Marion Mantovani
Zürich
Summary
Expert in Digital and Performance Marketing with a proven record of exceeding marketing objectives by developing high-performing teams. I have extensive experience in developing strategies, driving consistent growth, and increasing business impact.
Overview
7
7
years of professional experience
Work History
Global Digital Marketing Team Leader
Thermofisher Scientific
09.2022 - Current
- Develop and implement an omni-channel strategy in +18 countries.
- Boost brand visibility by developing and implementing targeted digital marketing campaigns reaching over 15M visitors per year on our sites.
- Work cross-functionally with regional, product, and content teams.
- Develop data-driven strategies by analyzing key KPIs and bringing impactful regional growth. Increased conversion rate by +57%.
- Establish clear KPIs for team members, monitoring progress regularly to ensure optimal budget allocation and goal alignment.
- Optimize website performance with SEO best practices and increased organic traffic resulting in all-time high SEO results with +3M organic visitors in 2023.
- Lead Power Hour sessions with stakeholders across the division.
- Own Digital Budget: $5M per year.
- Lead a team of four experts.
Global Digital Advertising Specialist
Thermofisher Scientific
04.2021 - 08.2022
- Launched 7 new advertising accounts within 4 months.
- Utilize advertising best practices to deliver efficient campaigns in +18 countries.
- Perform ongoing campaign optimization and expansion. Remapped +30'000 ads and +21'000 keywords across countries to better match search intent.
- Reduced Cost Per Aware Visitors from $2 to $0.77.
- Participate in various digital campaigns and internal project deployments.
- Build web analytics reports and data visualizations.
- Provide digital mentorship to internal stakeholders across divisions.
- Won the 2022 Rising Star Award of the division.
Digital Marketing Project Manager
Hockerty
01.2020 - 03.2021
- Develop, monitor and implement SEM, SEO and Social Ads strategies.
- Create, analyze and optimize PPC campaigns: shopping, search, remarketing, social ads, YouTube, BING, etc. in 15+ countries (de, fr, ch, us, uk, it, etc.).
- Conduct A/B testing experiments, Planning, budgeting, monitoring and optimization of CPA and ROI.
- Collaborate cross-functionally with all teams.
- Present weekly + monthly performance reports to set goals.
- Advertising Budget: $2M per year.
- +43% sales in Italy and +15% Global ROI for SEM and Social ads.
Digital Marketing Project Manager
AEP Digital (Digital Agency)
07.2018 - 12.2019
- Creating and delivering successful & cost-effective international advertising campaigns. Managed +20 advertising accounts.
- Conducting competitor analysis on websites, keywords, and strategy to improve KPIs and ROI.
- Executing tests, analyzing data, and identifying trends and insights.
- Deliver digital training sessions to a diverse clientele of C-level executives.
E-Commerce & Digital Project Manager
C. Concept (Digital Agency)
01.2017 - 06.2018
- Account Management: wrote sales proposals, organized client meetings and contributed to all stages of the sales process. Managed +100 clients.
- Conduct competitor analysis to seek new opportunities for clients.
- Project management for website creation and improvement. Coordinated iterative development efforts based on feedback and production planning.
- Create online marketing campaigns to drive growth: organic social media, google ads, emailing, amazon ads, conduct analysis and follow-up.
- Analyse customer patterns to detect priorities for future enhancements for our clients.
Education
Master Degree - Marketing And Management
IAE University
Nancy, France2016
Bachelor's Degree - Business And Administration
Vaasa University
Vaasa, Finland2014
High School Diploma -
La Miséricorde High School
Metz, France2011
Skills
- Omni-Channel Digital Strategy
- Marketing Team Leadership
- Digital Customer Engagement
- Analytics and Data Interpretation
- Decision-Making & Delegating
Expertise Tools
Google ads, Bing ads, Youtube, Meta/Facebook, Instagram, LinkedIn, Programmatic, Display & Native Ads, A/B Testing, Google Analytics, Adobe Analytics, Google Data Studio, ROI, On-page & Off-page SEO, Backlinking, Search Console, SEMrush, AHRef, Moz, Keyword Planner, Screaming Frog, Excel, Word, PowerPoint, Outlook, Teams
Languages
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
German
Intermediate (B1)
Hobbies and Interests
Hiking, Travelling, Micro-influencer:instagram @youloveswitzerland
Timeline
Global Digital Marketing Team Leader
Thermofisher Scientific
09.2022 - Current
Global Digital Advertising Specialist
Thermofisher Scientific
04.2021 - 08.2022
Digital Marketing Project Manager
Hockerty
01.2020 - 03.2021
Digital Marketing Project Manager
AEP Digital (Digital Agency)
07.2018 - 12.2019
E-Commerce & Digital Project Manager
C. Concept (Digital Agency)
01.2017 - 06.2018
Master Degree - Marketing And Management
IAE University
Bachelor's Degree - Business And Administration
Vaasa University
High School Diploma -
La Miséricorde High School
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