Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Timeline
Generic
Marie-Joëlle Tshameni

Marie-Joëlle Tshameni

Summary

Experienced marketer who thrives on driving global expansion through innovative marketing strategies and dynamic multichannel campaigns. My ambition is fueled by the desire to acquire enriching international exposure while proactively fostering growth for values-aligned businesses.

Overview

5
5
years of professional experience

Work History

Marketing project coordinator

TotalEnergies
06.2022 - 01.2024
  • Occupation with a two-fold responsibility across two unique brands and market segments.
  • Monitoring of the business market strategy (product launches, range optimization, target market needs, new opportunities)
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns (launch of B2B and B2B2C marketing projects).
  • Management of the creation of marketing content for subsidiaries around the world (international webinars, marketing support, communication kit, etc.).
  • Planned and executed internal and external marketing events (international events: 24H of Le Mans, Goodwood festival)
  • Implementation and management of an internal incentive contest for subsidiaries worldwide.
  • Strategic marketing management (RTB, marketing objectives, brand revitalization)


Assistant Europe Product Manager

MAPA SPONTEX
09.2020 - 09.2021
  • Monitoring of innovation projects (in relation with R&D, factories and purchasing)
  • Development of packaging and product visuals, competitive intelligence, benchmarks and consumer studies,
  • Managed cross-functional teams to commercialize new products and drive improvements.
  • Developed creative briefs for new products and marketing tactics in collaboration with package design team, consumer marketing and outside agencies.
  • Supported identification of big category innovation from concept to consumer.
  • Analysis of European sales performance (Sell out, Distributor and consumer panels, P&L)
  • Analyzed consumer and sales data to develop strategic insights and make clear and compelling recommendations for overall business growth.

Assistant Product Marketing Manager

EUROPCAR France
02.2019 - 07.2019
  • Management of marketing campaigns (social media)
  • Digital marketing (web page management, newsletter and social networks)
  • Setting up and running a challenge for sales staff, Market research
  • Benchmarking and activity reporting (weekly and monthly)
  • Improved website visibility through development and implementation of SEO strategies
  • Developed and deployed content marketing strategies to improve organic search traffic
  • Collaboration with mobility startups to expand business and address future market needs (regular engagement with startups, defining requirements, strategic alignment, and deployment strategies)

Key Account Sales Assistant

SKF FRANCE
09.2015 - 09.2017
  • Commercial offers & orders: analysis of customer background, product knowledge, drafting and follow-up, contact with foreign suppliers
  • Setting up a backup process for the whole department
  • Built and maintained strong client relationships to drive business growth.
  • Define of sales forecasts to target monthly, daily and yearly objectives.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.

Education

Master of Science - Specialized in Marketing Research And Decisions

NEOMA Business School
2021

BBA - International Business Management

ESSEC Business School
Paris
2020

DEC-T (University Diploma) - Marketing Techniques

IUT of Rambouillet
Paris
2018

Skills

  • Product development
  • Development of packaging and product visuals
  • Innovation brainstorming
  • Concept testing
  • Quantitative and qualitative studies
  • Market research
  • Benchmarks
  • Marketing briefs
  • Ideation strategy
  • Website management
  • Newsletter
  • Acquisition campaigns (social networks)
  • Content marketing
  • Data analysis
  • Reporting
  • Sell out analysis
  • Office 365
  • IT tools (SFA, Trello, Mailchimp, AS/400 system)
  • Campaign Development
  • Strategic Planning

Languages

French
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Intermediate (B1)

Hobbies and Interests

  • Volleyball (10 years in competition)
  • Music (Guitar, piano)
  • Dancing (10 years)
  • Travel (Mexico, England, Portugal, Dubai, etc.)

Timeline

Marketing project coordinator

TotalEnergies
06.2022 - 01.2024

Assistant Europe Product Manager

MAPA SPONTEX
09.2020 - 09.2021

Assistant Product Marketing Manager

EUROPCAR France
02.2019 - 07.2019

Key Account Sales Assistant

SKF FRANCE
09.2015 - 09.2017

Master of Science - Specialized in Marketing Research And Decisions

NEOMA Business School

BBA - International Business Management

ESSEC Business School

DEC-T (University Diploma) - Marketing Techniques

IUT of Rambouillet

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Marie-Joëlle Tshameni