Krizand Vaz
London
Summary
Strategic pharmaceutical brand manager with 6+ years of experience driving commercial success in dermatology, rare diseases, and oncology. Proven ability to lead cross-functional teams and execute omnichannel campaigns, consistently delivering measurable growth in competitive markets. Consistently leverages data-driven insights to optimise marketing strategies and enhance brand positioning.
Committed to driving innovation and fostering inclusion & collaboration to achieve business objectives and improve patient outcomes.
Overview
7
7
years of professional experience
Work History
Portfolio Manager – Specialty Care Dermatology
Pfizer UK
07.2024 - Current
- Alopecia Areata Growth Acceleration Lead: Leading the strategy and execution to deliver >2700 new patient starts in H2 2025 by driving targeted pathway activation and advocacy to establish the brand as the new standard of care.
- Relaunched the atopic dermatitis brand field strategy with targeted messaging, achieving ~10% growth trend break within 3 months.
- Led the payer strategy including a patient audit programme and cost calculator, supporting access and uptake.
- Delivered integrated channel campaigns with a CTR 117% above industry benchmarks (65% vs. 30%), alongside medical education initiatives that engaged 200+ healthcare professionals.
Brand Manager – Rare Disease, Sickle Cell Disease
Pfizer UK
03.2023 - 07.2023
- Delivered an accelerated product launch, achieving avg. 5 new pts/week.
- Created the ‘Oxbryta Connect’ HCP advocacy and peer-to-peer plan. Including, a, 2-day launch meeting; 86 attendees, achieving +150% increase in new patients in week 1.
- Implemented a free of charge program for patients
Brand Manager – Rare Cardiology & Growth Portfolio
Pfizer UK
06.2022 - 03.2023
- Delivered the Scotland launch plan and executed key content, e.g., third party media, patient medicine scheme conversion, branded and unbranded sales team materials.
- Led service pathway mapping using Miro board to optimise patient access.
- Led and executed the medical education campaign, including 3 conferences and 1 launch meeting (symposia, booth and surrounding omnichannel content); e.g., BSH2023 conference symposium attended by ~300 HCPs.
Associate Account Manager – Rare Endocrinology
Pfizer UK
12.2021 - 06.2022
- Delivered bespoke account plans and in-call strategies across NE, NI & Scotland, overachieving at 106% new start targets for three endocrine brands in H1 2021.
- Executed strategic Ngenga launch in seven key accounts, securing the first formulary application in the territory by H2 2021.
- Championed digital CRM tools (Pfocrex & Veeva), leading monthly training sessions to enhance team efficiency and system adoption.
Marketing Graduate – Inflammation & Immunology
Pfizer UK
09.2020 - 12.2021
- Led Psoriatic Arthritis (PsA) indication strategy, launching new omnichannel content, patient profiles and comprehensive sales materials.
- Drove the revamp of Pfizer’s internal cross-therapy area website (PfizerPro), improving usability and content accessibility.
Medical Writing Associate – Oncology
W2O Group (Client: AstraZeneca)
09.2019 - 09.2020
- Delivered brand strategy for Oncology brand across four indications, producing medical materials (training decks, case studies, clinical data) with 100% on-time delivery.
- Coordinated global oncology conference and train-the-trainer event, enhancing cross-therapy area engagement.
- Led pancreatic cancer adboard to inform future medical strategy and content plan.
Marketing Placement Student – Oncology (Renal)
Pfizer UK
09.2018 - 08.2019
- Delivered and implemented omnichannel & marketing tactics to positively impact on revenue vs. target (e.g., podcasts, e-detailer, 3rd party promotion, internal platforms).
Education
Level 6 CIM Marketing & Digital Strategy -
Cambridge Marketing College
01.2020
BSc - Genetics & Microbiology
University of Sheffield
01.2019
Skills
- Strategic brand planning
- Access strategy development
- Launch planning & execution
- Integrated marketing strategies
- Medical education strategy
- Cross-functional team leadership
- Data driven decision making
- Diversity and inclusion strategy
- Budgeting and forecasting
Websites
Timeline
Portfolio Manager – Specialty Care Dermatology
Pfizer UK
07.2024 - Current
Brand Manager – Rare Disease, Sickle Cell Disease
Pfizer UK
03.2023 - 07.2023
Brand Manager – Rare Cardiology & Growth Portfolio
Pfizer UK
06.2022 - 03.2023
Associate Account Manager – Rare Endocrinology
Pfizer UK
12.2021 - 06.2022
Marketing Graduate – Inflammation & Immunology
Pfizer UK
09.2020 - 12.2021
Medical Writing Associate – Oncology
W2O Group (Client: AstraZeneca)
09.2019 - 09.2020
Marketing Placement Student – Oncology (Renal)
Pfizer UK
09.2018 - 08.2019
BSc - Genetics & Microbiology
University of Sheffield
Level 6 CIM Marketing & Digital Strategy -
Cambridge Marketing College
OTHER LEADERSHIP EXPERIENCE
Site Lead – Ethnicity Colleague Resource Group, Pfizer UK (2020 - Present)
- Developed the strategy to promote diversity, address ethnicity pay gap, and build external partnerships, by leading a core team of 30 colleagues to execute the strategy.
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