Linda Zaiche-Huguet
Paris
Summary
Seasoned Communications Executive with 20 years of global experience leading strategic communications , reputation management , and branding for top-tier organizations across space industry, transport, and high education. Proven expertise in executive positioning, media relations, crisis management, and stakeholder engagement. Bilingual English & French . Passionate about sports, arts, and engaged in causes that contribute to a better world.
Overview
24
24
years of professional experience
3
3
years of post-secondary education
Work History
Marketing and Communication Director
INSEAD
Fontainebleau
01.2023 - 03.2025
- Company Overview: Business School with 70,000 Alumni - in 180 countries
- Lead global marketing and communication strategy across digital, media, and print.
- Drive brand positioning, reputation management, and thought leadership for a world-class institution.
- Oversee digital strategy and alumni engagement across three global hubs.
- Implement large-scale fundraising campaigns to support scholarships and institutional development.
- Spearhead a rebranding initiative to enhance alumni relations and global outreach.
- Leverage data-driven insights to optimize communication strategies and engagement metrics.
International Communications Director
Keolis
Paris
01.2017 - 12.2023
- Company Overview: Global shared mobility operator with 68,000 staff - in 14 countries - €6.3bn revenue (in 2023)
- Developed and executed a 360° global communications strategy.
- Led media relations and crisis communications, ensuring brand reputation across international markets.
- Spearheaded corporate messaging and brand transformation.
- Managed high-profile global events: InnoTrans, UITP, Smart City, World Expo Dubai, FIFA World Cup 2022.
- Directed executive and government delegation visits to key operations worldwide.
- Oversaw integrated annual reports and key corporate publications
Senior Media Relations Manager
Alstom
Saint-Ouen
04.2012 - 03.2017
- Company Overview: Transport manufacturer with 71,000 staff - around €8bn revenue (in 2017)
- Led global media relations and crisis communication strategies.
- Developed executive positioning strategies, securing top-tier press coverage.
- Managed high-stakes press conferences and thought leadership initiatives.
- Directed press release distribution, media training, and stakeholder communication strategies.
- Analyzed and optimized media impact to support corporate objectives.
Communications and events Manager
NovaSpace
Paris
01.2003 - 12.2011
- Company Overview: Leading Space Firm, based in Paris, Montreal & the US
- Led global media relations, securing major industry press coverage.
- Managed world summits, partnering with Boeing, Thales, SpaceX, Arianespace, and Eutelsat.
- Revamped corporate branding and digital communication strategies.
- Directed content creation for corporate newsletters and industry reports.
- Optimized market positioning through targeted event engagement.
Marketing & Communications Coordinator
Apollo-Security
Newport Beach, USA
01.2001 - 01.2003
- Company Overview: Leader access control and integrated security systems, based in Newport Beach, CA, USA
- Expanded business development in French-speaking markets.
- Managed sales lead generation and client relationship development.
- Organized executive training seminars in California.
- Led company representation at global trade shows and exhibitions.
Education
Master's degree - Communications
CELSA (Sorbonne University)
Paris 04.2012 - 04.2014
Master's degree - Management and English business
University Paris EST
Creteil, Val de Marne 10.1999 - 12.2000
Certificate of Higher Education - Management
INSEAD
Fontainebleau 05.2024 - 05.2024
Skills
- Strategic Communications & Reputation Management
- Executive Positioning & Thought Leadership
- Branding & Corporate Storytelling
- Stakeholder Engagement & Public Affairs
- Digital Marketing & Data-Driven Campaigns
- High-Impact Fundraising & Alumni Engagement
- Media Relations and Crisis management
- Internal Communications
- Team Leadership & Global Coordination
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Languages
English
Fluent
French
Native
Affiliations
- Sports, Arts, Music
Timeline
Certificate of Higher Education - Management
INSEAD
05.2024 - 05.2024
Marketing and Communication Director
INSEAD
01.2023 - 03.2025
International Communications Director
Keolis
01.2017 - 12.2023
Senior Media Relations Manager
Alstom
04.2012 - 03.2017
Master's degree - Communications
CELSA (Sorbonne University)
04.2012 - 04.2014
Communications and events Manager
NovaSpace
01.2003 - 12.2011
Marketing & Communications Coordinator
Apollo-Security
01.2001 - 01.2003
Master's degree - Management and English business
University Paris EST
10.1999 - 12.2000
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