LEE ANDERSON
Summary
Results-driven Vice President of Marketing with extensive experience in boosting company sales and expanding market share. Demonstrates strategic thinking and expertise in leveraging marketing performance metrics to inform decision-making. Skilled in team leadership and the development of innovative marketing strategies that foster substantial business growth. Committed to driving continued success through data-driven initiatives and collaborative efforts.
Overview
23
23
years of professional experience
Work History
Vice President of Marketing
iCOVER Group
Paris
04.2023 - Current
- Responsible for the effective Marketing action of 60 products.
- Global team remit, expanding new businesses by developing powerful sales, advertising and marketing campaigns.
- Ensured compliance with local regulations regarding advertising and promotional activities across markets worldwide.
- Developed and succesfully delivered marketing strategies based on corporate objectives and market trends.
Marketing Director
iCOVER Group
Paris
04.2023 - 12.2023
- Promoted into above role as Vice President of Marketing after a complete successful transformation and growth of the marketing department.
- Rebuilt the function into a high performing team across 5 major facets of product marketing, lead generation, communications, growth projects and traditional activities including PR, events, webinars, digital, materials, Ad tactics, social outreach, research, metrics tracking, and CRM functionality upgrades.
Chief Marketing Officer
Health Valley
01.2022 - 03.2023
- Company Overview: Health and Wellbeing platform
- Succesfully helped 70 people recover from addiction via integrated hypnotherapy and psychotherapy programs
- Health and Wellbeing platform
Marketing Director
Smart Life
06.2021 - 11.2021
- Company Overview: Training & Nutrition company
- Responsible for global marketing strategy, vision, and implementation
- Leading the growth of 3 major divisions including smart tech adoption, e-commerce sales, nutrition/ training
- Training & Nutrition company
- Revenue growing 12-month contract with Decathlon
- 130 new clients in Europe through tactical lead generation resulting in +20% revenue
- Repositioned the brand succesfully from Smart Body to Smart Life
Marketing Lead
Secure-IC
02.2019 - 10.2020
- Company Overview: Embedded CyberSecurity SAS Company
- Responsible for global marketing & communication plan and tactics
- Leading the growth of 3 major divisions
- Leader on all communications
- Lead Generation Program Manager
- Global event responsibility, 160 + events yearly, tasked with ensuring ROI
- Embedded CyberSecurity SAS Company
- 2 million euros in bookings for global events and exhibitions tracking KPI
- Completed a business repositioning and launched a new website
- Implemented a successful lead generation strategy that resulted in 80 to 150 new leads every single month across all territories and markets
Managing Partner
Sync
08.2017 - 01.2019
- Company Overview: Digital Marketing Services
- Partner in full service digital agency activity
- Digital Marketing Services
Marketing Director
Maximus
10.2016 - 07.2017
- Company Overview: Outdoor Media
- Leader in full rebrand of King Media to Maxiumus
- Outdoor Media
Head Of Marketing
Primesight
03.2013 - 05.2016
- Company Overview: Outdoor Media
- Leading the growth of 4 major divisions; innovation, agencies, direct clients & research
- Program Manager on 'Results Are Our Culture' business culture change
- Leader of a team of eight including a technology arm
- Outdoor Media
- Winners of 3 major awards producing media first ideas
- Complete revamp in business culture resulting in revenue growth 3 years running
- Built a successful and industry respected marketing team from three people to eight
Marketing Program Manager
MDNX
06.2012 - 03.2013
- Company Overview: Telecommunications & Cloud Computing
- Telecommunications & Cloud Computing
- Recommendation, Tim Walker, Managing Director, MDNX/ Iconnyx
- "At MDNX (Iconnyx), Lee helped transform our lead generation activity into a meaningful process that could be tracked back to clear increases in revenue
- Lee is a standout marketing leader"
Head Of Marketing
Struq
11.2011 - 03.2012
- Company Overview: Advertising Personalisation
- Leader on rebuild of website and PR strategy
- Advertising Personalisation
Senior Marketing Executive
Dow Jones
11.2007 - 08.2011
- Company Overview: Publisher - The Wall Street Journal
- Publisher - The Wall Street Journal
- Recommendation; Adam Ezro, Partnership Director, Dow Jones
- "Having worked with Lee for over 4 years at Dow Jones, I would highly recommend him
- Lee is willing to take on all projects, and is a great guy to work with and a genuine asset to any marketing team"
Marketing & Media Manager
Newsquest
08.2002 - 11.2007
- Company Overview: Gannett Publisher
- Responsible for curating and delivering engaging marketing content
- Gannett Publisher
Education
Masters Degree BA HONS 2.1 - Business Marketing (Management)
Southampton University
Southampton, England09.2004
Skills
- Visionary Marketing Strategy
- Business Strategy Development
- Partnership Growth Initiatives
- Strategic Competitive Evaluation
- Content Strategy
- CRM Software Utilization
- Campaign Management
- Integrated Media Planning
- Marketing Performance Analytics
- Innovative Leadership
- Sales Support Strategies (Enablement)
- Holistic Marketing Integration
- Data Metrics
- Email Marketing Campaigns
- Market Positioning Expertise
- Go-To-Market Planning Expertise
- Digital Platform Optimization
- Process Transformation
Websites
Awards
- Outdoor Sales & Marketing Team Of The Year (Campaign Media Awards)
- Best Digital Interactive Campaign Of The Year (Campaign Media Awards)
- Best Company Culture To Work For Top 100 (Sunday Times)
Career performance highlights
- Primesight had a desire to win awards. Led the group to transform the company to an award-winning situation. Drove research and creative process to achieve more regular excellence when meeting with major agencies and clients. Succeeded in winning Outdoor Sales & Marketing Team Of The Year & Best Digital Interactive Campaign for Campaign Media Awards as well as Best Company To Work For Top 100 Achievement in the Sunday Times.
- Secure-IC wanted to understand how to generate more clients from different markets that were not in the existing circles (EMEA, USA, ASIA) in particular. The task was to produce a lead generation path for the company. Led the change, education, understanding and implementation to have an automated lead generation program (content, systems, tracking) that attracted an average of 100 new qualified leads to the sales team every month globally, resulting in 1.5 million additional sales bookings.
Timeline
Vice President of Marketing
iCOVER Group
04.2023 - Current
Marketing Director
iCOVER Group
04.2023 - 12.2023
Chief Marketing Officer
Health Valley
01.2022 - 03.2023
Marketing Director
Smart Life
06.2021 - 11.2021
Marketing Lead
Secure-IC
02.2019 - 10.2020
Managing Partner
Sync
08.2017 - 01.2019
Marketing Director
Maximus
10.2016 - 07.2017
Head Of Marketing
Primesight
03.2013 - 05.2016
Marketing Program Manager
MDNX
06.2012 - 03.2013
Head Of Marketing
Struq
11.2011 - 03.2012
Senior Marketing Executive
Dow Jones
11.2007 - 08.2011
Marketing & Media Manager
Newsquest
08.2002 - 11.2007
Masters Degree BA HONS 2.1 - Business Marketing (Management)
Southampton University
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