Lixia Huang
Île-de-France
Summary
Dynamic Global Marketing & Customer Insight Analyst at Adisseo France SAS, I excel in market research analysis and data modeling, driving strategic insights that enhance decision-making. My expertise in SQL and Tableau, combined with strong communication skills, has led to impactful reports and a robust global market database, significantly supporting annual sales planning.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Global Marketing & Customer Insight Analyst
Adisseo France SAS
02.2023 - Current
- Developed a global market sizing model to forecast feed volume for annual sales budget planning.
- Established a comprehensive global database for market share, FCR, and pricing to enhance strategic reporting.
- Conducted primary market research (quantitative and qualitative) for three strategic business units.
- Produced regional sales analysis reports, highlighting key accounts and main products for Board-level insights.
- Delivered global and regional market trend reports, customer satisfaction surveys, and competitor benchmarks to inform marketing strategies.
Business Intelligence Analyst Intern
European Society of Cardiology
06.2022 - 10.2022
- Analyzed Salesforce and SQL-based datasets supporting membership and campaign KPIs.
- Built BI dashboards for membership sales /ESC TV Today/ campaign /website activities to monitor KPIs for campaign analyst
- Extracted and interpreted data from DW to all BUs for daily business request
- Presented post-event reports and insights to inform strategic planning
Network Planning Manager
VIVO Communication Technology
01.2020 - 12.2020
- Developed annual retail shop plans nationwide, focusing on operations and POS system execution.
- Performed market analysis and competitor assessments to guide retail expansion strategies.
- Facilitated enhancements to Project Management Evaluation System and GIS system for improved functionality.
Senior Research Executive/ Research Analyst
Ipsos & Kantar Market Research Consulting Company
07.2015 - 01.2020
- Directed 30+ international market research projects in sectors such as FMCG, pharmacy, automotive, tech, and retail, yielding over €500k in annual revenue.
- Implemented quantitative and qualitative methodologies for various studies, including brand health tracking and customer satisfaction.
- Provided actionable insights derived from consumer surveys to support R&D, marketing, and CRM initiatives.
- Administered complete project lifecycle management from requirements gathering through to reporting and presentations.
- Supervised questionnaire design, execution oversight, quality monitoring of data, and analysis processes.
- Evaluated media channel effectiveness alongside new market entry strategies to enhance client strategy formulations.
- Facilitated communication with clients regarding requirements, budgets, proposals, and timelines throughout projects.
- Conducted concept testing and product testing to validate marketing hypotheses.
Education
Master of Business Analytics - Decision Model, Data management, Statistical Learning and Data Mining, Programming, Advanced Business Analytics, Machine Learning
NEOMA Business School
France12-2022
Bachelor of Economics - International Finance, Corporate Finance, Monetary Banking, Survey of World Economy, Macroeconomics, Microeconomics
Guangdong University of Foreign Studies
China07-2015
Skills
- Market Research Analysis
- Brand Health Tracking
- Campaign Evaluation
- Advertising/Product test
- Customer Satisfaction/Segmentation
- Data Modeling
- Dimensional Modeling
- Star-schema Modeling
- PCA
- Clustering
- Time Series Forecast
- NPS
- Bivariate
- Data tools
- SQL
- R
- Python
- Tableau
- Power BI
- Google Looker
- KNIME
- Google Analytics
- Salesforce
- Power BI Desktop
- DAX
- Power Query
- EDW Basics
- ETL Design Basics
- Date Mart
- Cube
- Data analysis
- Market research
- Business intelligence
- Customer insight
Competences
Market Research Analysis: Brand Health Tracking; Campaign Evaluation; Advertising/Product Test; Customer Satisfaction/Segmentation;
Data Modeling: dimensional modeling; star-schema modeling; PCA, clustering; time series forecast, NPS, Bivariate;
Data tools: SQL, R, Python;Tableau, Power BI; Google Looker; KNIME; Google Analytics; Salesforce;
Power BI: Power BI Desktop (DAX, Power Query); EDW Basics; ETL Design Basics; Date Mart; Cube;
Projects And Dashboards
- Power BI Dashboard, Created end-to-end sales dashboard and star schema model for global marketing insights., Click Here
- Bike Demand Forecasting (R), Analyzed and forecasted London bike demand using statistical modeling., Click Here
- Marketing and Customer Research Projects, Advertising test, P&G, Nissan Advertising tests: Evaluated advertising content, optimized the communication delivery materials, evaluated the media channel efficiency after launch, Brand Health Tracking, Huarun Sanjiu cough and stomach medicine BHT, Product Test, IFLYTEK 2.0 and 3.0 translation machine test, Customer Satisfaction, Jinmao mystery shopper for Real Estate, New Market Entry/User Segmentation, Huarun high end resort and health town consumer research in Thailand, OPPO VPA user research, VIVO product test for phone camera modules in Italy.
Certification
- Bloomberg Market Concepts
- Advanced Google Analytics
- INSIDE LVMH
Languages
Chinese (Mandarin)
First Language
Chinese (Cantonese)
Proficient (C2)
C2
English
Advanced (C1)
C1
French
Upper Intermediate (B2)
B2
Timeline
Global Marketing & Customer Insight Analyst
Adisseo France SAS
02.2023 - Current
Business Intelligence Analyst Intern
European Society of Cardiology
06.2022 - 10.2022
Network Planning Manager
VIVO Communication Technology
01.2020 - 12.2020
Senior Research Executive/ Research Analyst
Ipsos & Kantar Market Research Consulting Company
07.2015 - 01.2020
Master of Business Analytics - Decision Model, Data management, Statistical Learning and Data Mining, Programming, Advanced Business Analytics, Machine Learning
NEOMA Business School
Bachelor of Economics - International Finance, Corporate Finance, Monetary Banking, Survey of World Economy, Macroeconomics, Microeconomics
Guangdong University of Foreign Studies