Lukas Vancura
Limoges
Summary
Dynamic Marketing Leader with 15 years of experience in Medical Technology, specializing in innovative solutions across the entire clinical care pathway, including medical imaging, AI-powered diagnostic and surgical planning tools, robotics execution, and data-driven digital platforms to advance patient care. Proven expertise in developing and executing high-impact marketing strategies, driving disruptive product innovations, and leading global go-to-market and sales initiatives. Results-oriented and collaborative, with a strong track record of leading cross-functional teams in international settings to exceed ambitious goals and deliver exceptional outcomes.
Overview
16
16
years of professional experience
Work History
VP of Marketing
Ganymed Robotics
05.2023 - Current
- Developed a strategic marketing plan for introducing the Total Knee Replacement Robotic Solution to the U.S. market.
- Created business models tailored to market needs, leveraging strategic partnerships to enhance product reach and revenue potential.
- Established Surgeon Advisory Panels to foster collaboration and inform company strategy and product development.
- Collaborated closely with the CTO and Regulatory Teams to define a strategic product roadmap focused on market adoption, rapid iteration, and value creation milestones.
- Aligned cross-functional teams with the product development strategy to ensure seamless integration into project plans.
- Built a high-performing product marketing team, promoting a culture of innovation to achieve company objectives.
- Developed a compelling value proposition and messaging for the disruptive robotic technology.
- Defined and managed a €1M annual marketing budget to optimize resource allocation effectively.
Sr. Director Marketing, Alpha Informatix
ATEC Spine
06.2021 - 03.2023
- Restructured and implemented EOS global product & SaaS offering and value proposition following acquisition by ATEC
- Led Marketing & Development of digital platform focusing on entire spine clinical care pathway including : Pre-Operative AI Alignment Assessment & Diagnosis, 3D Reconstruction and Surgical Planning Automation, Intra-Operative Reconciliation, Post-Operative Monitoring, Data Collection, Analytics & Predictive Analytics.
- Trained and mentored competent workforce in USA, France and Canada to meet company needs and promote positive work environment
- Defined and implemented strategic programs allowing to provide Quantified Spinal Alignment Assessment at point of care in key US institutions. Resulted in increased EOS system usage, additional EOS units & ATEC products sales and enabled data collection
- Managed Surgeons Design Team that influenced strategic direction and development of digital platform covering entire spine clinical care pathway
- Restructured and expanded team of 3D Reconstruction Production team from Montreal, CAN to Memphis, TN, USA
Director, Advanced Orthopedic Solutions
EOS Imaging
10.2019 - 06.2021
- Responsible for Advanced Orthopedic Solutions Business Unit including Sales, Product Marketing, Business Development, Production of 3D reconstructions and overall P&L
- Led a business unit team of 15, comprising Product Managers, Product Specialists, Business Development Managers, and 3D Modeling Production teams across the USA, Canada, and France.
- Developed strategic partnerships with orthopedic companies that resulted in EOS imaging acquisition by ATEC Spine.
- Played a major role in successful EOS/ATEC due-diligence process with focus on sales, product development, clinical value and R&D
- Responsible for Spine and Total Joint Replacement surgeon design teams influencing company clinical strategies and product development
Business Development Manager
EOS Imaging
12.2015 - 10.2019
- Defined and Implemented SaaS offering including surgical planning and 3D reconstruction services across USA institutions
- Closely collaborated with VP of Marketing and VP of Sales & Applications in expanding from pediatric spine market to adult spine and total joint replacement markets
- Led collaborative development and implementation of strategies to increase awareness, usage of EOS units and generate leads
- Developed and maintained relationship with strategic accounts and hospital networks leading towards sale of additional EOS units : NYU, HSS, Shriners, Texas Scottish Rite, University of Orthopedics/Brown University, etc.
Global Product Manager
EOS Imaging
05.2012 - 12.2015
- Responsible for a suite of EOS solutions focusing on sagittal alignment assessment, 3D reconstruction and surgical planning with a focus on pediatric & adult spine and total joint replacement
- Defined Marketing Requirements and Product Specification in close collaboration with KOL’s composed from surgeons and radiology experts.
- Led product launches and training of internal sales teams and distributors globally
Engineer, Valorisation of Biomechanics Resaerch
LBM, Arts Et Métiers, Paris Tech
01.2009 - 05.2012
- Responsible for execution of projects requiring biomechanical testing on spinal and total joint replacement implants with various manufacturers including : Medicrea, Clariance, Vexim, EOS imaging and others
- Developed and managed relationship with implant manufacturers and surgeon KOL
- Project management of hip 3D reconstruction projects funded by National Research Agency - ANR
Education
Master of Science - Mechatronics
Brno University of Technology
Brno, Czech RepublicMaster of Science - Biomedical Engineering
Arts Et Métiers Paris Tech
Paris, FranceSkills
- Team Leadership
- Strategic Marketing
- Business Development
- Disruptive Solutions
- SaaS Offering & Web Based Products
- KOL & Advisory Panels Management
- Sales Growth
- Staff Training & Development
- Marketing Programs
Languages
English
Native or Bilingual
French
Native or Bilingual
Czech
Native or Bilingual
Italian
Limited Working
Timeline
VP of Marketing
Ganymed Robotics
05.2023 - Current
Sr. Director Marketing, Alpha Informatix
ATEC Spine
06.2021 - 03.2023
Director, Advanced Orthopedic Solutions
EOS Imaging
10.2019 - 06.2021
Business Development Manager
EOS Imaging
12.2015 - 10.2019
Global Product Manager
EOS Imaging
05.2012 - 12.2015
Engineer, Valorisation of Biomechanics Resaerch
LBM, Arts Et Métiers, Paris Tech
01.2009 - 05.2012
Master of Science - Mechatronics
Brno University of Technology
Master of Science - Biomedical Engineering
Arts Et Métiers Paris Tech
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