Summary
Work History
Education
Skills
Affiliations
Timeline
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MALAK LAHRACH

Talence,Gironde

Summary

Motivated Master’s student at KEDGE Business School with a focus on marketing, blending creativity with analytical skills to develop impactful campaigns. Adaptable and eager to learn, with a strong foundation in social media management and content creation to enhance brand visibility. Experienced in conducting market research and gathering insights to inform and refine marketing approaches.

Work History

Event Management Intern

Steinberger Hof
Dietzenbach, Germany
04.2024 - 06.2024
  • Created promotional videos, including wedding video with 10,000+ views on TikTok, showcased to clients.
  • Developed visual content for events, managed Instagram and TikTok, increasing visibility.
  • Organized event function sheets, coordinated over a dozen events with departments like reception and catering.

Commercial and Event Marketing Assistant

Marchica Lagoon Resort
Nador, Morocco
03.2024 - 06.2024
  • Analyzed and optimized the hotel’s online presence, enhancing SEO and engagement on social media.
  • Designed promotional visuals for events, seasonal offers, and hotel services.
  • Supported event coordination by liaising with multiple departments to ensure seamless operations.
  • Participated in revenue meetings to align marketing efforts with financial goals.

Business Management Intern

Biopharma
Rabat, Morocco
02.2024 - 03.2024
  • Assisted in daily administrative and commercial operations, developing organisational skills and commercial insight.

Education

Master’s Programme (Grande École) - Marketing

KEDGE Business School
Bordeaux, Gironde, France
09/2024 -

Bachelor of Business Administration - Business Administration, Entrepreneurship and Management

IUT of Tarbes
Tarbes, Hautes-Pyrénées, France
09/2021 - 06/2024

1st Year DUT GEII - Electrical Engineering and Industrial Computing

IUT of Tarbes
Tarbes, Hautes-Pyrénées, France
09/2020 - 06/2021

A-Levels (Baccalauréat) - Physical Sciences and Mathematics

Al Mamounia High School
Meknes, Morocco
09/2019 - 01/2020

Skills

Languages

  • French (Native)
  • English (Fluent, C1)
  • Arabic (Native)


Technical

  • Microsoft Excel (Data Analysis, Financial Modelling)
  • PowerPoint, Word, Canva for digital content creation
  • Google Forms, Jamovi for campaign tracking and data analysis


Marketing and Analytical Skills

  • Campaign management and performance optimisation through data-driven insights
  • Strong analytical abilities to enhance offer performance
  • Communication skills, Public Relations

Affiliations

  • Music and Performance: Singing, guitar
  • Sports: Horse riding, swimming, tennis
  • Travel and Cultural Exchange
  • Community Work and Volunteering

Timeline

Event Management Intern

Steinberger Hof
04.2024 - 06.2024

Commercial and Event Marketing Assistant

Marchica Lagoon Resort
03.2024 - 06.2024

Business Management Intern

Biopharma
02.2024 - 03.2024

Master’s Programme (Grande École) - Marketing

KEDGE Business School
09/2024 -

Bachelor of Business Administration - Business Administration, Entrepreneurship and Management

IUT of Tarbes
09/2021 - 06/2024

1st Year DUT GEII - Electrical Engineering and Industrial Computing

IUT of Tarbes
09/2020 - 06/2021

A-Levels (Baccalauréat) - Physical Sciences and Mathematics

Al Mamounia High School
09/2019 - 01/2020

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MALAK LAHRACH