Krystle Carmona
Sherman Oaks
Summary
Strategic digital marketer with expertise in enhancing brand visibility through innovative social media and SEO strategies. Proven ability to drive website traffic and lead generation through creative content strategy and audience engagement. Strong communicator with a passion for market research and storytelling.
Overview
17
17
years of professional experience
Work History
Director of Social Media Content & Strategy
Biz Chica Media
Remote
08.2011 - Current
- Successfully developed and executed digital marketing campaigns that increased website traffic by over 50%.
- Utilized SEO best practices to enhance organic search rankings, resulting in a significant boost in lead generation.
- Collaborated with cross-functional teams to align marketing strategies with overall business goals.
- Monitored and analyzed digital marketing trends to stay ahead of industry changes and innovations.
- Analyzed competitors’ social media activities to identify best practices and areas for improvement.
- Increased brand awareness by creating and managing social media campaigns that generated over a million impressions.
- Organized and managed social media giveaways and contests that increased engagement rates by 50%.
- Managed and responded to customer inquiries in a timely and professional manner.
Senior Content Writer
Global Auto Transportation
Burbank
07.2019 - 12.2020
- Developed content strategies for various channels and platforms, resulting in increased brand visibility and engagement.
- Created engaging, SEO-optimized content that increased the website's organic search ranking by 35%.
- Developed promotional campaigns that increased user acquisition and engagement by 50%.
- Crafted and polished content for blogs and press releases, resulting in a 75% increase in media exposure.
Web Content Writer
Driver's Ed Direct
Remote
11.2011 - 11.2013
- Wrote and edited high-quality articles, blog posts, and website copy that drove organic traffic to the company website by 50%.
- Led creative direction for company's handbook.
- Updated digital driving guidelines and policies.
- Edited and optimized existing content to ensure accuracy and consistency across all channels.
- Conducted keyword and audience research to ensure content was tailored to target audiences.
Executive Assistant
Spring Garden Children’s Center, Inc.
Easton
07.2008 - 03.2011
- Answered and screened executive phone calls, providing accurate and timely information.
- Managed expense reimbursements and invoices, resulting in accurate and timely payments.
- Compiled, analyzed, and synthesized data from various sources to generate insights for the executive team.
- Wrote and edited executive correspondence, including emails, memos, and reports.
- Developed relationships with vendors, suppliers, and other external stakeholders.
Education
Bachelor of Arts - Journalism And Mass Communication
Mercy College
New York, New York06-2011
Radio And Television Broadcasting
Temple University
Philadelphia, PASkills
- Digital marketing
- SEO implementation
- Content strategy
- Social media management
- Campaign analysis
- Brand development
- Market research
- Creative writing
- Audience engagement
- Problem solving
- Marketing support
- Website copy
- Strong research skills
- Scriptwriting
- Social media
- Storytelling
- Excellent communication
References
References available upon request.
Timeline
Senior Content Writer
Global Auto Transportation
07.2019 - 12.2020
Web Content Writer
Driver's Ed Direct
11.2011 - 11.2013
Director of Social Media Content & Strategy
Biz Chica Media
08.2011 - Current
Executive Assistant
Spring Garden Children’s Center, Inc.
07.2008 - 03.2011
Bachelor of Arts - Journalism And Mass Communication
Mercy College
Radio And Television Broadcasting
Temple University
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