Lisa Regnard
Swiss
Summary
Strategic and growth-driven leader with proven expertise in integrated marketing strategies across both digital and traditional channels. Demonstrated ability to drive engagement using data-driven insights, optimizing performance to achieve sustainable growth. Exceptional leadership skills in team management and campaign execution, fostering a customer-centric approach to success.
Overview
19
19
years of professional experience
Work History
HEAD OF DIGITAL MARKETING & SALES
Eminence Agency
Geneva
05.2023 - 07.2024
- Spearheaded successful digital marketing and sales strategies, meeting revenue targets.
- Directed digital marketing and sales approaches, meeting revenue targets through detailed planning.
- Motivated marketing and sales team to align objectives with business goals.
- Delivered impactful presentations and pitches fostering successful agreement closures.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Developed and implemented strategic marketing plans to increase brand awareness and reach target markets.
DIGITAL MARKETING PROJECT MANAGER
Chopard
Geneva
04.2019 - 12.2022
- Designed and managed campaigns tailored to optimize brand-consumer interactions.
- Executed strategic digital marketing initiatives to strengthen storytelling and engagement.
- Managed the migration to Salesforce for E-commerce successfully, enhancing content quality.
- Evaluated campaigns, documented outcomes, and refined techniques for optimal results.
- Created streamlined processes to enhance efficiency and revenue for digital initiatives.
- Created, executed, and optimized online advertising strategies.
- Worked alongside creative teams on brand message projects.
OWNER & GM | ECOMMERCE & CONCEPT STORE
kidslovedesign.com
Geneva
07.2015 - 03.2019
- Directed luxury furniture company's acquisition efforts.
- Developed concept store strategy to enhance operational efficiency.
- Developed and enhanced an international E-commerce platform to streamline operations.
- Directed team efforts toward maximizing ROI through performance-driven initiatives in digital marketing.
- Developed and implemented strategic business plans to increase company profitability.
- Managed executive team members to ensure successful execution of projects in a timely manner.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
PRODUCT & PROJECT MARKETING MANAGER - EMEA
Lexmark International
Geneva
01.2011 - 11.2015
- Led EMEA Field Marketing Managers and Sales Support Teams with a strategic focus on product launches.
- Drove product launch by orchestrating collaboration among R&D, PR, Supply Chain, Demand Planning and Finance Teams.
- Led the creation of comprehensive product strategy and roadmap.
- Conducted sales training sessions for executives and customers.Deployed advanced management tools to enhance operational efficiency.
- Oversaw diverse marketing operations, including content development, digital tools management, and PR strategies.
EMEA CATEGORY MANAGER
Lexmark International
Geneva
02.2009 - 01.2011
- Analyzed customer preferences to deliver actionable insights for procurement strategies.
- Analyzed market and retailer performance data to design optimized assortments.
- Utilized analytics software such as Excel, Tableau, and Power BI to track KPIs related to category performance.
- Negotiated agreements with suppliers to manage inventory, quality and cost.
- Organized cross-functional meetings with stakeholders from different departments in order to discuss category initiatives.
- Monitored monthly business performance and delivered findings to management.
PROJECT MANAGEMENT TEAM LEAD | CMC Division
Lexmark International
Geneva
07.2007 - 02.2009
- Managed, developed and implemented new processes for UK & Polish markets.
- Increased team's productivity levels by improving internal processes.
- Trained team members to achieve exceptional customer service.
- Oversaw operational transition to Hungary and the Philippines Service Center.
CUSTOMER ACCOUNT REPRESENTATIVE | CMC Division
Lexmark International
Geneva
07.2006 - 07.2007
PERSONAL ASSISTANT & EVENT PLANNER
Costa & Co Limited
London
08.2005 - 06.2006
Education
Brevet Federal - Marketing
SAWI
Lausanne01.2012
MARKOM - Marketing
SAWI
Lausanne01-2010
Professional « maturity » -
EPCL
Lausanne01.2005
CFC Commerce -
EPCL
01.2004
Skills
- Team Leadership & Coaching
- Project Management
- Omnichannel Marketing Strategy
- Strategic Thinking & Execution
- Market Insights & Trend Analysis
- Customer Engagement & Experience
- Digital Marketing & Campaign Management
- Results-Oriented
- Data-Driven Decision Making
- CRM: Salesforce, Microsoft Dynamics 365, HubSpot
- Salesforce Marketing Cloud
- CMS: Salesforce, Magento, WordPress, Prestashop, AEM, Drupal
- Jira
- Confluence
Languages
- English, Fluent
- French, Native
- Spanish, Basic
- Italian, Native
- German, Native
Expertises
- Team Leadership & Coaching
- Project Management
- Omnichannel Marketing Strategy
- Strategic Thinking & Execution
- Market Insights & Trend Analysis
- Customer Engagement & Experience
- Digital Marketing & Campaign Management
- Results-Oriented Data-Driven Decision Making
Personal activities
- Personal Development - Certified in NLP
- Travel
- Interior Design
- Sport
Timeline
HEAD OF DIGITAL MARKETING & SALES
Eminence Agency
05.2023 - 07.2024
DIGITAL MARKETING PROJECT MANAGER
Chopard
04.2019 - 12.2022
OWNER & GM | ECOMMERCE & CONCEPT STORE
kidslovedesign.com
07.2015 - 03.2019
PRODUCT & PROJECT MARKETING MANAGER - EMEA
Lexmark International
01.2011 - 11.2015
EMEA CATEGORY MANAGER
Lexmark International
02.2009 - 01.2011
PROJECT MANAGEMENT TEAM LEAD | CMC Division
Lexmark International
07.2007 - 02.2009
CUSTOMER ACCOUNT REPRESENTATIVE | CMC Division
Lexmark International
07.2006 - 07.2007
PERSONAL ASSISTANT & EVENT PLANNER
Costa & Co Limited
08.2005 - 06.2006
CFC Commerce -
EPCL
Brevet Federal - Marketing
SAWI
MARKOM - Marketing
SAWI
Professional « maturity » -
EPCL
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