MATTHIEU CRÉDOU
Ajaccio
Summary
Senior marketing executive with 15+ years of expertise in digital transformation and technology innovation. Led Trendex's strategic pivot from influencer tokens to sports fantasy, achieving 10x user growth through innovative engagement mechanics and high-profile athlete partnerships. Previously transformed Afnic from technical registry to business-focused organization, developing the "réussir en .fr" strategy that outperformed market leaders by 12%. Pioneer in emerging technologies (web3,AI Automation). Proven track record of building high-performing teams and navigating complex stakeholder environments while driving product innovation across traditional and cutting-edge digital landscapes.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Consultant
Guia
01.2024 - Current
- Designed and delivered webinars on AI applications for general audiences, translating complex technical concepts into accessible marketing content
- Implemented AI integration strategies for marketing automation systems, increasing campaign efficiency and performance
- Developed strategic frameworks for leveraging AI technologies in marketing workflows to enhance customer targeting and engagement
- Analyzed client marketing automation needs and recommended tailored AI solutions to improve conversion rates and ROI
CMO
Trendex
09.2022 - 11.2023
- Led strategic transformation of a Y Combinator startup from influencer tokens to sports fantasy league, resulting in user growth from 500 to 5,000 in 10 months
- Designed and implemented a multi-tier league system with engagement mechanics (missions, referrals, credits) optimizing user acquisition and retention
- Developed and managed cross-channel advertising campaigns (Meta, TikTok, Snapchat) while navigating regulatory constraints of an innovative business model
- Negotiated and secured strategic partnerships with high-profile athletes (including Karim Benzema), generating significant media visibility for the platform
Web3 Manager
Maven GG
06.2020 - 08.2022
- Founded and scaled a Web3 gaming guild focused on Axie Infinity, recruiting and managing 100+ international players across LATAM and Philippines via Reddit
- Implemented comprehensive payment and performance tracking systems using Google Sheets and managed cryptocurrency disbursements through Ronin wallets
- Built and managed an active Discord community, creating engagement protocols and communication standards for a diverse international team
- Analyzed tokenomics sustainability across 50+ blockchain gaming projects, developing insights on viable economic models that informed investment decisions
Senior Marketing Consultant
.BZH
03.2017 - 03.2020
- Co-led the groundbreaking Breton flag emoji campaign, developing a comprehensive strategy that generated 500K+ Twitter impressions and secured significant media coverage
- Authored and successfully navigated the technical Unicode Consortium application process, including in-person presentation in California and participation in academic conferences
- Implemented an innovative partnership framework with local businesses, creating monetized campaign opportunities that provided funding for ongoing advocacy
- Created compelling content for the campaign website and coordinated high-profile social media activations, including securing a dedicated Twitter hashflag
CMO
Afnic
04.2014 - 02.2017
- Created and led Afnic's first marketing department with 5 cross-functional specialists, driving organizational transformation from technical focus to business-oriented approach
- Developed the "réussir en .fr" strategy that repositioned domains as business success enablers, achieving 12% higher domain creation growth compared to market leader (.com)
- Implemented Pentaho BI system for enhanced domain lifecycle analysis, transforming data approach from static metrics to actionable insights across 3M+ domains
- Secured renewal of the .fr public service delegation through strategic stakeholder management and demonstrating significant value to the French digital ecosystem
Innovation & Business Development Manager | Afnic
Afnic
07.2011 - 04.2014
- Led Afnic's expansion into new Internet extensions (gTLD), successfully managing 17 applications with 100% approval rate for major corporations and local governments
- Developed comprehensive regulatory frameworks adapting ICANN global requirements to French legal context, establishing new technical standards and compliance protocols
- Created new service offerings including consulting, training, and technical support, generating 1M€+ in additional revenue streams
- Designed and implemented new organizational processes to support Afnic's transition from single-product focus (.fr) to multi-client registry services provider
Education
BBA - Marketing Management
Sciences Po
Rennes07-2001
International Exchange Program - Business Administration And Management
University Of Queensland
Brisbane, Australia06-2000
Skills
- Strategic Transformation Management
- Digital Product Innovation
- Data-Driven Decision Making
- Cross-Cultural Communication
- Web3 & Emerging Technologies Expertise
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
Certification
Make Advanced (make.com)
No Code and AI (Alegria.com)
Languages
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Indonesian
Intermediate (B1)
Timeline
Consultant
Guia
01.2024 - Current
CMO
Trendex
09.2022 - 11.2023
Web3 Manager
Maven GG
06.2020 - 08.2022
Senior Marketing Consultant
.BZH
03.2017 - 03.2020
CMO
Afnic
04.2014 - 02.2017
Innovation & Business Development Manager | Afnic
Afnic
07.2011 - 04.2014
BBA - Marketing Management
Sciences Po
International Exchange Program - Business Administration And Management
University Of Queensland
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