Martial Gléron

Led regional events strategy, congress execution, budget governance, team leadership, and digital transformation initiatives across EMEA.

• Managed an annual portfolio of 100–120 congresses across EMEA, split into 4 portfolios and 18 operating units.
• Own ~€10M yearly budget, including forecasting, spend governance, and vendor strategy.
• Lead team of 9 direct reports across matrix organization.
• Drive process alignment, systems integration, and rebranding initiatives.
• Introduced new Lead Generation, AI analytics, and project management systems.
• Reduced vendor costs through strategic consolidation and operational efficiencies.
  

Led marketing communications and congress strategy across EMEA Minimally Invasive Therapies portfolio, supporting product launches, branding, sales enablement, and digital engagement.

• Managed end-to-end EMEA congress presence and corporate events, including annual regional meetings.
• Developed integrated marketing materials, messaging, and digital campaigns for Neurovascular and Peripheral Vascular product positioning.
• Supported sales organization with application content and HCP-facing communications.
• Drove regional rebranding initiatives ensuring alignment with global brand strategy.
  

Corporate Communications (Cross-Functional Projects & Governance).

• Led cross-functional communication projects across regional and country teams, developed reporting platforms, and supported global transformation and corporate messaging initiatives.
  

International Congress & Events Management (Global Marketing)

• Managed international congresses, standalone events, and product launch activities as part of the global marketing organization, supporting cross-functional teams across commercial, medical, and communications.