Laure VIELLARD DEGENEVE

Sopropeche is specialized in the trading of ingredients for the Petfood industry, Aquaculture and Feed industries.

• Identify new market opportunities, new products
• Selecting the best ingredients manufacturers
• Purchasing and Selling
• Key account management
• Large range of ingredients: Hydrolysed proteins, fish oils, fish meals, mand animal proteins, frozen meat, vegetable proteins, brewer's yeast, microalgaes...

Co-creation with my husband of an Apartment Hotel in Montreuil sur Mer. www.montreuilappart.com

• Setting up the business plan
• Renovation of a historical building (1776) and designing new apartments
• Developing the website and communication

INGREDIA is a french dairy cooperative specialized in the production and commercialization of dairy ingredients for the Food and for the Health & Nutrition industries.

• 2 years in the Nutritional Business Unit, promoting bioactive ingredients (milk protein peptide with relaxing properties Lactium, lactoferrin, colostrum, cranberry extract, chia oil to the Food supplement and Petfood industries. Turnover: 2.4 millions Euros
• 6 years in the Functional Business Unit, promoting milk protein isolate, milk protein concentrate in Sports and Nutrition industries

Turnover: 42 millions Euros

• 4 years as business developer in Europe and Central America to promote an innovative new process of cheese manufacturing without whey separation. Turnover: 21 millions Euros

Tasks:

• Set up 3 years Operational Marketing Plan and Annual Budget
• Increase turnover and margins
• Manage Key accounts: Nestlé, Mondelez, Mars-Royal Canin
• Manage distributors
• Coordinating customer's project with Marketing, R&D and Production Departments

• Set up 3 years operational marketing plan for specific range of products on international level: Europe, Asia, AME and North America
• Pricing policy
• Communication plan
• Organising Food exhibitions (FIE, FI Asia, CFIA Morocco), Sales and Team building seminars

Developing new products for the peruvian mass market: Infant Food and Animal Food

• Set up and sell in France a marketing study on French consumer habits toward exotic foods- Quantitative and Qualitative study
• Organising focus group for Key Accounts in order to test new products and packaging before launching in the mass market