Mehdi Khatim
Paris
Summary
Results-oriented and highly skilled professional with a strong background in Customer Relationship Management and Product Marketing.
Ambitious Project Manager with experience in leading cross-functional projects and driving product strategy.
Equipped with comprehensive knowledge of marketing tools and platforms, data analytics, and customer segmentation techniques.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Ingram Micro
Paris
11.2023 - Current
- Developed and executed integrated marketing plans for AWS, Google, Adobe and others across multiple channels.
- Created and managed budgets for partner marketing activities.
- Developed creative briefs and provided guidance to external agencies to create compelling content for target audiences.
- Coordinated global events including trade shows, conferences, webinars, seminars.
- Conducted market research and competitive analysis for existing and potential products.
Product Marketing Manager
Payplug
Paris
08.2022 - 11.2023
- Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
- Designed sales presentations and product demos to train sales force on product benefits and offerings.
- Designed ideal customer profiles and target personas to better focus marketing strategies.
- Segmented market and optimized product positioning, product bundling and pricing.
- Developed and launched new product lines resulting in increased revenue.
CRM Manager
Payplug
Paris
01.2022 - 09.2022
- Management of Hubspot with a dual vision: creating processes to generate business opportunities and transmitting the right information, at the right time, to sales teams. Segmented customer database for targeted marketing activities.
- Management and improvement of the nurturing strategy.
- Management and improvement of the onboarding strategy.
- Planned strategies designed to attract customers and boost loyalty.
- Segmented customer database for targeted marketing activities.
- Supported sales team members to drive growth and development.
Business Developer
Relatia
Paris
08.2021 - 01.2022
- Contacted potential customers via telephone and email.
- Utilized cold calling, networking and lead generation lists to locate new business opportunities.
- Assessed client business needs and recommended best-fit products and services.
- Set up and negotiated contracts with customers and closed deals.
- Produced sales documents, finalized deals and filed records.
- Compiled and submitted weekly and monthly reports.
Social Media Manager
Define International
Kuala Lumpur
04.2018 - 09.2018
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Utilized Twitter and Facebook to promote products, services and content.
- Collaborated with companies and press to boost and enhance brand on social media.
Education
MBA - International Marketing
ESCE
Paris, France06.2022
BBA - International Economics & Law
East Paris University
Créteil, France06.2020
Associate of Applied Science - International Economics
Albert Schweitzer
Le Raincy, France06.2019
Skills
- Consumer Loyalty and Lifecycle Management
- Customer Relationship Management (CRM)
- Market and Competitive Analysis
- Market Intelligence
- Marketing Automation
- Product Lifecycle Management
Languages
French
First Language
English
Proficient
C2
Spanish
Upper Intermediate
B2
Certification
- Hubspot Inbound Marketing
- Google Ads
Tools and specific skills
- HTML basics
- CSS basics
- SQL basics
- Hubspot
- Salesforce Marketing Cloud
- Zapier
- Mailchimp
- BI Tools : Domo (Tableau equivalent)
Timeline
Product Marketing Manager
Ingram Micro
11.2023 - Current
Product Marketing Manager
Payplug
08.2022 - 11.2023
CRM Manager
Payplug
01.2022 - 09.2022
Business Developer
Relatia
08.2021 - 01.2022
Social Media Manager
Define International
04.2018 - 09.2018
MBA - International Marketing
ESCE
BBA - International Economics & Law
East Paris University
Associate of Applied Science - International Economics
Albert Schweitzer
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