Meryam Ghazzar
Paris
Summary
Experienced digital media professional seeking a role in advertising sales, with a focus on driving revenue across multiple platforms for mid-to-large brands and performance advertisers.
Overview
4
4
years of professional experience
Work History
Global Media Strategist
DEEZER
Paris
09.2022 - 03.2024
- Developing a comprehensive 360 international media acquisition strategy for SEA, Social, and Affiliate.
- Supporting the global media strategy team in launching, monitoring, and reporting on specific campaigns.
- Increased global campaign ROI by 25% through strategic budget reallocation and optimization.
- A/B testing, ad hoc analysis and follow a test & learn approach.
Digital Marketing Manager
Michelin
Clermont Ferrand
09.2021 - 08.2022
- Implementing and managing E-retail project across 15 European countries.
- Increased lead generation by 20%, resulting in over 2 million new online leads.
Paid Media Executive
CITY ÉLECTRONIQUE
Casablanca
04.2021 - 08.2021
- Setting up and managing paid acquisition channels: Google Ads Manager, Meta Business Manager.
- Creating creative briefs: banners, social media assets, landing pages, ad groups.
- Defining audiences, targeting, messages, campaign structures, and journeys
Social media manager
DECATHLON
Casablanca
12.2019 - 08.2020
- Content planning and sharing on social networks
- Monitoring and analyzing Key Performance Indicators
- Driving website traffic through promotional posts, competitions, and contests.
Education
Master of Science in Data Analytics & Manager Marketing -
INSEEC BS
Paris, France09-2023
Master Grandes Écoles in Digital Marketing -
ESC Clermont BS
Clermont-ferrand, France09-2022
Skills
- Growth: SEA (Google ads, Bing,Tiktok, Snap, Pinterest)
- Data: Data analysis (Excel), Data visualization (Tableau Public, Looker studio)
- Tracking & Attribution: Google
Analytics, Adjust, funnel
Languages
Arabic
First Language
French
Proficient (C2)
C2
English
Proficient (C2)
C2
Timeline
Global Media Strategist
DEEZER
09.2022 - 03.2024
Digital Marketing Manager
Michelin
09.2021 - 08.2022
Paid Media Executive
CITY ÉLECTRONIQUE
04.2021 - 08.2021
Social media manager
DECATHLON
12.2019 - 08.2020
Master of Science in Data Analytics & Manager Marketing -
INSEEC BS
Master Grandes Écoles in Digital Marketing -
ESC Clermont BS
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