Profil professionnel
Vue d'ensemble
Expérience
Formation
Compétences
Software
Langues
Informations complémentaires
Certificats
Chronologie
Generic
Malek HOCINI

Malek HOCINI

Head of CRM application
Boulogne Billancourt

Profil professionnel

Expert and Leading the Microsoft D365CE & Power platform in a customer context and ecosystem.

I will try to commit my team meet the target we are assign on within an agile framework

Vue d'ensemble

22
22
years of professional experience
2000
2000
years of post-secondary education
1
1
Certification

Expérience

Head of Service delivery D365CE for Integrated Facility Management / IS&T

Sodexo
Issy-les-Moulineaux
01.2023 - Actuel

Sector : Facility management & Food / 22,7 Mds €

Budget : 8M €


  • Manage severals IT teams (50/60 persons) and providers
  • Point of contact for the top management & business owners
  • Pilot the partnership with Microsoft



  • D365CE is the back office of the "Wando" Mobile app and Portal
  • application used in 22 countries,
  • > 1500 users, > 60K contacts.
  • > 1 million requests,
  • Facility management is 30% of the global revenue

Product Owner D365 Field Service for Integrated Facility Management / IS&T

Freelance / Sodexo
02.2021 - 12.2022

Sector : Facility management / Food 22,7 Mds €

Budget 3M€


  • Optimise the value of the D365CE applications within Sodexo ecosystem (Customer Service & Field service)
  • Point of contact for all stakeholders (business, key users,..)
  • Manage an Build Offshore/ Nearshore team (40 persons)
  • Challenge editors, internal IT, providers
  • Support the Run Team in 3 regions (Noram, Emea, Apac)


Expert Project Owner Support D365 CE & Field Service customer specialised in Building / Public Works

Club Freelance / Spie Batignolles
11.2020 - 02.2021

Sector : Construction / Real estate 2,5 Mds €


  • Expertise on CRM topics, Microsoft D365 CE, Field Service, Power Platform
  • Organization of workshops and meetings, monitoring of tests and recipes
  • Challenge providers and key users

Founder of a mobile application "Zeboost", a smart product comparator

06.2020 - 01.2021

Sector : Digital Marketing


  • Writing of presentations and specifications
  • Search for partners
  • Recruitment of a technical team (IA, Machine learning, web developer)

Manager CRM and Digital / Expert & Functional Pre-Sales Architect

Hitachi Solutions
01.2017 - 03.2020

Sector : Software Engineering Company / 3,2 Mds €


  • Manage the French team CRM and Digital (20 persons)
  • Manage the Microsoft partnership on Retail and Field Service
  • Team go to market and R&D for retail activities in France


Project manager functional CRM

Prodware
01.2014 - 01.2017

Sector : Software Engineering Company / Turn Over 200M€


  • Project management (12 persons)
  • Analysis, writing of functional design document for CRM deployment
  • Pre sales activities
  • Number of projects: 7 / Customers: 25

CRM & Marketing Digital expert

Fitec / Novulys
01.2011 - 01.2014

Sector : Audit, consulting for Software engineering companies and final customers


  • Preparation of training materials & train (in partnership with Microsoft)
  • Prepare Workshops, write functional specifications
  • Implementation, configuration and customization of CRM Dynamics
  • UAT Acceptance and tests

Projects & Marketing Director

Europocket Media
11.2009 - 11.2011

Sector: Consulting, design & print


  • Project management on behalf of large groups and administrations
  • Working on different projects implementation steps: mobilization, frame, design, development, delivery, monitoring
  • Implementation of internal CRM, marketing strategies, preparation of annual marketing plans


Business manager

Europocket Media
12.2004 - 12.2008

Sector: Consulting, design & print


  • Negotiation and customer sales tracking and resellers in France, Belgium, Middle East
  • Sourcing in Europe (Sweden, Netherland, UK, Austria, Spain, ...)
  • Customers: Air France KLM, UGC, Canal+, PMU, JC Decaux, Mairie de Paris, Ministères, Conseil Régional d’IDF, etc.

Projects and Customer manager

Euromedia Sales&Marketing
10.2002 - 11.2004

Sector: Communication agency


  • Project management and management of design studio (5 people)
  • Collect customer needs, writing business proposals, technical and schedules
  • Sale of services, trading and commercial monitoring (UK, France), responses to tenders
  • Customers: Dexia, PSG, ADP, Eurostar, Comité Régional du Tourisme IDF, Laboratoire Allerbio, British Airways

Junior project manager

Winnipeg
09.2000 - 10.2002

Sector: Web Agency


  • Analysis, collection and formalization of customers and prospects needs, POC deliveries
  • Prospecting, customer service and writing business proposals and responses to tenders
  • Design and launch of a packaged service offering, study the competition, marketing intelligence


Formation

MBA - Marketing

Panthéon-Sorbonne Paris I
Paris

Master - Management Science

Panthéon-Sorbonne Paris I

Compétences

  • Head of delivery, Manager

  • Project Management

  • Agile Management

  • Consulting

  • Business development

  • Marketing & Digital

Software

Windows, Microsoft 365, Office 365, Microsoft D365 Online / Dynamics V° 2011/2013/2015 (Application / Configuration & Customisation), SharePoint (power user) / Teams  / Azure Devops / Ivanti / Triskell.

Langues

Français
Langue maternelle
English
Bilingue
Spanish
Notions

Informations complémentaires

Community Activities :

· "Study in the city" (founded in 1995) : General secretary,

o Challenge Winner-Young from the Regional Council of Ile-de-France.

o 1 employee

Hobbies:Athletics, Self-defence, Afro-Cuban percussion, reading, traveling.

Certificats

  • Professional Scrum Product Owner II, PSPO II Certification, 06/25
  • Conduire et piloter un projet innovant avec des méthodes agiles, 06/25


  • Certification MS Field Service, 01/18
  • Certifications Microsoft Dynamics CRM 2015 Application (MB2-704 at 929), 01/15
  • Certification Digital Marketing ClickDimensions (expert), 01/15
  • Certifications Microsoft Dynamics CRM 2013 Application et Customisation (MB2-700 et MB2-703 > 900), 01/14
  • Microsoft Certified Trainer on CRM Dynamics (chez IB Formation), 01/13
  • Certifications Microsoft Dynamics CRM Application et Customisation (MB2-868 et MB2-866), 07/11

Chronologie

Head of Service delivery D365CE for Integrated Facility Management / IS&T

Sodexo
01.2023 - Actuel

Product Owner D365 Field Service for Integrated Facility Management / IS&T

Freelance / Sodexo
02.2021 - 12.2022

Expert Project Owner Support D365 CE & Field Service customer specialised in Building / Public Works

Club Freelance / Spie Batignolles
11.2020 - 02.2021

Founder of a mobile application "Zeboost", a smart product comparator

06.2020 - 01.2021

Manager CRM and Digital / Expert & Functional Pre-Sales Architect

Hitachi Solutions
01.2017 - 03.2020

Project manager functional CRM

Prodware
01.2014 - 01.2017

CRM & Marketing Digital expert

Fitec / Novulys
01.2011 - 01.2014

Projects & Marketing Director

Europocket Media
11.2009 - 11.2011

Business manager

Europocket Media
12.2004 - 12.2008

Projects and Customer manager

Euromedia Sales&Marketing
10.2002 - 11.2004

Junior project manager

Winnipeg
09.2000 - 10.2002

Master - Management Science

Panthéon-Sorbonne Paris I

MBA - Marketing

Panthéon-Sorbonne Paris I
Malek HOCINIHead of CRM application