Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Informations complémentaires
Langues
Chronologie
Generic
Marouene Guesmi

Marouene Guesmi

Global Digital Technology Leader
Paris

Profil professionnel

Global Technology Leader with 20+ years of experience delivering high-impact digital transformation initiatives across Sales, Marketing, and Commerce functions. Proven expertise in defining global digital strategies, leading enterprise architecture, and deploying platforms that drive revenue growth and customer engagement. Adept at aligning business vision with modern IT capabilities across complex multinational organizations. Deep experience in B2B and B2C sectors, with a focus on industrial, retail, and consumer goods. Trusted advisor to C-level executives, with a pragmatic, delivery-driven mindset.

Vue d'ensemble

21
21
years of professional experience

Expérience

Principal Enterprise Architect, Solutioning CoE

Capgemini
Issy-les-Moulineaux
01.2022 - Actuel
  • Acted as interim CTO for eCommerce operations, leading innovation strategy and driving business-aligned technology decisions.
  • Defined global digital roadmaps for Sales & Marketing platforms (e.g., Salesforce, PIM, CMS), tailored to industrial and retail clients.
  • Shaped pre-sales and solutioning for high-stakes international programs, including sales automation and digital experience transformations.
  • Led enterprise architecture missions for a telecom client across 17 countries, setting up a Digital Factory and reusable solution components.
  • Drove cross-organization collaboration between business sponsors, IT, and vendors to align on transformation priorities and KPIs.

Senior Manager, Technology Strategy

EY
La Défense - Paris
01.2020 - 01.2022
  • Led the Digital Customer Platforms and EA practice, advising C-levels on future-state architecture and sales/marketing digitalization.
  • Designed CRM, commerce, and customer data roadmaps for leading French retailers (Intermarché, Picard, Estée Lauder).
  • Conducted IT due diligence and transformation planning for M&A contexts, with strong alignment between sales strategy and IT enablement.

Accenture Strategy – Manager / Enterprise Architec

Accenture
Paris
01.2018 - 01.2020
  • Defined and delivered global IT strategies focused on sales performance, customer engagement, and marketing efficiency.
  • Worked with major brands (e.g., PSA Group, Carrefour, LVMH) on omnichannel commerce and CRM modernization.
  • Orchestrated design-to-deployment planning of digital platforms supporting sales growth and field operations.

Accenture Song – Delivery Practice Lead, Digita

Accenture
Paris
09.2013 - 01.2018
  • Headed the Digital Commerce Delivery Practice in France: team growth, GTM strategy, and €10M+ revenue portfolio.
  • Delivered an international eCommerce platform for a luxury brand, rolled out in 30+ countries with full localization and P&L tracking.
  • Implemented SAP Hybris, Salesforce, and custom solutions across omnichannel, B2B, and retail contexts.
  • Key clients: Chanel, Carrefour, Schneider Electric, Coty, BNP Paribas.

Enterprise Architect & eCommerce SME

Inetum
Saint-Ouen
05.2007 - 09.2013
  • Solution Architect on global commerce projects using SAP Hybris and Salesforce ecosystem.
  • Led fit/gap analysis, catalogue design, and process modeling across complex multi-entity programs.
  • Delivered blueprint and integration design for CRM, PIM, CPQ, and order orchestration platforms.

Formation

Making Leaders Certificate - Leadership

EMLyon Business School
Paris

National Diploma in Computer Engineering -

ENI Sfax
Sfax - Tunisia

Compétences

  • Global Digital Transformation Strategy
  • Enterprise Architecture & IT Governance
  • CRM & Marketing Technology Platforms (Salesforce, etc)
  • B2B & B2C Commerce Solutions (SAP Hybris, etc)
  • Sales Enablement / CPQ / Lead-to-Cash
  • Digital Roadmaps & Innovation Management
  • Cross-functional Team Leadership (Tech & Business)
  • Multi-country Rollouts / Digital Factories
  • Stakeholder Management (CIO, CMO, CSO)

Informations complémentaires

Fluent in English, French, and Arabic

Langues

Anglais
Courant
Français
Bilingue
Arabe
Langue maternelle

Chronologie

Principal Enterprise Architect, Solutioning CoE

Capgemini
01.2022 - Actuel

Senior Manager, Technology Strategy

EY
01.2020 - 01.2022

Accenture Strategy – Manager / Enterprise Architec

Accenture
01.2018 - 01.2020

Accenture Song – Delivery Practice Lead, Digita

Accenture
09.2013 - 01.2018

Enterprise Architect & eCommerce SME

Inetum
05.2007 - 09.2013

Making Leaders Certificate - Leadership

EMLyon Business School

National Diploma in Computer Engineering -

ENI Sfax

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Marouene GuesmiGlobal Digital Technology Leader