Marie-Noelle CURIE
Senior Manager Strategic Project
Paris
Summary
Accomplished in leading digital transformation and stakeholder engagement at Accor, I drove a 30% increase in digital product traffic through strategic project management and customer relationship excellence. Expert in data-driven decision-making and collaborative initiatives, I excel in aligning business strategies to enhance customer success and operational efficiency.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Senior Manager Strategic Project
Accor
10.2023 - Current
- · Led strategic customer-centric transformation projects, aligned with Accor's global digital transformation strategy to create a new digital department in the B2B Sales Hub, focused on selling digital product service lines. These initiatives optimized the customer experience and drove business value, resulting in a 30% increase in digital product traffic and a 20% rise in product subscriptions.
- · Automated the customer lead journey, integrating business rules and streamlining workflows across sales, marketing, and operations departments. This improved cross-functional collaboration and increased process efficiency by 40%, resulting in smoother operations across departments.
- · Developed and implemented new functionalities to track customer success metrics for hotels, monitor revenue growth, and measure ROI. This ensured that business outcomes aligned with key strategic objectives, reducing operational costs by €500K.
- · Led transformation across the customer lifecycle, enhancing product proposition services by aligning them with evolving customer needs and business goals. Focused on optimizing the entire customer journey, from lead generation to post-sales, ensuring seamless adoption of new digital services.
- · Collaborated with the Digital Business Factory and conducted a marketing swipe to identify the best data tools for system optimization. Analyzed more than 4 systems to implement the most effective solution for tracking customer engagement and optimizing lead generation processes.
- · Fostered strong client engagement through regular feedback loops, incorporating customer input into product development cycles and adapting strategies to better meet customer needs and business objectives.
- · Orchestrated stakeholder engagement across national and global departments, ensuring alignment with client business priorities. This led to improved strategic decision-making and a 30% reduction in time-to-market for key projects.
- · Engaged and embraced key stakeholders throughout the project lifecycle, ensuring that all strategic decisions were adapted based on their feedback and input. This collaborative approach led to more informed decision-making and increased buy-in from all departments involved.
- · Identified business risks and opportunities, leveraging data-driven insights to develop mitigation strategies that enhanced project success. This ensured long-term customer satisfaction and sustained business impact for hotels.
- · Collaborated with marketing and sales teams to refine the unique selling proposition (USP) of services and develop client-focused storytelling strategies. This resulted in a 20% improvement in customer retention and satisfaction by aligning services with client needs and long-term customer value by engaging and embarking stakeholders throughout the entire process to ensure their alignment with the transformation goals.
Contract Manager/Business Developer Manager
Hotelbeds Group
03.2023 - 09.2023
- Managed production, engagement, and profitability for a portfolio of over 400 hotels in Paris, driving strategic growth initiatives to optimize both hotel operations and customer engagement. Achieved a 40% increase in production in 2023 compared to 2022.
- · Responsible for signing key strategic deals, focusing on high-value partnerships that enhanced the hotel’s service offerings and increased overall profitability. Successfully signed 2 strategic partnerships within 2 months and closed 20 regular deals.
- · Consulted with hotel leadership on various technology and pricing strategies, helping hotels adopt innovative solutions to streamline operations, optimize revenue management, and improve customer satisfaction. This resulted in a 30% increase in business opportunities.
- · Developed tailored business strategies to maximize hotel profitability and drive revenue growth, ensuring the successful implementation of digital tools and pricing models aligned with industry trends. Boosted hotel ROI by 3%across the portfolio by aligning offers with client needs.
- · Engaged with key stakeholders across different departments to align business objectives with customer needs, ensuring that all initiatives were focused on delivering value to both hotels and guests.
- · Leveraged data-driven insights to support hotels in making informed decisions regarding pricing, tech investments, and market positioning, resulting in increased operational efficiency and revenue growth.
Yield Manager
Hotelbeds Group
02.2022 - 03.2023
- Responsible for the successful implementation of more than 3 strategic partnerships, leveraging data analytics to drive pricing strategies and maintain a competitive edge in the market. Generated over €5 million in revenue through these partnerships.
- Developed and executed pricing strategies based on market data, client purchasing behavior, and competitor analysis, ensuring that hotels maintained an optimal balance between occupancy and revenue. This approach resulted in a 15% increase in overall profitability across partner hotels.
- Monitored the performance of strategic deals post-implementation, tracking key performance indicators (KPIs) such as revenue per available room (RevPAR) and gross operating profit (GOP) to ensure the long-term success and profitability of the partnerships.
- Optimized yield management practices by introducing data-driven models that improved forecasting accuracy and pricing decisions, contributing to increased revenue growth and operational efficiency.
Business Analyst
KTS FRANCE
07.2017 - 01.2022
- Managed strategic projects, including new brand launches and digital transformation initiatives, with a focus on implementing advanced technologies to enhance operational efficiency and client outcomes. Increased direct revenue by 30% in 2021 vs. 2019 by deploying digital tools and automated systems that enabled better decision-making and performance tracking for clients.
- Improved supplier and sales channel performance, utilizing data-driven technology solutions to optimize ROI and integrate systems across platforms for improved collaboration and performance.Boosted sales team efficiency by 7% through the integration of data-driven technology that enhanced lead tracking, customer engagement, and internal processes.
- Leveraged client-centric technology solutions to automate processes, streamline operations, and optimize sales team performance, enhancing service delivery and overall client satisfaction.Reduced costs by €60K by introducing technology-driven operational optimizations, leading to improved process efficiency and reduced manual workload.
Assistant General Manager
Compass Group
07.2016 - 02.2017
- Managed and optimized a €43M staff budget for the central kitchen unit, ensuring efficient resource allocation and cost control to support business objectives. Optimized staff ratio by 4% through effective budgeting and workforce planning.
- Monitored performance by conducting regular business reviews to control sector budgets and ensure alignment with financial goals. Improved logistics by 6%, enhancing operational efficiency through continuous performance monitoring and adjustment.
- Led Lean project implementations aimed at improving operational efficiency and reducing waste in the central kitchen unit. Achieved cost savings and streamlined operations by applying Lean principles to optimize workflows and processes.
Education
Executive Certificate - Machine Learning & AI
Imperial College Business School
London 03.2024 - Current
Executive Certificate - Business Analytics
Imperial College Business School
London 03.2023 - 08.2023
Master of Business - Hospitality Administration And Management
Ecole Internationale De Savignac
Savignac-les-Eglises, France 09.2015 - 06.2017
Skills
- Customer Relationship Management (CRM)
- Data-Driven Decision Making
- Digital Transformation
- Stakeholder Engagement & Collaboration
- Project Management
- Strategic Account Management
- Consultative Selling
- Customer Success Leadership
- Change Management
- ROI Tracking & Performance Optimization
- Technical Problem-Solving
- Business Strategy Alignment
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Timeline
Executive Certificate - Machine Learning & AI
Imperial College Business School
03.2024 - Current
Senior Manager Strategic Project
Accor
10.2023 - Current
Contract Manager/Business Developer Manager
Hotelbeds Group
03.2023 - 09.2023
Executive Certificate - Business Analytics
Imperial College Business School
03.2023 - 08.2023
Yield Manager
Hotelbeds Group
02.2022 - 03.2023
Business Analyst
KTS FRANCE
07.2017 - 01.2022
Assistant General Manager
Compass Group
07.2016 - 02.2017
Master of Business - Hospitality Administration And Management
Ecole Internationale De Savignac
09.2015 - 06.2017
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