Summary
Overview
Work history
Education
Skills
Affiliations
Languages
Timeline
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Maud Gerbault

Thornton Heath

Summary

Versatile and bilingual business development professional with 10+ years of experience across international sales, operations, and event management. Proven track record in growing new markets, negotiating strategic partnerships, and coordinating cross-functional teams. Currently leading market development for a French industrial tech company, with prior experience in the food and hospitality industries. Combines commercial acumen with strong operational execution, legal coordination, and stakeholder communication in both English and French.

Overview

21
21
years of professional experience
2006
2006
years of post-secondary education

Work history

Business development manager

API Tech Smart Solutions Ltd
London
07.2018 - 06.2025
  • Company Overview: API Tech is a French industrial engineering company based in Nancy France, specializing in the design and manufacturing of connected vending machines and industrial control systems. Known for its innovative Smart Pizza machines, the company combines advanced technology with French manufacturing expertise to serve clients across various sectors worldwide.
  • Managed global client relationships and responded to international partnership proposals, negotiating terms and ensuring seamless project delivery. Contributed to business expansion across Scandinavia, Eastern Europe, and bordering countries of France, generating over £1M in revenue. Led direct sales to end customers (e.g., restaurants) and developed exclusive partnerships with vending operators and distributors.
  • Oversaw inbound lead management and evaluated opportunities across multiple markets.
  • Supervised a UK-based sales representative for 1 years, supporting strategic prospecting efforts, implementing commercial strategies, and overseeing weekly performance reporting.
  • Coordinated and supported sales pipelines for 6 sales representatives in France and 12 across international markets. Oversaw commercial proposals, machine trials, and leasing arrangements.
  • Orchestrated operational activities such as cooking tests, machine installations, and live product demonstrations in collaboration with production teams.
  • Liaised with legal and administrative stakeholders, reviewing and negotiating contracts (Sales Terms & Conditions, partnership agreements, commercial leases) and managing legal correspondence with solicitors.
  • Played a key role in securing and negotiating a commercial lease for a kitchen unit project, including: sourcing the premises, managing due diligence (surveys, legal negotiations), coordinating architectural plans (CAD adaptation to UK standards), and engaging with local councils regarding vending regulations on public/private land.
  • Delivered bilingual communication (French/English) with international clients and internal departments.
  • Set up a UK subsidiary for the group, managing legal, HR, banking, and regulatory matters (HMRC, solicitors, bank).
  • Conducted market research in M&A, laser aesthetic / tattoo removal, and recruitment industries.

Head of Operations

Babelle
London
06.2015 - 07.2018
  • Company Overview: Artisanal food company specializing in the production and distribution of premium canelés — traditional French pastries — using authentic recipes with a twist and high-quality ingredients.
  • Sold 103 pop ups events worth £36,050 for the year 2018 from January to December.
  • Strengthened client relationships by contacting them by phone and emails on a regular basis.
  • Planned the production and the delivery of the caneles (French delicacy from the Bordeaux Region) to the distributors.
  • Looking after the administration part: creation des invoices, l’envoi, le suivi, les relances…
  • Was promoted in September 2018 after working in the Sales Representative role.
  • Artisanal food company specializing in the production and distribution of premium canelés — traditional French pastries — using authentic recipes with a twist and high-quality ingredients.

Head of Sales and Customer Care

FindaTrade Ltd
London
01.2012 - 05.2015
  • Company Overview: An online platform connecting homeowners with vetted local tradespeople across the UK for a wide range of home improvement and repair services. The company facilitates customer reviews, quote comparisons, and project postings to support reliable and efficient contractor selection.
  • Increased sales by 10% per month by means of up-selling and offering promotional sale items.
  • Designed and implemented effective sales and customer procedures in order to manage daily contacts by phone and emails with members in timely manner and to resolve customers' complaints.
  • Established new marketing tools with the creation of a Blog and a Monthly Newsletter for both Home-owners and Tradespeople.
  • Was promoted after 3 months in the Sales and Customer Care Representative role.
  • An online platform connecting homeowners with vetted local tradespeople across the UK for a wide range of home improvement and repair services. The company facilitates customer reviews, quote comparisons, and project postings to support reliable and efficient contractor selection.

Events Manager

Evensus Ltd
London
07.2010 - 08.2011
  • Company Overview: A boutique event management company specializing in the design and delivery of high-end corporate events, private functions, and bespoke experiences across the UK. Evensus offers tailored solutions from concept to execution, ensuring seamless coordination and exceptional client service.
  • Sourced venues and designed themes for a range of 3 pop up restaurants and bars in London and 1 pop up restaurant in Brighton.
  • Generated £70000 worth of event revenue within the 4 pop up restaurants and bars.
  • Facilitated communication with professionals including caterers, florists, equipment rentals and contractors to ensure efficient running of the events.
  • Trained up to 15 new and existing staff prior to the events so that all operations and duties were executed smoothly and as per clients' guidelines.
  • A boutique event management company specializing in the design and delivery of high-end corporate events, private functions, and bespoke experiences across the UK. Evensus offers tailored solutions from concept to execution, ensuring seamless coordination and exceptional client service.

