Luke Seager

Artist & Partner Relations

• Built and managed strategic relationships with a global network of 40+ distribution partners and music retailers across Europe, North America, and Asia.
• Acted as key point of contact for external collaborators (brands, artists, content creators), overseeing all partnership stages from scouting to activation.
• Led artist relations strategy: onboarded influential DJs, structured promotional deals, and coordinated long-term collaborations with ambassadors.
• Coordinated international campaigns and collaborative projects with other brands in the music tech industry, including product placement and co-branded content (Phase Essential & Phase Pro campaigns).
• Collaborated with renowned DJs (e.g, A-trak, Craze, Cut Killer, Jazzy Jeff, Qbert, C2C, …) to co-create branding & video content (as well as premium support).
• Secured media coverage in top-tier music medias (e.g., BPM Music, Beatport, Serato) via targeted outreach.
• Initiated and led a partnership with AIAIAI, Technics, Decksaver, Serato, Reloop.
• creating a bundled educational offer with several DJ Schools in Europe, US & Canada.

Project & Campaign Management

• Orchestrated the planning and execution of global marketing campaigns tied to product launches, trade shows (NAMM, Rimini & Phase dedicated events), and key seasonal events.
• Led cross-functional coordination between product, content, and marketing teams to ensure smooth campaign rollout and post-launch analysis.
• Initiated a community-driven product launch campaign involving user-generated content and key tastemaker support.

Music Industry Marketing & Activation

• Developed and executed multi-channel B2B/B2C marketing strategies: new product announcements, retail promotions, press outreach, and influencer campaigns.
• Oversaw international brand presence at major music and tech events, including event logistics, communication strategy, and on-site coordination.
• Supported internal reporting on campaign KPIs and market performance to guide strategic decisions.

Key Skills:

Artist & Partner Relations (with artists, distributors, and brands), Project & Campaign Management, Music Industry Knowledge, Cross-functional Team Coordination, Brand & BtB Strategy, Media & Influencer Activation.

• Released several vinyl & digital EPs with independent electronic music labels (Tresydos, Beau Mot Plage, Chat Noir, System Error)
• Managed collaboration projects with these labels from production to release & promotion.
• Organized and promoted release events

• Supported Front-Office in the origination and execution of international trade finance transactions, including Letters of Credit, Standby LCs, and guarantees.
• Acted as liaison between Front, Middle, and Back Office teams to ensure proper execution, risk monitoring, and compliance alignment.
• Conducted profitability analysis, client risk reviews, internal reporting, and market research to support deal structuring and commercial pitches.
• Coordinated with Compliance, Legal, and Risk teams for KYC, credit files, and internal audit requests.
• Managed internal governance processes, including PSP controls, system updates, and authorization requests with HQ in Paris.
• Contributed to development of new trade finance solutions for U.S. corporate clients; conducted ad hoc analysis on regulatory and market trends.
• Participated in projects to enhance operational workflows and improve the U.S. Trade Finance service offering.

Skills: Trade Finance Products (L/Cs, Guarantees, SBLCs), Cross-border Transaction Management, KYC & Risk Controls, Client Servicing & Internal Coordination, Project Management & Process Improvement, Regulatory Awareness (OFAC, AML, etc.), Financial Analysis & Reporting

Tools: MS Excel, PowerPoint, internal banking systems.

• Supported Relationship Managers in monitoring commercial activity and trade finance client portfolios.
• Assisted in the preparation of marketing and communication initiatives to promote international trade solutions.
• Processed and analyzed commercial and profitability data to support strategic decision-making.
• Conducted market research to identify new opportunities and assess competitive positioning.

• Assisted in creating comprehensive business proposals for presentation to prospective clients and partners.