Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Layla Yijing LU

Layla Yijing LU

Puteaux

Summary

Business builder and strategic thinker with 15 years of experience in local, regional, and headquarters roles. Proven expertise in marketing with a focus on omnichannel strategy and effective product positioning. Achievements include aligning diverse teams and executing brand initiatives that significantly increase market share and enhance brand image across multiple regions and cultures.

Overview

16
16
years of professional experience

Work History

Operational Marketing Manager - Asia & WW Skincare

GUERLAIN SA
Paris
10.2020 - Current
  • Drove business growth and strengthened brand image across China, Japan, and Asia-Pacific markets.
  • Collaborated with local teams and headquarters to align strategic objectives.
  • Analyzed market trends and assessed market size for future projects, guiding skincare innovation planning representing over 50% of worldwide business.

Product Marketing Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
Shanghai
01.2018 - 09.2020
  • Led product marketing team of five to execute comprehensive omnichannel 3 Axis activation plan.
  • Developed product strategy boosting market share and achieving two ranks gain in one year.
  • Aligned diverse teams with unified marketing strategies to support business objectives.

E-Commerce Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
Shanghai
04.2017 - 12.2017
  • Leading E-business product assortment and customer strategy covering different E-business platforms: Brand.com, e-Concession and E retailer. Over delivered business target by 44%.
  • Led brand 1st Databank project and won 11.11 customer data managing award from Tmall, the largest e-commerce platform in China.

Regional CRM Manager Asia Pacific And Japan

GUERLAIN, ASIA PACIFIC
Hong Kong
04.2016 - 03.2017
  • Developed regional framework and strategy for CRM, digital, and e-business in five Asian markets. Provided insights on business priorities relevant to Asian markets for strategic decision-making.
  • Coordinated global and regional projects to align with business priorities in Asia.
  • Initiated enhancements to regional CRM systems, increasing operational efficiency.

(SENIOR) Product Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
Shanghai
10.2012 - 03.2016
  • Repositioned product in China, achieving Top 15 ranking in anti-aging serum category within nine months.
  • Doubled business size of managed franchise over three years.

PRODUCT MANAGER

GARNIER, L'ORÉAL CHINA
Shanghai & Hangzhou
07.2009 - 09.2012
  • Enrolled at Gariner as management trainee, acquiring comprehensive marketing expertise encompassing operational marketing and product innovation.

Education

Master of Arts - Communication

Fudan University
Shanghai, China
06-2009

Bachelor of Arts - Communication

Fudan University
Shanghai China
06-2006

Skills

  • Strategic planning and data-driven decision making
  • Market analysis and product positioning
  • Omnichannel strategy and brand management
  • Brand-building strategies
  • Team leadership and effective communication
  • Cross-functional collaboration
  • Problem solving and project management
  • P&L management

Languages

Chinese (Mandarin)
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
Italian
Intermediate (B1)
B1

Timeline

Operational Marketing Manager - Asia & WW Skincare

GUERLAIN SA
10.2020 - Current

Product Marketing Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
01.2018 - 09.2020

E-Commerce Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
04.2017 - 12.2017

Regional CRM Manager Asia Pacific And Japan

GUERLAIN, ASIA PACIFIC
04.2016 - 03.2017

(SENIOR) Product Manager

GUERLAIN, LVMH PERFUME AND COSMETICS CHINA
10.2012 - 03.2016

PRODUCT MANAGER

GARNIER, L'ORÉAL CHINA
07.2009 - 09.2012

Master of Arts - Communication

Fudan University

Bachelor of Arts - Communication

Fudan University

Similar Profiles

CREATE PROFILE
Layla Yijing LU