Summary
Overview
Work History
Education
Skills
LANGUAGES
References
Hobbies & Interests
Timeline
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Marina Sena

Marina Sena

Lyon

Summary

Project management professional with track record of delivering high-impact projects in diverse environments. With a vast experience with SEO/GEO, adept at driving project timelines and ensuring quality outcomes through strategic planning and execution. Highly collaborative, adaptable, and committed to team success and client satisfaction.

Overview

7
7
years of professional experience

Work History

Project Manager & SEO/GEO Specialist

Mijnlabtest
10.2024 - Current
  • Developed SEO/GEO strategies for the French market.
  • Produced SEO/GEO optimized content.
  • Enhanced website authority: through technical and content SEO
  • Led cross-functional teams to deliver projects on time and within budget.
  • Defined KPIs for performance and risk & change management
  • Developed project plans, schedules, and resource allocation strategies.
  • Process & Continuous Improvement: Standardize workflows and improve efficiency with project management tools (Jira, Asana, Notion, etc.).

E-Commerce Manager

Mysheepi
01.2024 - 09.2024
  • Developed and executed comprehensive digital marketing strategies for eCommerce platforms.
  • Analyzed website traffic and conversion metrics to optimize user experience and sales performance.
  • Executed affiliate marketing strategies & Negotiated affiliate revenue models
  • Led e-commerce projects on: Shopify and Magento.
  • Implemented email marketing campaigns, improving customer retention through personalized content delivery.
  • Utilized SEO best practices to increase organic search rankings, driving higher traffic volumes to online stores.

Digital Marketing Team Leader

Airi Media
07.2021 - 06.2024
  • Produced and managed SEO-optimized content on WordPress, Webflow, GoDaddy, Wix and others.
  • Developed and implemented monthly content calendars to enhance organic search visibility.
  • Conducted comprehensive keyword research to optimize website content and improve rankings.
  • Analyzed performance metrics using Google Analytics to refine SEO tactics and increase traffic.
  • Collaborated with cross-functional teams to align marketing efforts with SEO goals.
  • Led international teams across Brazil, Portugal, France, Mexico, Spain, and the Netherlands, managing a group of 10+ writers.
  • Managed on-page and off-page optimization techniques, improving backlink profiles effectively.
  • Led training sessions for junior staff on SEO best practices and tools utilization.

Procure-to-Pay (P2P) Specialist

Vodafone
07.2018 - 05.2021
  • Managed and navigate objects in SAP like buildings, rental units and contracts for real estate contract and property management.
  • Managed SAP operations such as : MIRO, MR8M, F-53, F110, RE80, RE60, etc.
  • Processed and reconciled high-volume payment transactions ensuring accuracy and compliance.
  • Implemented payment tracking systems to improve transaction visibility and reporting efficiency.
  • Collaborated with cross-functional teams to resolve discrepancies in payment processing workflows.

Education

Master of Arts - Business Management

Católica Porto Business School
Porto
07.2022

Bachelor of Arts - International Relations

Corvinus University of Budapest
Budapest
07.2019

Exchange Program - Marketing And Management

ESSCA Ecole Supérieure
Budapest
06.2017

Bachelor of Arts - International Relations

Pontifical Catholic University of Minas Gerais
Belo Horizonte
12.2016

Skills

  • Google Looker Studio, Analytics, Search Console, Ads
  • SeRanking, SEMrush, Ahrefs, Majestic, Clear Scope
  • Figma, Canva, Acrobat Pro
  • Notion, Asana, Trello
  • SAP
  • Manage PPC campaings
  • Project planning
  • Risk management
  • Client relations
  • Project tracking
  • Team collaboration
  • Budget control

LANGUAGES

Portuguese: Native Speaker
English: Fluent (C2)
Spanish: Fluent (C2)
French: Professional (C1)

References

  • Marika, Chief of Operations, +33 7 85 60 63 16, Mijnlabtest
  • Mikalai, Maksimchuk, Project Manager, linkedin.com/in/mikalai-maksimchuk, Mysheepi
  • Karen, HR, ‪+55 11 97612‑7807‬, Airi Media

Hobbies & Interests

  • Travelling
  • Dog teaching
  • Plant care
  • CrossFit

Timeline

Project Manager & SEO/GEO Specialist

Mijnlabtest
10.2024 - Current

E-Commerce Manager

Mysheepi
01.2024 - 09.2024

Digital Marketing Team Leader

Airi Media
07.2021 - 06.2024

Procure-to-Pay (P2P) Specialist

Vodafone
07.2018 - 05.2021

Master of Arts - Business Management

Católica Porto Business School

Bachelor of Arts - International Relations

Corvinus University of Budapest

Exchange Program - Marketing And Management

ESSCA Ecole Supérieure

Bachelor of Arts - International Relations

Pontifical Catholic University of Minas Gerais

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Marina Sena