Laurent SCHMITT
Sales | RGM | FMCG | Tech | ESG
Paris
Profil professionnel
- 23 years in FMCG commercial leadership: progressing through Sales, Category Management and Revenue Growth Management; operate comfortably from frontline negotiations to EMEA-level strategy.
- Growth architect: repeatedly scale business scope by winning new customers and enlarging category portfolios, driving sustained double-digit uplifts in both sales and margin.
- People-first leader: empower teams with clear purpose and coaching; five direct reports earned promotions to more senior positions
- Executive MBA (completing Nov 2025): fueled by curiosity and a constant drive to learn and challenge myself, I’m deepening board-level strategy and leadership expertise, integrating an ESG lens into every decision, and building a global network of senior leaders who continually stretch my thinking.
Vue d'ensemble
22
22
years of professional experience
1
1
year of post-secondary education
Expérience
Senior Category & Revenue Growth Manager
KELLOGG COMPANY
Boulogne
05.2021 - 10.2024
- Broadened scope from Pringles salty snacks to the entire French snacks portfolio within 24 months. (40% of NSV / 60% of the GM%)
- Reset promotions for Pringles: redesigned strategy in term of depth, mechanics and format, while raising customer service level up to 98%. Implement execution phase within sale teams.
- Deployed the full five-lever RGM toolkit (assortment, merchandising, price, promo, trade terms), increasing GM% by 5% despite raw-material inflation.
- Managed a high-performing team; accelerated two promotions — an RGM Analyst and an intern both advanced to Category Manager.
- International influence & impact: represented France in EU RGM workstreams with Dublin HQ and DE/IT clusters;
Key Account Manager (Galec & Eurelec)
KELLOGG COMPANY
Boulogne
09.2018 - 05.2021
- Broadened scope from domestic to international: added Eurelec (Leclerc + REWE) to Galec portfolio, across all Kellogg categories and growing the company’s #1 account in turnover.
- Closed complex dual-country negotiations, thanks to impact & influence, leveraging knowledge of Galec network
- Led and developed a two-person Regional KAM team; one direct report was promoted to KAM within 18 months thanks to targeted coaching and empowerment and dedicated ownership.
Key Account Manager (Galec, Incaa, Aldi)
BARILLA
Boulogne-Billancourt
01.2016 - 09.2018
- Expanded account portfolio on top of Galec negociations: built Aldi business from scratch (unlocking 2 000+ new distribution points) ; negotiated Incaa’s dual-banner JBP (Intermarché + EMC)
- Manage one Customer Account Manager
Key Account Manager (Galec, EMC, Eurauchan)
MARIE
Rungis
01.2013 - 01.2016
- Negotiated annual JBP agreements with Galec and EMC, then added Eurauchan from Sept 2013, securing growth in ready-meal shelf share and improving trade-term profitability.
- Won a national listing for the new “Tradition d’Asie” range at EMC in 2014, unlocking incremental turnover by 15%
- Coached and empowered CVRs to achieve local negotiations, enabling their regions to hit 100 % sales budget while securing listings in stores.
Category manager – from carrefour to EMEA
NEWELL RUBBERMAID
Boulogne-Billancourt
10.2008 - 01.2013
- Promoted twice in four years (account Carrefour→ France → EMEA),
- Leverage category captain position in Carrefour France: led assortment, planogram and promo strategy that boosted market share of Carrefour and Newell
- Earned Newell Rubbermaid’s Global Category Excellence Award at HQ (Atlanta, Nov 2011) for three consecutive years of out-performance in France and the wider EMEA region
Area Sales Manager (from Rep & Training Mgr)
PEPSICO
Boulogne-Billancourt
10.2002 - 10.2008
- Fast-track promotion from Sales Rep to Training Manager, then Area Sales Manager (2002-2008),
- Secured agreements with four key Leclerc warehouses (Scacentre, Scadif, Scapnor, Diapar), consistently beating objectives.
- Led and coached a 10-person field team; three earned internal promotions
Formation
Executive MBA -
EM Lyon
Paris 10.2024 - 10.2025
Sup de Co - Commerce and Marketing
Reims Management School
Compétences
Strategy development & implementation
Leadership and team management
Financial and category analysis
Negotiation in France and Europe
Informations complémentaires
- Sport: running (Paris Martahon 2022 & 2023)
- Cooking: pastries
- Tech & entertainment industry
Langues
Anglais
Avancé (C1)
Allemand
Notions
Chronologie
Executive MBA -
EM Lyon
10.2024 - 10.2025
Senior Category & Revenue Growth Manager
KELLOGG COMPANY
05.2021 - 10.2024
Key Account Manager (Galec & Eurelec)
KELLOGG COMPANY
09.2018 - 05.2021
Key Account Manager (Galec, Incaa, Aldi)
BARILLA
01.2016 - 09.2018
Key Account Manager (Galec, EMC, Eurauchan)
MARIE
01.2013 - 01.2016
Category manager – from carrefour to EMEA
NEWELL RUBBERMAID
10.2008 - 01.2013
Area Sales Manager (from Rep & Training Mgr)
PEPSICO
10.2002 - 10.2008
Sup de Co - Commerce and Marketing
Reims Management School
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