MARIANNE RAGEOT

Company Overview: Brevo is the leading customer relationship management (CRM) suite designed to efficiently build meaningful customer relationships at scale in a fast changing digital world.

• Lead external and internal communication strategy for France, Germany and United States.
• Led cross-functional teams to execute impactful PR and social media initiatives.
• Managed crisis communications, mitigating potential damage to company reputation.
• Developed executive speeches and presentations, positioning company leaders as industry thought leaders.
• Collaborated with HR to enhance employee onboarding experience through effective communication materials.
• Created and managed social media campaigns to increase brand engagement.
• Managed budget allocation and resource utilization to maximize ROI.
• Evaluated campaign performance using data-driven insights to inform future strategies.
• Consolidated messaging guidelines, ensuring brand consistency across all channels and departments.
• Facilitated open dialogue between departments by organizing regular interdepartmental meetings, promoting better collaboration and information sharing among teams.

Company Overview: with nearly 300,000 sites using its software across the globe, PrestaShop is the leading open source ecommerce solution in Europe and Latin America.

• Led external communication strategy for France, Spain, Italy, Poland, Romania and Latin America
• Enhanced brand visibility by developing and implementing strategic communication plans.
• Developed executive speeches and presentations, positioning company leaders as industry thought leaders.
• Managed crisis communications, mitigating potential damage to company reputation.
• Evaluated campaign performance using data-driven insights to inform future strategies.
• Facilitated open dialogue between departments by organizing regular interdepartmental meetings, promoting better collaboration and information sharing among teams.
• Led cross-functional teams to execute impactful social media, events and and PR initiatives..
• Collaborated with HR to enhance employee onboarding experience through effective communication materials.
• Coordinated timely press releases announcing company news, achievements, or awards received by the organization.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Leveraged analytics tools to track campaign performance metrics for continuous improvement in communications strategy effectiveness.
• Mentored junior team members in communication best practices, fostering a culture of excellence within the department.

Company Overview: Havas is one of the largest communications groups in the world, with more than 23,000 employees in more than 100 countries.

• Press Relations, events and crisis management for GSK pharma, Upsa, MASCF, Parkeon, l'Alliance 7, Andros....
• Led teams of up to 12, supervising daily performance as well as training and improvement plans.
• Navigated complex regulatory environments successfully by ensuring compliance in all communication materials.
• Developed compelling press materials that generated significant media interest and coverage.
• Conducted comprehensive media analysis to inform data-driven decision-making for PR campaigns.
• Delivered persuasive presentations to clients and stakeholders, securing buy-in for proposed PR strategies and tactics.
• Managed budgets effectively, allocating resources strategically to maximize impact of PR initiatives.
• Spearheaded thought leadership initiatives, positioning clients as experts in their respective industries.
• Managed crisis communications effectively, mitigating potential damage to client reputations.
• Built strong relationships with influential media contacts, enhancing opportunities for positive exposure.
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Drafted speeches for company executives and advised on media talking points.

Meanings, Gulfstream, Kingcom, Capital Image, I&E Consultants.

• Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work while maintaining strong relationships with stakeholders.