Events Coordinator

Somerset House (Compass Group)
London
01.2010 - 07.2010
  • Company Overview: A prestigious dining destination within the iconic arts and cultural venue, offering seasonal cuisine with views over the Thames. The restaurant and terrace host a variety of guests, from tourists to corporate clients, blending high-end hospitality with an elegant, historic setting.
  • Launched Tom’s Terrace Somerset House Summer 2010: doubled the event revenue from previous year.
  • Handled and managed corporate and private functions within the restaurant and the terrace (Maximum guests per event 200) including 4 privatisations of the whole restaurant or terrace with a minimum spend of £5000 each time.
  • Carried out all the Major Core Accounts' functions (breakfasts, lunches, dinners) during London Fashion Week such as DHL, Canon, Single Market, British Fashion Council, Lavazza and the Trust itself.
  • A prestigious dining destination within the iconic arts and cultural venue, offering seasonal cuisine with views over the Thames. The restaurant and terrace host a variety of guests, from tourists to corporate clients, blending high-end hospitality with an elegant, historic setting.

Assistant Events Manager (Internship)

French Chamber of Commerce in the UK
London
07.2009 - 12.2009
  • Company Overview: A leading bilateral trade organisation supporting French and British businesses through networking, advocacy, and business services. The Chamber fosters economic ties, offers market insights, and provides a platform for companies to grow their presence in both countries.
  • Managed events from conception to completion up to 30 guests: 6 wine tastings, 1 sport event (Golf tournament).
  • Assisted the project manager for larger events up to 300 guests: conferences, gala dinners, cocktails.
  • Promoted the events and the French Chamber of Commerce in the UK either by emails, phone and during events.
  • A leading bilateral trade organisation supporting French and British businesses through networking, advocacy, and business services. The Chamber fosters economic ties, offers market insights, and provides a platform for companies to grow their presence in both countries.

Assistant Events Manager

Bank Restaurant
London
01.2008 - 05.2009
  • Company Overview: A contemporary, high-end restaurant and bar known for its modern European cuisine and elegant ambiance, catering to a clientele of professionals, tourists, and government officials in the heart of Westminster.
  • Trained a team of 4 receptionists to ensure that the guests were welcomed and greeted according to the Group's standards.
  • Discussed specific requirements and expectations concerning the event with clients.
  • Assisted the Events Manager during the clients' events to ensure they went smoothly.
  • A contemporary, high-end restaurant and bar known for its modern European cuisine and elegant ambiance, catering to a clientele of professionals, tourists, and government officials in the heart of Westminster.

Supervisor

Upper Crust (Compass Group)
London
07.2007 - 12.2007
  • Company Overview: This retail experience in high volume high street brand allowed me to improve my English and settle in a British environment.
  • This retail experience in high volume high street brand allowed me to improve my English and settle in a British environment.

Assistant Project Manager – Events & Street Marketing

Buzzéo & LDM Événements
Paris & Lyon
01.2004 - 01.2006
  • Supported the delivery of over 20 marketing and corporate events across France, including seminars, conferences, and promotional campaigns.
  • Recruited, trained, and coordinated on-site teams, ensuring effective data collection and client reporting.
  • Developed tools to measure event performance and created venue databases to support event logistics.
  • Supported the delivery of over 20 marketing and corporate events across France, including seminars, conferences, and promotional campaigns.

Education

Master - Corporate Communication

University Lyon II

Diploma of Higher Education - Spanish

University Nancy II

Baccalauréat - Science, Mathematics, Physics, Biology

Saint-Dizier

Skills

  • Key account handling
  • Customer relationship management software
  • Adaptability to market changes
  • Skilled in Microsoft Office Suite
  • Odoo CRM
  • Sphinx
  • File Maker
  • Enterprise MRM
  • Quadranet


Affiliations

  • Cooking with international influence.
  • Home renovation and interior enhancement.

Languages

French
Native
English
Fluent

Timeline

Business development manager

API Tech Smart Solutions Ltd
07.2018 - 06.2025

Head of Operations

Babelle
06.2015 - 07.2018

Head of Sales and Customer Care

FindaTrade Ltd
01.2012 - 05.2015

Events Manager

Evensus Ltd
07.2010 - 08.2011

Events Coordinator

Somerset House (Compass Group)
01.2010 - 07.2010

Assistant Events Manager (Internship)

French Chamber of Commerce in the UK
07.2009 - 12.2009

Assistant Events Manager

Bank Restaurant
01.2008 - 05.2009

Supervisor

Upper Crust (Compass Group)
07.2007 - 12.2007

Assistant Project Manager – Events & Street Marketing

Buzzéo & LDM Événements
01.2004 - 01.2006

Diploma of Higher Education - Spanish

University Nancy II

Baccalauréat - Science, Mathematics, Physics, Biology

Saint-Dizier

Master - Corporate Communication

University Lyon II

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Maud Gerbault