Mathieu Aliche

• Face and voice of Laphroaig in France, embodying the peaty spirit of Islay through unique experiences.
• Sharing knowledge with bartenders, restaurateurs, wine merchants, and enthusiasts through masterclasses and exclusive tastings.
• Internal training of Suntory Global Spirits commercial teams to deepen their expertise on the distillery.
• Presence in top Paris cocktail bars (Little Red Door, Danico, Bar Nouveau, The Cambridge Public House – all ranked in the 50 World’s Best Bars), with signature cocktails highlighting Laphroaig's unique profile.
• Press and partner support during trips to explore the distillery and the terroir of Islay.
• Representation at major spirits fairs: Whisky Live, Dugas Club Expert, Lyon Whisky Festival, Toulouse Whisky Festival.
• Innovative initiatives and activations like Laphroaig Paloma Month (8 partner bars, over 1,500 cocktails served in one month).
• Digital brand promotion with over 10,000 views on educational Laphroaig reels on Instagram: @mathieu.laphroaig

Bartending at various places like

• Golden Promise (High end whisky bar in Paris)
• Balthazar (French restaurant in London)

Bar manager at :

• Maison Mere (4* hotel in Paris)

FOH Manager at :

• HolyBelly (Coffee shop and Breakfast place in Paris)

• Main clients: Kinder, AXA, Netflix
• Editorial calendars and content for social media
• Organization of influencer-focused events
• Production of briefing notes on social media trends

Monthly/quarterly/annual closing
Implementation of reporting
Income statement reconciliation
Budget preparation and re-estimations
Stock valuation