Marie Claire Tiñana
Clermont-Ferrqand
Summary
Experienced digital marketer with a proven 6-year track record in the outsourcing/offshoring industry. Specializing in Google Ads, possessing strong skills in business planning, search engine marketing (SEM), and Google Ads. Expertise lies in managing all aspects of Google Ads campaigns, from creating and optimizing ad campaigns to enhancing paid search landing pages. Adept at analyzing and optimizing campaigns to maximize return on investment. Currently undergoing a master's program to enhance knowledge of international e-commerce in digital marketing. Welcome to my profile!
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Search Specialist
Beauty Industry Group
06.2024 - Current
- Collected and analyzed data to improve strategies.
- Developed and implemented techniques for increasing sales thru paid search
- Managed paid search campaigns using Google ads and Microsoft ads platforms.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Managed search engine marketing budgets and tracked campaign performance.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Jr PPC Specialist
Ring Ring Marketing
01.2023 - Current
- Conduct keyword research to identify relevant search terms for client campaigns
- Develop and build PPC campaigns on advertising platforms like Google Ads and Microsoft Advertising
- Writing compelling ad copy that entices users to click
- Choosing and optimizing landing pages for each campaign to ensure a smooth user experience
- Monitoring campaign performance through key metrics like clicks, impressions, conversions, and cost-per-acquisition (CPA)
- Data Analysis and Reporting: Regularly analyze campaign data to identify areas for improvement
- Generating reports that showcase campaign performance and ROI (Return on Investment)
- Presenting data insights and recommendations to senior team members and potential clients
- Learning and Development: Stay up-to-date on the latest PPC trends and best practices
- Participating in training programs offered by the company or industry resources
- Assisting senior PPC specialists with more complex campaign tasks.
Google Ads Specialist - E commerce
Xurge Digital Media
06.2023 - 01.2024
- Campaign Creation and Optimization: Develop and execute Google Ads campaigns tailored to the specific goals and products of e-commerce clients
- This includes setting up keywords, ad groups, and targeting options to reach the right audience
- Bid Management: Strategically manage bids to ensure maximum ROI while maintaining a healthy budget
- Use tools and techniques to optimize bidding for different campaign types (e.g., search, display, shopping)
- Keyword Research: Conduct thorough keyword research to identify relevant terms and phrases that potential customers are using to search for products
- Ad Copywriting: Create compelling ad copy that effectively communicates the value proposition of the products and encourages clicks
- Performance Analysis and Reporting: Track campaign performance metrics (e.g., clicks, impressions, conversions, cost per acquisition) to measure success and identify areas for improvement
- Provide regular reports to clients
- Conversion Tracking: Implement conversion tracking to measure the effectiveness of campaigns in driving sales and other desired actions
- A/B Testing: Experiment with different ad variations and landing pages to optimize performance and maximize results
- Stay Updated: Keep up-to-date with the latest Google Ads features, best practices, and industry trends to ensure campaigns remain effective.
Google Ads Specialist
Growth Rocket
05.2022 - 01.2023
- Campaign Management: Developing & implementing Google Ads strategies aligned with client goals and budget
- Manage & optimize Google Ads budgets across multiple clients
- Building and managing various campaigns: Search Network campaigns targeting relevant keywords & user search intent
- Display Network campaigns reaching users across various websites
- Video Ads campaigns promoting video content to targeted audiences
- Performance Max campaigns leveraging Google's automation for broad reach & conversions
- Discovery Ads showcasing visually compelling content to users on various Google properties
- Smart Campaigns simplifying campaign creation for local businesses
- Local Store Visit campaigns driving foot traffic to physical locations
- Conducting in-depth keyword research to identify high-performing search terms
- Managing campaign settings like budgets, bidding strategies, ad extensions, & location targeting
- Monitoring campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition) and making data-driven optimizations
- Landing Page Optimization: Collaborating with web teams to optimize landing pages for conversions
- Script & manage Google Ads conversion tracking for different campaign goals
- Integrating conversion tracking to measure campaign effectiveness
- Data Analysis & Reporting: Regularly analyzing campaign data to identify areas for improvement
- Generating insightful reports for clients, key performance indicators (KPIs), and return on investment (ROI)
- Presenting data insights & recommendations to clients & internal stakeholders
- Additional Responsibilities: Stay up-to-date on the latest Google Ads features and best practices
- Conducting competitor analysis to understand industry trends
- Managing client expectations & effectively communicating campaign performance
- Collaborating with other marketing team members (SEO, content marketing) for a holistic approach.
Marketing Campaign Manager
Personiv
02.2022 - 01.2023
- Campaign Strategy and Development: Collaborating with the marketing team to understand campaign goals and target audiences
- Developing comprehensive campaign strategies aligned with business objectives
- Conducting market research and competitor analysis to inform campaign direction
- Identifying and defining key performance indicators (KPIs) to measure campaign success
- Developing creative concepts and messaging for campaigns across various channels (online, offline, etc.)
- Campaign Monitoring and Optimization: Monitoring campaign performance metrics through analytics tools
- Analyzing data to identify areas for improvement and optimize campaigns for better results
- Conducting A/B testing to compare different campaign elements and identify the best-performing options
- Generating reports that communicate campaign performance.
Optimization Specialist
Personiv
06.2018 - 05.2022
- Managing campaign optimization for Google ads and Bing ads
- Conducting keyword research
- Checking the tracking of landing pages.
Education
Bachelor of Science - MSc. in International Commerce & Digital Marketing
ESC School Of Business
Clermont-Ferrand, France08.2025
Digital Marketing - undefined
Refocus
12.2022
Bachelor of Business Administration - BBA - Marketing/Marketing Management, General
Pamantasan ng Cabuyao
01.2018
Skills
- Microsoft ads
- Google Sheets
- Mondaycom
- Keyword Research
- Bid management
- Budget Allocation
- Performance Analysis
- Competitor Analysis
- Data Analytics
- Campaign Development
- Google Analytics
Certification
- SEO: Optimize Your Social Media Profiles
- Google Analytics Individual Qualification
- International SEO
- SEO: Videos
- Google Ads Display Certification
Personal Information
Title: PPC Specialist
Languages
English
Upper intermediate (B2)
Software
Wordpress
Shopify
Timeline
Paid Search Specialist
Beauty Industry Group
06.2024 - Current
Google Ads Specialist - E commerce
Xurge Digital Media
06.2023 - 01.2024
Jr PPC Specialist
Ring Ring Marketing
01.2023 - Current
Google Ads Specialist
Growth Rocket
05.2022 - 01.2023
Marketing Campaign Manager
Personiv
02.2022 - 01.2023
Optimization Specialist
Personiv
06.2018 - 05.2022
Bachelor of Science - MSc. in International Commerce & Digital Marketing
ESC School Of Business
Digital Marketing - undefined
Refocus
Bachelor of Business Administration - BBA - Marketing/Marketing Management, General
Pamantasan ng Cabuyao
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