Leonardo Packeiser
Paris
Summary
Strategic and data-driven marketer with 6+ years of experience scaling B2B SaaS growth through performance marketing, marketing ops, and CRM automation. Proven track record in driving demand, optimizing funnels, and aligning marketing efforts to revenue. - 100% YoY revenue growth via integrated paid media and ABM strategies targeting enterprise clients (500+ employees) Expertise in CRM orchestration (Salesforce, SFMC), lead scoring, attribution modeling, and revenue analytics Passionate about turning complexity into clarity and building scalable, insight-driven growth engines
Overview
7
7
years of professional experience
Work History
Marketing Operations Lead
Caju
05.2025 - Current
- Company Overview: B2B SaaS - Fintech
- Integrated CRM and media tools (SFMC, LinkedIn Ads, Albacross) to unify data and improve funnel visibility
- Improved SQL attribution accuracy, enabling real-time campaign optimization and reducing CAC
- Defined marketing OKRs and led cross-functional squads aligned to revenue goals
- Designed and scaled a full-funnel ABM strategy, increasing qualified pipeline by 150%
- Executed media experiments that doubled opportunity creation YoY
- Ran CRO tests that improved landing page conversion rates by 35%
- Built dashboards and reports used by C-level to guide strategic decisions
- B2B SaaS - Fintech
Platform Analyst
Brivia
10.2021 - 02.2022
- Company Overview: Digital Consultancy
- Mapped Martech tools across the journey, aligning tech choices to business goals
- Acted as bridge between business and partners (Meta, Google, Amazon)
- Digital Consultancy
Sales Ops Analyst
Knewin
01.2020 - 10.2021
- Company Overview: B2B SaaS - Media Intelligence
- Designed dashboards and routing logic for SDRs, increasing pipeline visibility and sales conversion
- Created a lead scoring system that contributed to +30% YoY growth
- Re-engaged high-value lost deals with custom workflows
- Led market intelligence projects, securing +1M BRL in ARR from key enterprise accounts
- B2B SaaS - Media Intelligence
Data Analyst
Plugar Data & Intelligence
08.2018 - 01.2020
- Delivered strategic reports to clients like Coca-Cola Brasil and Prudential
- Provided insights used in cost optimization, forecasting, and competitive positioning
Education
BA - Economics
Universidade Federal do Rio Grande do Sul
Skills
- Salesforce Marketing Cloud
- Hubspot Marketing
- Account Scoring
- Journey Automation
- Google Ads
- LinkedIn Ads
- Meta
- Power BI
- Google Analytics 4
- Funnel Design
- CRO
- ABM
- Demand Gen
- Lifecycle Ops
Core Skills
Salesforce Marketing Cloud, Sales Cloud, Lead Scoring, Journey Automation, Google Ads, LinkedIn Ads, Meta, TikTok, Power BI, Metabase, Google Analytics 4, Google Data Studio, Funnel Design, CRO, ABM, Demand Gen, Lifecycle Ops, C2, B2, Native
Timeline
Marketing Operations Lead
Caju
05.2025 - Current
Platform Analyst
Brivia
10.2021 - 02.2022
Sales Ops Analyst
Knewin
01.2020 - 10.2021
Data Analyst
Plugar Data & Intelligence
08.2018 - 01.2020
BA - Economics
Universidade Federal do Rio Grande do Sul
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