LAURA GIORDANO
London
Summary
Dynamic and results-driven professional with a proven track record in business development and sales management, now transitioning into the tech and software industry following a UX/UI certification. Possess a vibrant personality thriving in collaborative environments, consistently exceeding performance targets. Demonstrated success in entering and thriving within new markets and environments, showcasing adaptability and a commitment to excellence.
Overview
9
9
years of professional experience
Work History
Area Sales Manager - UK, Ireland, and Greece
Vitry
London, England
05.2022 - 06.2024
- Grew annual revenue from 2021 to 2022 by 91% with targeted sales, lead generation, pipeline management, maintaining a 76% retention
- Grew and maintained a portfolio of high-value clients in the UK, Ireland, and Greece
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution
- Increased average monthly sales from €15k to €24k within 6 months, with 40%+ YoY sales growth
- Analysed data using Excel to identify growth opportunities, trends and update strategies
- Deployed effective in-store display strategies to drive product sales and increase brand visibility
- Tracked market trends and consumer behaviour in the premium cosmetics industry
- Collaborated with teams across multiple markets and functions, including Finland, Denmark, Spain, and France, working with marketing, logistics and accounting
- Optimised sales methods for customer acquisition, engagement and retention
- Organised and delivered customer product training to increase client proficiency and satisfaction
Business Development & Category Buyer - Dutch Market
L'Univers NOZ
Laval, France
09.2018 - 04.2022
- Managed key accounts while maintaining a focus on lead generation and expanding the sales pipeline
- Achieved €4.2Mn sales in 2021, growing my sectors from total sales of €2.6Mn in 2018 (61% sales growth)
- Achieved sales of €3.7Mn for 2019 and 2020 in one market sector, exceeding sales targets by 85%
- Created and maintained new sales opportunities by managing the supplier portfolio
- Onboarded all new starters, training them on software, planning, sales tactics, and company goals
- Led entire order process : price and terms negotiation, payments, logistics, sales results, and litigation
- Planned supplier development trips several times per year to meet current and potential suppliers
- Attended trade shows in Italy, Germany, and France, to develop new sales opportunities
- Developed leads and uncovered new business opportunities through prospecting and cold calling
Export Project Manager
Château Saint-Estève
Narbonne, France
04.2017 - 09.2017
- Identified potential clients at events and wine exhibitions, and followed up to develop the sales pipeline
- Assisted in planning sales tours across the U.S. and Canada by prospecting potential clients through calls, online research, and mail campaigns
- Carried out market research on wine consumption & purchasing habits for target customers
- Wrote and researched a white paper on the challenges of organic viticulture
Export Sales Assistant
Destilerías MG
Vilanova I La Geltú, Spain
09.2015 - 07.2016
- Carried out finance and commercial tasks: phoning, pro-forma, invoicing for international orders
- Followed up on overdue payments, made insurance declarations, wrote and sent newsletters
Education
Certificate of Higher Education - UX & UI Product Design Career Accelerator
King's College London
London 01/2024 - 09/2024
Master's Degree - Trilingual Negotiation in International Trade
University of Angers And University of Le Mans
Le Mans 09/2014 - 10/2017
Bachelor's Degree - International Trade
Catholic University of The West
Angers 09/2011 - 07/2014
Skills
- CRM Software proficiency and Adaptability (Selligent, Websat)
- Negotiation: Skilled in closing deals and contract discussions
- Market Research and Analysis: Identifying market opportunities and potential partnerships
- Partnership and Customer Relationship: Experience building and maintaining strong relationships
- Product Knowledge: Deep understanding of products/services being sold
- Resilience: Maintaining focus and perseverance in challenging situations
- Cultural Sensitivity: Working effectively in diverse and global markets
- Problem-Solving: Ability to address customer concerns effectively
Languages
French
Native
English
Fluent
Spanish
Advanced (C1)
Chinese
Beginner
Affiliations
- Horse Riding: Attained the Galop 7 certification, the highest level of proficiency for amateur rider. It is comparable to the British Horse Society's Stage 3 qualification.
- Creative Arts: Engage in photography, painting, jewellery creation, video editing, demonstrating a passion for creativity. Developed skills in storytelling, patience, and a keen eye for detail.
Volunteering Work
- AFEV: Help children develop independence, confidence, complete their education with dialogue and activities.
- Erasmus Student Network: Develop student exchange; cultural and sport events, introduction programs.
- APF (USA, Canada): Accompany and assist persons with motor disabilities
References
References available upon request.
Timeline
Area Sales Manager - UK, Ireland, and Greece
Vitry
05.2022 - 06.2024
Business Development & Category Buyer - Dutch Market
L'Univers NOZ
09.2018 - 04.2022
Export Project Manager
Château Saint-Estève
04.2017 - 09.2017
Export Sales Assistant
Destilerías MG
09.2015 - 07.2016
Certificate of Higher Education - UX & UI Product Design Career Accelerator
King's College London
01/2024 - 09/2024
Master's Degree - Trilingual Negotiation in International Trade
University of Angers And University of Le Mans
09/2014 - 10/2017
Bachelor's Degree - International Trade
Catholic University of The West
09/2011 - 07/2014
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