Laura Maschio

• Created my own company, focusing on crafting evergreen content and developing communication strategies for companies between 1 and 1000 employees, at both local and international levels.
• Wrote and optimized SEO content in French for +70 companies (landing pages, blog articles, product sheets).
• Specialized in technical topics where research and transmission of the information are key (career development, health, industrial processes, new technologies).

2017/05 - 2018/06

• Led projects and implementations of internal processes, methodologies and tools to improve business performance.
• Led and trained a team of 8 customer operations representatives in charge of B2B operations (sportswear and workwear) for South Europe (France, Italy, Spain and Portugal) + retail and e-commerce operations for Europe, global.

2016/10 - 2017/04

• Delivered premium customer service to French B2B customers by leveraging extensive knowledge of sportswear and workwear products and creating welcoming, positive experiences.

• Developed and implemented the communication strategy of the independent Swiss watch manufacture.
• Developed and promoted corporate brand, images and identity to media and public.
• Increased brand awareness through development and implementation of successful public relations campaigns.