
- Food Protection Certificate (2013) / City of New York
Languages
Japanese
First Language
English
Advanced (C1)
C1
Timeline
Brand Manager
De Castelli Japan
10.2021 - 11.2023
Global Marketing Communications Manager
OneO / PR01.
03.2019 - 02.2022
COO
Edge Blue Pacific Inc.
09.2017 - 08.2018
Freelance Project Manager
Healingworks Inc.
08.2017 - 02.2019
Marketing Coordinator
Edge Blue Inc.
02.2017 - 08.2018
Assistant Store Manager
SnowPeak NY
12.2015 - 11.2016
Restaurant Manager
Bohemian NYC
06.2013 - 11.2015
High School Diploma -
Tokyo Metropolitan Higashi Kurume Sogo High School
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