MICKAEL GOUPIL
Dubai,DUBAI
Summary
CEO with expertise in crafting and executing media strategies for marketing, ad management, and sales funnels. Proven leadership experience in managing teams of marketers and producing impactful content for websites and digital campaigns. Adept at combining creative vision with technical expertise to drive brand growth and online visibility.
Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
6
6
years of professional experience
Work History
CEO
Loox Preset FZ-LLC
01.2019 - Current
- Founded and Scaled Digital Ventures: Launched and grew Looxpreset.com, a successful Shopify-based digital product business, offering creative tools for photographers and content creators, while managing product development, marketing, and sales.
- Led Multi-Platform Marketing Campaigns: Designed and executed advertising and digital marketing strategies across TikTok, Facebook, Instagram, and email to drive traffic, generate leads, and increase client revenues.
- Built Strategic Partnerships and Negotiated Contracts: Managed business development efforts by securing partnerships, negotiating terms, and resolving conflicts to build lasting and profitable relationships.
- Developed and Executed SEO and Content Strategies: Implemented SEO campaigns and oversaw content creation to improve organic visibility, search rankings, and inbound traffic for client brands.
- Established a Performance-Driven Business Culture: Cultivated an innovative, inclusive, and results-oriented company culture that attracted top talent and consistently delivered client success.
- Drove Operational Growth and Market Expansion: Developed and led strategic initiatives aimed at scaling operations, expanding product offerings, and boosting profitability.
- Managed High-Ticket Phone Sales Operations: Built and led a team of subcontractors specializing in closing high-ticket sales via phone, significantly increasing conversion rates and revenue streams.
- Guaranteed Measurable Client Results: Tracked KPIs across all campaigns and platforms, ensuring each project delivered guaranteed performance outcomes such as increased followers, subscribers, and lead conversions.
Education
High School Diploma -
EIDB
Sisteron2008
Skills
- Digital Marketing Strategy
- Social Media Campaign Management
- Sales Funnel Creation
- Content Marketing
- Photography and Photo Editing
- Creative Direction
- New Product Development
- Customer Experience Optimization
- Shopify and Website Management
- Adobe Lightroom and Photoshop
- Inspirational leadership
Languages
English (Fluent)
French (Fluent)
Personal Information
Title: Marketing Director
Timeline
CEO
Loox Preset FZ-LLC
01.2019 - Current
High School Diploma -
EIDB
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