Laura Beauregard
Toulouse area
Summary
Accomplished International Marketer and Event Manager with over 15 years of experience in the pharmaceutical industry at PIERRE FABRE GROUP. Expertise in strategic planning and execution of corporate events, enhancing brand visibility and operational efficiency through innovative digital platforms. A strong background in cross-cultural communication, rooted by my French-American heritage, supports effective collaboration across diverse teams. Committed to driving global marketing strategies that prioritize consumer and patient well-being.
Overview
16
16
years of professional experience
Work History
International Event Manager
PIERRE FABRE GROUP
Lavaur
2020.07 - Current
- Strategic planning and execution of Corporate events focusing on the different Business Units (Cosmetic/Medical)
- Liaise with senior management and executive teams to align event goals with corporate strategies
- Manage relationships with vendors, suppliers, and partners to secure the best services and negotiate favorable terms
- Develop and manage event budgets, ensuring cost-effective solutions without compromising on quality
- Develop a digital platform for registration of international participants and overall event information
Trade/E-retail/Digital Marketing Manager
PIERRE FABRE - GALENIC
Lavaur
2017.04 - 2020.07
- Implement brand strategy through dynamic trade marketing plans for key points of sale and e-retail clients (negotiation, action plans, training)
- Increase brand visibility and gain new consumers through 360 on and off-line marketing actions
- Develop tourism market among top Parisian clients
- Implement brand CRM program
Travel Retail Supervisor/Trainer Europe
PIERRE FABRE - AVENE / RENE FURTERER
Paris, Rome
2019.06 - 2020.01
- Develop an overall awareness of environment and react efficiently in order to boost sell-out (competitors, consumer trends, market opportunities)
- Implement dermo-cosmetic concept and skincare/haircare product line strategies in line with client needs
- Define and implement trade marketing offers and material
- Train staff (pharmacists, beauty consultants) on brand image, products, and cross-selling
- Follow sell-out performance vs. Budget
International Product Development Manager
PIERRE FABRE - GALENIC
Lavaur
2012.03 - 2017.05
- Develop new products and ranges for European and Asian market (consumer needs & behavior market studies, panel testing, R&D brainstorming, regulatory checks, packaging concept & design)
International Product Development Manager
PIERRE FABRE - GLYTONE
Lavaur
2010.09 - 2012.04
- Develop and implement a worldwide strategy of an American aesthetic brand (injectables, chemical peels, cosmetics)
- Develop new products and ranges for worldwide markets (North/South America, Europe, Asia) consumer needs & behavior market studies, panel testing, R&D brainstorming, regulatory checks, packaging concept & design
Product/E-retail Manager USA
PIERRE FABRE - GLYTONE
New York
2009.01 - 2010.08
- Develop and launch new products and ranges for USA dispensing market (market research needs, dermatologist trials & reviews, coordination with French R&D/regulatory teams)
- Develop brand website (brand & product content)
- Negotiate and implement action plans with American on-line dermatologist partners (Dermstore, Lovelyskin, Skinstore)
Education
MASTERS - International Marketing
Toulouse Business School
01.2008
B.A. - International Business, French language
Fairfield University
USA01.2003
Skills
- Dynamic
- Energetic
- Leader
- Team-builder
- Result-driven
- Patient/client-oriented
- Microsoft Office
- Internationally market driven
- Cross cultural communication
- Fluent ENGLISH (native language) and FRENCH
- Running ;)
Timeline
International Event Manager
PIERRE FABRE GROUP
2020.07 - Current
Travel Retail Supervisor/Trainer Europe
PIERRE FABRE - AVENE / RENE FURTERER
2019.06 - 2020.01
Trade/E-retail/Digital Marketing Manager
PIERRE FABRE - GALENIC
2017.04 - 2020.07
International Product Development Manager
PIERRE FABRE - GALENIC
2012.03 - 2017.05
International Product Development Manager
PIERRE FABRE - GLYTONE
2010.09 - 2012.04
Product/E-retail Manager USA
PIERRE FABRE - GLYTONE
2009.01 - 2010.08
MASTERS - International Marketing
Toulouse Business School
B.A. - International Business, French language
Fairfield University