Maggy Tsikolia
Paris
Summary
Dynamic Growth Manager with a proven track record at Shares, enhancing user acquisition and slashing CPA by 60%. Spearheaded affiliate programs in the UK and France, demonstrating exceptional project management and cross-functional collaboration.
Proven expertise in managing paid acquisition channels (Meta, TikTok, Snapchat, Reddit, Twitter, Google Ads, Apple Sears Ads), and building relationships with influential partners.
Adept at collaborating across departments to enhance product offerings and meet user expectations, ensuring comprehensive knowledge transfer within teams. Strong focus on data, performance analysis, and creative content strategies.
Overview
3
3
years of professional experience
Work History
Growth Manager
Shares
09.2022 - Current
- User Acquisition: Led efforts in paid advertising across platforms such as Meta, TikTok, Snapchat, Apple Search Ads focusing on ad spend and CPA optimization. Reduced CPA by 60%. Successfully managed large-scale campaigns (100k€ a month).
- Project Management: Built affiliate programs in the UK and France from scratch, managing legal, compliance, product, and third-party agency coordination. Resulted in the channel becoming the largest in terms of customer value.
- Initiated new features and improvements: Worked closely with Product, Data, Ops, Compliance, and Legal teams to ensure alignment and effective operations. Pushed through improvements like promo codes, affiliate flow changes, and additional financial assets.
- Performance Analysis: Briefed Data team to deliver significant metrics to analyze campaign performance and make data-driven decisions.
- Content Creation: Developed and tested various content strategies, including in-house brand team, agencies, UGC and partnerships. Identified best type of creatives for each funnel step.
E-commerce Marketing Intern
Diageo
12.2020 - 07.2021
- Increased leading brands (Johnnie Walker, Baileys, Lagavulin, >10 others) digital visibility from 20% to 100% across EE+MENA regions within 3 months.
- Initiated and increased listings by 30% for marketplaces and other types of digital stores across EE markets within 3 months.
- Managed visual content creation and adaptation for digital channels across 12+ EE markets along with Brand Marketing team.
- Collaborated with external and cross-functional teams: sales, brand marketing, creative, media, legal, supply (50+ stakeholders) to deliver seamless marketing campaign execution across multiple channels and communication touchpoints.
Education
Master of Science - International Marketing And Business Development
SKEMA
Lille06-2022
Master of Science - Corporate Finance
Plekhanov Russian University of Economic
Moscow06-2022
Bachelor of Science - Econometrics And Quantitative Economics
Plekhanov Russian University of Economics
Moscow06-2020
Skills
- Data Analysis & Reporting
- Influencer partnerships
- Affiliate marketing
- Budget Management
- B2C Mobile Paid Acquisition
- App Store Optimization (ASO)
- Multi-Platform Campaign Management
- Creative Optimization
- Cross-Functional Collaboration
Languages
English
Bilingual or Proficient (C2)
Georgian
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Growth Manager
Shares
09.2022 - Current
E-commerce Marketing Intern
Diageo
12.2020 - 07.2021
Master of Science - International Marketing And Business Development
SKEMA
Master of Science - Corporate Finance
Plekhanov Russian University of Economic
Bachelor of Science - Econometrics And Quantitative Economics
Plekhanov Russian University of Economics
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