Magdalena Kuczkowska

• Built from scratch the Customer Reference Department do deliver meaningful testimonials and proof points for marketing campaigns, investor relations and sales cycles with customer brands such as Intel, NVIDIA, Pratt &Whitney, Airbus, BMW, Sub-Zero, MARS and more.
• Manage the engagement with strategic and enterprise accounts while proposing creative ways to shift NO into Yes and win a strong testimonials.
• Work globally and cross-functionally especially with sales and engineering Team to understand Ansys software usages, benefits and define the right message for the right content.
• Educate and coach various Teams about reference creation and management best practices.
• Build strong relationship with customers' Head of Communications, Engineering management and C-suite throughout joint marketing activities.
• Support all strategic events such as CES, Paris Air Show, DAC, Mobile World Congress with testimonial assets and customer's engagements. In 2022 delivered more than 100 public testimonials while developing strong collaboration with Account Managers.

· Managed media relations program in Europe accordingly to corporate guidelines, covering Germany, France, Italy, UK, Spain, Benelux, Sweden.

· Worked closely with field marketing Team in EMEA as well as sales representative to increase customer cases in the media, support key marketing events with media relations activities.

· Managed the pan-European PR agency on daily basis to deliver 300+ piece of coverage per year. Coached and media trained key spokesperson from engineering, sales, product organization.

· Managed PR agencies in EMEA region, specifically in the UK, France, Germany, Italy.

· Executed the global corporate PR program in close collaboration with the US counterpart. Increased the media coverage in the region by 30%.

· Proactively positioned Axway's software capabilities in the media throughout newsjacking.

· Drafted Press Releases, media pitches, byline articles, media alerts.

· Worked with executive board to leverage rapid response opportunities & building a thought leadership program.

· Created strong customer stories for media, working closely with sales team.

· Reported on PR performance on quarter basis (coverage metrics, share of voice).

· Managed daily public relations activities for the following brands: PEKAES SA, Maersk Line, UPS, International Monetary Found.

· Positioned customer's leadership and expertise in the media while working directly with reporters and financial analysts. Drafted press releases, media pitches, corporate presentation.

· Conducted investor relations activities for companies listed on Warsaw Stock Exchange (corporate communication to media & analyst & investor community).

· Built company's culture & employee's engagements through internal communication.

· Coordinated Public Relations and media relations activities.

· Supported Corporate Social Responsibility Program

· Organized key events and coordinated activities such as media interviews, investors briefing, speaking engagements of C-suite and Subject Matter Experts.