Maria Rita Punzi
Paris
Summary
Sales Management - Business Development – Project Management– Buying & Merchandising
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Sales Manager EMEA Wholesale & Franchises
Roger Vivier - Tod’s Group
Paris
06.2006 - Current
- Managing a portfolio of 1st-level customers as department stores and e-tailers, such as Harrods, Selfridges, MyTheresa, NaP, Breuninger, and Globus, franchises, and leading multibrands;
- Sales and development of partnerships (corners, pop-ups, special projects):
- Defining and negotiating annual and seasonal buying budgets, and associated budgets (VM, marketing projects, capex).
- Overseeing the setup of corners and shop-in-shop projects in department stores, and digital launches.
- Performing quantitative and qualitative sales analysis (sell-in & sell-out), internal and e-commerce purchases
- Developing and following up on commercial activities, evaluating product performance, and reporting
- Managing promotional events in partnership with clients (pop-ups, special windows, digital campaigns)
- Competitive analysis (products, ranges, positioning, pricing)
- Buying management for UAE franchises and fashion offer in concessions at Harrods & Selfridges
- Training & overseeing sales specialists for corners and personal shoppers (training, follow-up on figures, objectives)
- Product information and visual merchandising guidelines to clients
- Preparing (verifying collection plans and prices), presenting, and selling collections (4 collections/year)
- 2014 – 2018: Overseeing the corporate e-commerce site
Sales Manager
Mille Miglia – Showroom & Distribution
Paris
10.2001 - 06.2006
- Launched and managed established luxury brands in Italy seeking expansion into France and Europe (Woolrich, Unico Collezione, Pirelli Shoes, Vintage 55, La Martina, Add Down, Refrigiwear, Palatino):
- Launch plans: designing and implementing direct marketing operations (trade shows, mailings, events)
- Defining client files and prospecting by zones and positioning
- Presenting collections and sales in the showroom
- Sales administration and managing sales figures
- Training and product information to the sales team
- Managing customers relations, among which Galeries Lafayette, Printemps, Christian Dior, Berluti)
- Quantitative and qualitative sales analysis
- Coordinating press office activities and communications actions
Account Manager
Design Planet – Communication Consulting Agency
Paris
09.2000 - 08.2001
- Assigned to the tourism department (Italian Tourism Office, Interhome, Maersk Air, Tahiti Tourism): market & media analysis, creating and developing professional newsletters, launching services, organizing events
Account Manager
Trancu & Associates
Milan
05.2000 - 08.2000
- Assigned to the 'tourism & lifestyle' department (City of Lisbon, British Midland/Lufthansa, Singapore Tourism): product launch campaigns, creating contact databases, organizing events, liaising with distributors and press
Junior Account
Clifford Public Relations
New York
09.1999 - 01.2000
- Department: 'Tourism & Lifestyle' (fashion, perfumery, tourism): product launch campaigns, 'consumer newsletter' editing, promotion plans for e-commerce companies in the luxury sector
Internship
French Delegation of ENIT (Italian Tourism Office)
Paris
04.1998 - 07.1998
- Competitive intelligence, media monitoring, event organization
Education
Master's Degree - Communication & Marketing
University of Siena
Siena - Italy07-1999
Skills
- Windows and Mac environments (Word, Excel, Power Point, File Maker Pro, Buyers, BW – SAP reports, BIR)
- Rapport and relationship building
- Brand-building strategies
- Business growth and retention
- Contract negotiation expertise
- Business development
Languages
- Italian, Native
- French, Fluent
- English, Fluent (TOEIC 950/990)
Personal Information
- Date of Birth: 04/25/74
- Nationality: Italian
Personalactivities
Collaboration with French magazines and writing articles for Italian newspapers on fashion, tourism & lifestyle topics.
Languages
Italian
First Language
French
Advanced (C1)
C1
English
Advanced (C1)
C1
Certification
- TOEIC 950/990, 2019
Timeline
Senior Sales Manager EMEA Wholesale & Franchises
Roger Vivier - Tod’s Group
06.2006 - Current
Sales Manager
Mille Miglia – Showroom & Distribution
10.2001 - 06.2006
Account Manager
Design Planet – Communication Consulting Agency
09.2000 - 08.2001
Account Manager
Trancu & Associates
05.2000 - 08.2000
Junior Account
Clifford Public Relations
09.1999 - 01.2000
Internship
French Delegation of ENIT (Italian Tourism Office)
04.1998 - 07.1998
Master's Degree - Communication & Marketing
University of Siena
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