Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ma Jiying

Ma Jiying

Summary

Work experience: in charge of e-commerce operations for many years, familiar with the online operation channels of the fashion industry; over 10 years of project management experience in apparel and accessories, master the management of the whole process of each category from design, development, procurement, product management, sales, and platform industry operations; understand the operational characteristics of many e-commerce platforms at domestic and overseas; strong market and data analysis skills, sensitive to market direction and user needs.

⚫ Competences: familiar with fashion trends in the European and American markets, accurately grasp domestic and overseas fashion trends; passionate about innovation and keen sense of business marketing; skilled at tapping into product selling points to create explosive products; strong data analysis skills, able to decipher the problems behind the data and put forward effective and dispersive solutions.

⚫ Resource Advantage: In-depth knowledge of China's production and sourcing bases; cooperative relationships with many mature production suppliers and apparel brands; familiarity with platform operation ideas, and a platform operation perspective and industry-wide vision.

⚫ Teamwork: excellent team leader and collaborator know people well ,has strong internal and external communication and coordination skills, good at thinking differently.

⚫ Personality/Quality: proactive, result-oriented, strong sense of responsibility, good at analysis, willing to share creative and able to take on high pressure.

Overview

16
16
years of professional experience

Work History

Senior Operations Manager (Grade: M3)

Shanghai Shizhuang Information Technology Co., Ltd
11.2020 - 08.2023
  • Merchandise planning: responsible for the operation of bags, watches, accessories and new category products in Dewu APP (the China top fashion community's E-commerce app); according to the direction of category business characteristics and market trend changes, formulate the industry year-round new product selection planning
  • Category data analysis & product optimization: Optimize the platform back-end operating system, iterate product functions, and improve the front-end visual experience of the app; sort out commercial category operation data issues, and regularly output in-station sales and product data; benchmark off-site market industry data, conduct category online product and merchant data analysis in order to optimize category operations
  • Performance: More than 50% improvement in the efficiency of back-office operations in the category
  • New category operation: incubate new projects and determine category targets; build new teams for wine, beverage and luxury car category operation; recruit merchants
  • Category marketing: responsible for the integrated marketing of the luxury business department; collaborate with international luxury brands to enhance the user penetration and industry awareness of Dewu; responsible for projects such as Hennessy and Dewu's co-branding campaign, Lincoln's new online debut campaign, Drink818 brand's online inaugural campaign.

Industry Operations Specialist & Manager (P7)

Alibaba Group
10.2019 - 10.2020
  • Product operation & management: responsible for AliExpress clothing and accessories industry operation; formulate industry operation plan according to the characteristics of users in overseas markets (Europe/North America) to improve the product operation efficiency
  • During the tenure, 30% increase in product pop-up rate of the category in charge
  • Merchant optimization: merchant BD and structure enhancement according to the industry characteristics of different origin categories; help high quality potential merchants to improve operational capability and sales performance; Gold merchant tiered growth of 25%
  • Event Marketing: Plan industry promotions to enhance KA merchants' participation and increase platform users' activity
  • Performance: 50% increase in category sales during category-specific promotions and Black Friday.

Merchandising Manager

Zhejiang Jolly Information Technology Co.Ltd.
10.2016 - 12.2018
  • Merchandise Selection and Planning: Responsible for merchandise planning for the Middle East and Central Asia markets; merchandise selection and supplier management; optimising supply chain resources to reduce costs and ensure platform sales requirements
  • Brand Management: Coordinate development planning and project management for European brands such as Fairtrap, CREAZIONI, URU, etc

Project Director

Guangzhou Huimei Fashion Group Co. Ltd.
04.2012 - 03.2016
  • Product design and development: responsible for product development, channel expansion and operation management (Amoeba Management Model); extend supply channels and establish product supply chain; formulate purchasing and marketing plans
  • Draw up operation and marketing plan: develop online product release plan and brand marketing strategy; launch explosive, main and idol products in a sharp fashion sense.

Senior Designer

Xinguang Holdings Group Co. Ltd.
11.2007 - 02.2010
  • Product Design: Responsible for product design for Middle Eastern, European and American consumers
  • Performance: Represented the company in many jewellery exhibitions in Hong Kong.

Education

MBA - Global Fashion &Luxury Studies

Sup De Luxe EDC Paris Business School
Paris
12.2024

Bachelor of Arts - Art and Design

Yanshan University
Qinhuangdao,China
07.2006

Skills

  • KPI Reporting
  • Strategic Planning
  • Technology Integration
  • Data Analysis
  • Marketing Strategies
  • Budget Administration
  • Operations Management
  • Business Planning

Languages

英语
Upper intermediate (B2)
中文
Bilingual or Proficient (C2)

Timeline

Senior Operations Manager (Grade: M3)

Shanghai Shizhuang Information Technology Co., Ltd
11.2020 - 08.2023

Industry Operations Specialist & Manager (P7)

Alibaba Group
10.2019 - 10.2020

Merchandising Manager

Zhejiang Jolly Information Technology Co.Ltd.
10.2016 - 12.2018

Project Director

Guangzhou Huimei Fashion Group Co. Ltd.
04.2012 - 03.2016

Senior Designer

Xinguang Holdings Group Co. Ltd.
11.2007 - 02.2010

MBA - Global Fashion &Luxury Studies

Sup De Luxe EDC Paris Business School

Bachelor of Arts - Art and Design

Yanshan University
Ma Jiying