Mariana Ochoa
Lyon
Summary
Creative Social Media Manager experienced in managing creative and social media programs. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. I enjoy working on what I am passionate about.
Overview
5
5
years of professional experience
Work History
Content - Social Media Supervisor
Weber Shandwick
11.2022 - 04.2024
- Developed editorial calendars to ensure consistent delivery of high-quality content across all channels.
- Monitored industry trends and competitor activity to inform strategic decisionmaking.
- Conducted regular audits of social media profiles to ensure consistency in branding elements across platforms.
- Strengthened customer relationships with timely and relevant social media interactions.
- Trained colleagues in best practices for social media management, improving overall team efficiency.
- Creation and development of newsletter with more than 16000 subscribers
Total growth of over 40 thousand followers on Facebook, Instagram and LinkedIn
Community Manager
Weber Shandwick
09.2021 - 11.2022
- Enhanced online community growth through consistent moderation and prompt response to user feedback.
- Increased brand engagement by developing and implementing creative social media content plans.
- Organized engaging online events such as live Q&A sessions, webinars, and contests to increase audience participation and interaction with the brand by 75%.
- Analyzed social media performance data, identifying trends and making adjustments to improve overall effectiveness.
- Built strong relationships with key stakeholders through active networking on relevant industry forums and groups, positioning the company as an expert in the field.
Copywriter
International House
02.2021 - 08.2021
- Boosted campaign performance by developing engaging and persuasive creatives for print, digital, and social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Increased brand awareness by 20% through the creation of compelling content for website landing pages, blog posts, and email newsletters.
Creative Content Manager
Trabajo en Digital
03.2019 - 01.2021
- Managed content distribution to online channels and social media platforms.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Approved, reviewed and edited content flowing to website.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
- Increased the audience by more than 80,000 followers on the company's social network: Facebook, Twitter, Instagram and LinkedIn
Education
Bachelor's Degree - Politics and Social Management
Universidad Autónoma Metropolitana
Xochimilco, México12.2019
Skills
- Strategy Development
- Analytics & Reporting
- Social Media Strategy
- Brand Awareness
- Visual storytelling
- Microsoft Office
- Excellent verbal and written communication skills
- Teamwork and Collaboration
- Positive Attitude
- Insight Detecting
- Results focused
- Artificial Intelligence Research
Accomplishments
- I received recognition as Weber Shandwick Mexico MVP in 2022 for the Exxon Mobil Mexico brand, defined by company leaders, colleagues and clients.
- Collaborated with team of Oracle Red Bull Racing in the development of Mobil Racing Mexico.
- Supervised team of 3 staff members.
Languages
- Spanish Native
- English C1 Advanced TOEFL
- Portuguese C1 Advanced CELPEBRAS
- French B1
Timeline
Content - Social Media Supervisor
Weber Shandwick
11.2022 - 04.2024
Community Manager
Weber Shandwick
09.2021 - 11.2022
Copywriter
International House
02.2021 - 08.2021
Creative Content Manager
Trabajo en Digital
03.2019 - 01.2021
Bachelor's Degree - Politics and Social Management
Universidad Autónoma Metropolitana
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