LÉA MARIANI
Directrice Artistique
Montrouge
Profil professionnel
I am currently an art director driven by innovative and fun digital experiences with an international mindset. With 15 years of experience, I helped brands to develop their campaigns, up to 800K budget, to become top of mind brands, and creatively managed teams up to 25 talents. Great stuff happens with several minds.
Vue d'ensemble
15
15
years of professional experience
6
6
years of post-secondary education
Expérience
Directrice Artistique Digital
TBWA\X
Amsterdam, Netherlands
2021.02 - 2023.05
Direction Artistique - Team lead - Creative & Brand strategy - Concept - Creative lead - Design lead
- Adidas: "Back2School", campagne publicitaire internationale dédiée à la cible GenZ, budget de 800 000€, 20 talents en interne, 50 talents sur le plateau de tournage.
- Direction de projet du concept et de la stratégie jusqu'aux livrables digitaux et prints.
- T-Mobile: Liquid Design System, diriger la traduction du nouveau design de marque sur l'ensemble de son environnement digital, budget de 200 000€, 10 talents en interne et côté client
- Tele2, Philips, Action, Albert Heijn, Blokker, Sisley Paris..
Digital Art Director
Freelance
Pays-Bas
2020.03 - 2021.01
Art direction - Brand strategy & identity - Brand design - UX/UI design - Illustration
- WPCS.io, Culture.Fashion
Digital Art Director
Quince Solutions B.V.
Amsterdam
2017.01 - 2020.01
- Art direction - Team lead - Creative & Brand strategy - Concept - Creative lead - Design lead
- Samsung: << Create it
- Own it », National 360 ad campaign & product design, 600K budget, 25 talents in-house
- Samsung head creative, team and project management
- Red Bull: Vodafone, Samsung and Red Bull Racing collaboration, Benelux campaign, 250K budget, 20 talents
- Direction from concept & strategy to digital deliverables
- Belgian Red Devils, Holland Casino, HTC Vive, Ziggo..
Digital Nomad
2014.01 - 2017.01
- Brand identity & strategy - Web & Print design – Illustration - Video - Photography
- Dam Good Trips, Bijou Joä, Navibé, Coeffisens, Auguste Antiquités, Pudding Jam..
Interactive & Interface Mobile Designer
Mobext Havas Group
Paris
2013.01 - 2014.01
- Interactive & interface design - Product design - Ad campaign - Project management
- Hellobank, Nina Ricci, Decathlon, Numericable, Orange, La Française des jeux, Darty, Carrefour..
Digital & Brand Designer
Dawanda
Paris
2012.01 - 2013.01
- Brand identity & strategy - Brand design - Interactive & interface design - Facebook ad campaigns - Illustration - Video
Graphic Designer
Renault SAS
Paris
2010.01 - 2012.01
- Brand identity - Interactive & interface design - Web & Print design - Project management
Graphic Designer
Culture Indoor
Paris
2008.01 - 2010.01
- Brand identity - Ad print - Illustration - Packaging - Project management
Formation
Conceptor Producer Multimedia Diploma - UX design & new technologies
Gobelins
2012.01 - 2014.01
Superior Technical Diploma (BTS) - multimedia visual communication
CFA'Com
2010.01 - 2012.01
Superior Technical Diploma (BTS) - print & advertising visual communication
CFA'Com
2008.01 - 2009.01
Applied Arts Training - undefined
CFA'Com
2007.01 - 2008.01
Compétences
- Art Direction
- Team Lead
- Creative Lead
- Creative Strategy
- Brand Strategy
- Design Lead
- Technologies
- Concept
Personnalisé
Un petit bagage d'amour, Helps pregnant women and new moms in precarious situations.
Langues
French
Bilingue
English
Courant
Spanish
Intermédiaire
Chronologie
Directrice Artistique Digital
TBWA\X
2021.02 - 2023.05
Digital Art Director
Freelance
2020.03 - 2021.01
Digital Art Director
Quince Solutions B.V.
2017.01 - 2020.01
Digital Nomad
2014.01 - 2017.01
Interactive & Interface Mobile Designer
Mobext Havas Group
2013.01 - 2014.01
Digital & Brand Designer
Dawanda
2012.01 - 2013.01
Conceptor Producer Multimedia Diploma - UX design & new technologies
Gobelins
2012.01 - 2014.01
Graphic Designer
Renault SAS
2010.01 - 2012.01
Superior Technical Diploma (BTS) - multimedia visual communication
CFA'Com
2010.01 - 2012.01
Graphic Designer
Culture Indoor
2008.01 - 2010.01
Superior Technical Diploma (BTS) - print & advertising visual communication
CFA'Com
2008.01 - 2009.01
Applied Arts Training - undefined
CFA'Com
2007.01 - 2008.01