Linda Zaiche-Huguet
Paris
Summary
Seasoned Communications Executive with 20 years of global experience leading strategic communications , reputation management , and branding for top-tier organizations across space industry, transport, and high education. Proven expertise in executive positioning, media relations, crisis management, and stakeholder engagement. Bilingual English & French . Passionate about sports, arts, and engaged in causes that contribute to a better world.
Overview
24
24
years of professional experience
3
3
years of post-secondary education
Work history
Marketing and Communication Director
INSEAD
Fontainebleau
2023.01 - 2025.03
- Company Overview: Business School with 70,000 Alumni - in 180 countries
- Lead global marketing and communication strategy across digital, media, and print.
- Drive brand positioning, reputation management, and thought leadership for a world-class institution.
- Oversee digital strategy and alumni engagement across three global hubs.
- Implement large-scale fundraising campaigns to support scholarships and institutional development.
- Spearhead a rebranding initiative to enhance alumni relations and global outreach.
- Leverage data-driven insights to optimize communication strategies and engagement metrics.
International Communications Director
Keolis
Paris
2017.01 - 2023.12
- Company Overview: Global shared mobility operator with 68,000 staff - in 14 countries - €6.3bn revenue (in 2023)
- Developed and executed a 360° global communications strategy.
- Led media relations and crisis communications, ensuring brand reputation across international markets.
- Spearheaded corporate messaging and brand transformation.
- Managed high-profile global events: InnoTrans, UITP, Smart City, World Expo Dubai, FIFA World Cup 2022.
- Directed executive and government delegation visits to key operations worldwide.
- Oversaw integrated annual reports and key corporate publications
Senior Media Relations Manager
Alstom
Saint-Ouen
2012.04 - 2017.03
- Company Overview: Transport manufacturer with 71,000 staff - around €8bn revenue (in 2017)
- Led global media relations and crisis communication strategies.
- Developed executive positioning strategies, securing top-tier press coverage.
- Managed high-stakes press conferences and thought leadership initiatives.
- Directed press release distribution, media training, and stakeholder communication strategies.
- Analyzed and optimized media impact to support corporate objectives.
Communications and events Manager
NovaSpace
Paris
2003.01 - 2011.12
- Company Overview: Leading Space Firm, based in Paris, Montreal & the US
- Led global media relations, securing major industry press coverage.
- Managed world summits, partnering with Boeing, Thales, SpaceX, Arianespace, and Eutelsat.
- Revamped corporate branding and digital communication strategies.
- Directed content creation for corporate newsletters and industry reports.
- Optimized market positioning through targeted event engagement.
Marketing & Communications Coordinator
Apollo-Security
Newport Beach, USA
2001.01 - 2003.01
- Company Overview: Leader access control and integrated security systems, based in Newport Beach, CA, USA
- Expanded business development in French-speaking markets.
- Managed sales lead generation and client relationship development.
- Organized executive training seminars in California.
- Led company representation at global trade shows and exhibitions.
Education
Master's degree - Communications
CELSA (Sorbonne University)
Paris 2012.04 - 2014.04
Master's degree - Management and English business
University Paris EST
Creteil, Val de Marne 1999.10 - 2000.12
Certificate of Higher Education - Management
INSEAD
Fontainebleau 2024.05 - 2024.05
Skills
- Strategic Communications & Reputation Management
- Executive Positioning & Thought Leadership
- Branding & Corporate Storytelling
- Stakeholder Engagement & Public Affairs
- Digital Marketing & Data-Driven Campaigns
- High-Impact Fundraising & Alumni Engagement
- Media Relations and Crisis management
- Internal Communications
- Team Leadership & Global Coordination
Websites
Languages
English
Fluent
French
Native
Affiliations
- Sports, Arts, Music
Timeline
Certificate of Higher Education - Management
INSEAD
2024.05 - 2024.05
Marketing and Communication Director
INSEAD
2023.01 - 2025.03
International Communications Director
Keolis
2017.01 - 2023.12
Senior Media Relations Manager
Alstom
2012.04 - 2017.03
Master's degree - Communications
CELSA (Sorbonne University)
2012.04 - 2014.04
Communications and events Manager
NovaSpace
2003.01 - 2011.12
Marketing & Communications Coordinator
Apollo-Security
2001.01 - 2003.01
Master's degree - Management and English business
University Paris EST
1999.10 - 2000.12