Marie Champelovier

In charge of developing Lactel business in 85 HMSM, TO 16M€ (3rd region / 40).

• Driving Lactel sales through assortment, promotions and shelf visibility.
• Generated additional sales opportunities with upselling and cross-selling techniques (in 2024 : 16 additional promotions, additional sales : 160k€).
• Increased sales revenue by targeting high-potential accounts : MS 33.8% (+0,6pts) vs France 21% (-0,4pts).
• Developed tailored solutions in response to customer needs (category review, data analysis, delivery optimization).

• Created from scratch reporting for weekly analysis and customer meeting during annual negotiations.
• Set up new collaboration tools with retailers.
• Optimized SEO and products content for retailers website (100+ products).
• Ensured the transition between two customer account teams.

• Weekly and monthly data analysis (Kantar, Nielsen IQ) for 3 retailers and eCommerce.
• Aided in establishing long-term partnerships with strategic B2B and B2C clients (AMC, UberEats, METRO).
• Provided support during annual negotiations and merchandising recommendations to the clients.
• Developed and implemented the media in-store plan for 3 retailers and eCommerce website during activation campaign such as FIFA World Cup, Christmas and Halloween 2022.

• Developed P&G sales for 3 retailers (TO : 6M€), implemented promotion plan (additional sales : 30k€).
• Created Field Sales documentation for promotion, innovation launches, presented the retailers to newcomers.
• Implemented scorecard for eCommerce performance.
• Data analysis : promotion follow-up, monthly analysis via Nielsen and Kantar.

• Monthly and weekly analysis of panel (Nielsen and Kantar) for market analysis and innovation launch follow-up.
• Operationally managed sales tools for the sales force (Haagen Dazs freezer, Yoplait fridge, etc.) and reduced non-return surcharges by 20%.
• Developed sales aids (assortment, innovation, POS...).